Forward to: Marketing

Marketing Intelligence
Workflows

Ten agent workflows for Marketing — content strategy analysis, SEO competitive intelligence, demand generation monitoring, brand awareness tracking, content gap analysis, competitive messaging intelligence, event and webinar monitoring, thought leadership mapping, analyst relations intelligence, and campaign performance benchmarking — powering data-driven marketing with domain intelligence.

1Content Strategy Competitive Analysis

AI agent analyzes competitor content strategies by monitoring blog frequency, topic coverage, content depth, and audience engagement — identifying content gaps and high-performing topics to inform content planning.

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Analyze Competitor Content Output
/blog /press /events /case-studies OpenPageRank Personas
CONTENT STRATEGY ANALYSIS — 47 COMPETITORS ════════════════════════════════════════════════════════ Company Blog/Mo Case St. Events PR Content Score rival-platform.com 28 45 12 8.2 94 market-leader.com 32 89 24 8.8 97 Our Marketing 14 23 6 7.2 68 emerging-saas.io 18 12 4 5.4 56 CONTENT GAPS vs LEADERS: Blog frequency: 14/mo vs 28/mo (rival) — 50% less output Case studies: 23 vs 45 (rival) — especially missing enterprise Events: 6 vs 12 (rival) — need more conference presence TOP-PERFORMING COMPETITOR TOPICS: 1. "AI in [Category]" — 12 competitor posts, high engagement 2. "ROI Calculator" — 8 competitors have this, we don't 3. Industry-specific guides — rival has 15, we have 3

2SEO Competitive Intelligence

AI agent monitors competitor SEO strategies by tracking PageRank changes, content optimization, new page launches, and domain authority trends — identifying opportunities to outrank competitors on key terms.

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Track SEO Competitive Landscape
/blog /products /docs OpenPageRank Domain Ages
PageRank Movement
Competitive PageRank Trends — rival-platform.com PageRank increased from 7.2 to 7.8 in 90 days, driven by 84 new blog posts and 12 new product pages. Their /docs pages also expanded significantly. Our PageRank remained stable at 7.2. emerging-saas.io jumped from 4.8 to 5.4, fastest growing in category.
rival-platform.com gaining domain authority — +0.6 PR in 90 days

3Demand Generation Monitoring

AI agent monitors competitor demand generation tactics by tracking events, webinars, content offers, and lead magnets — understanding what campaigns competitors are running and how they generate pipeline.

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Monitor Competitor Demand Gen
/events /blog /press /case-studies Personas
DEMAND GENERATION INTELLIGENCE — FEBRUARY 2026 ════════════════════════════════════════════════════════ rival-platform.com /events: 12 upcoming webinars (2x our count) /events: Launched annual virtual conference (5,000 registrants) /blog: New "ROI Calculator" interactive tool /blog: "2026 State of [Category]" annual report (gated) /case-studies: 3 new video case studies published Personas: Targeting VP Operations + CFO simultaneously ASSESSMENT: Aggressive multi-channel demand gen campaign emerging-saas.io /events: Product-led webinar series (weekly, ungated) /blog: SEO-focused comparison posts targeting our brand ALERT: Creating comparison content — "Us vs [Our Product]" OPPORTUNITIES: No competitor has industry-specific webinar series ROI calculator is table stakes — we need one Video case studies converting 3x higher than written

4Brand Awareness & Share of Voice

AI agent measures brand awareness and share of voice by tracking domain mentions, backlinks, press coverage, and content amplification across the SaaS ecosystem — quantifying brand strength relative to competitors.

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Measure Brand Awareness Metrics
/press /blog /about OpenPageRank IAB Categories
BRAND AWARENESS — SHARE OF VOICE ════════════════════════════════════════════════════════ Brand Mentions Press Hits Backlinks PR SOV market-leader.com 1,890 45 12.4K 8.8 34% rival-platform.com 1,234 28 8.9K 7.8 22% Our Brand 890 18 6.2K 7.2 16% emerging-saas.io 567 12 3.8K 5.4 10% Others — — — — 18% OUR POSITION: 3rd in share of voice (16%) rival-platform.com gaining: +4% SOV this quarter Our press coverage growing: +22% QoQ HIGHEST-IMPACT PRESS OPPORTUNITIES: Top tech publications covering our category: 23 domains Publications mentioning rivals but not us: 8 domains ACTION: Target these 8 publications for PR outreach

5Competitive Messaging Intelligence

AI agent decodes competitor messaging strategies by analyzing positioning changes, tagline updates, value proposition shifts, and audience targeting across their web presence — informing counter-positioning strategies.

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Decode Competitor Messaging
/about /products /blog Personas IAB Categories
MESSAGING INTELLIGENCE — KEY CHANGES ════════════════════════════════════════════════════════ CATEGORY MESSAGING TRENDS: "AI" keyword frequency: +340% across competitor sites "Automation" keyword: Declining (-15%), replaced by "AI" "Enterprise" keyword: +45% — upmarket push across category rival-platform.com — MESSAGING SHIFT: Old: "The simplest way to manage work" New: "AI-powered work operating system for the enterprise" SHIFT: From simplicity → AI + Enterprise positioning emerging-saas.io — MESSAGING SHIFT: Old: "Workflow automation for startups" New: "The modern platform for growing teams" SHIFT: From startup-only → broader "growing teams" TAM OUR COUNTER-POSITIONING OPPORTUNITY: While competitors pivot to "AI buzzwords," we can own "proven results" and "customer success" messaging Our case studies and NPS are stronger than competitors

6Event & Webinar Intelligence

AI agent monitors competitor event strategies by tracking sponsored events, hosted webinars, conference appearances, and community events — identifying high-impact event opportunities and competitive presence.

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Map Competitor Event Strategy
/events /press /blog /partners Countries
EVENT INTELLIGENCE — Q1 2026 ════════════════════════════════════════════════════════ COMPETITOR EVENT PRESENCE: rival-platform.com: 12 events | 4 sponsored | Own conference market-leader.com: 24 events | 8 sponsored | 2 roadshows emerging-saas.io: 6 events | 2 sponsored | Weekly webinars Our Company: 6 events | 2 sponsored | Bi-weekly webinars HIGH-VALUE EVENTS WHERE COMPETITORS PRESENT + WE DON'T: SaaStr Annual 2026 — rival-platform.com keynoting Web Summit — rival-platform.com sponsoring Industry-specific: HealthTech Summit — rival entering OPPORTUNITIES: 12 industry events where NO competitors present These events have avg 2,000+ attendees in our ICP ACTION: Sponsor 4 uncontested industry events in Q2

7Thought Leadership Mapping

AI agent maps the thought leadership landscape by analyzing high-PageRank domains, influential blogs, and industry analysts who cover our category — identifying partnership and guest content opportunities.

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Map Industry Thought Leaders
/blog /about /press OpenPageRank Personas
THOUGHT LEADERSHIP MAP — OUR CATEGORY ════════════════════════════════════════════════════════ TIER 1 — HIGH INFLUENCE (PR > 7): industry-analyst.com — PR: 8.4 Covers: SaaS category, enterprise software Audience: CIOs, VP Operations, Technology Buyers Competitor mentions: 4 | Our mentions: 0 GAP: Major analyst covering category, never mentioned us ACTION: Analyst briefing + provide product access saas-review-site.com — PR: 7.8 Covers: SaaS tools, comparison guides, buyer guides Monthly visitors: Est. 2M+ in our buyer persona Our review: Present but outdated (last updated 8 months ago) ACTION: Request updated review, provide new case studies ALREADY ENGAGED (5 thought leaders): Active relationships, regular mentions, guest posts published

8Analyst Relations Intelligence

AI agent monitors analyst firms and review platforms by tracking report publications, category updates, and rating changes — ensuring timely engagement with analysts who influence enterprise buying decisions.

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Monitor Analyst Activity
/blog /press /products OpenPageRank IAB Categories
ANALYST RELATIONS INTELLIGENCE ════════════════════════════════════════════════════════ UPCOMING REPORTS (inclusion deadline approaching): gartner.com — PR: 9.2 /press: "2026 Magic Quadrant for [Our Category] — March 2026" Our status: Included in previous year, briefing needed ACTION: Schedule analyst briefing by Feb 28 (deadline) forrester.com — PR: 8.8 /blog: "New Wave: [Our Category] — Q2 2026" Our status: Not included in previous edition ACTION: Request inclusion, submit vendor profile REVIEW PLATFORM CHANGES: g2.com — PR: 8.1 Our rating: 4.6/5 (stable) Competitor rating change: rival-platform.com 4.3 → 4.5 Gap closing — encourage more customer reviews

9Content Gap & Opportunity Analysis

AI agent identifies content gaps by cross-referencing competitor content libraries with buyer intent signals — finding high-demand topics that competitors cover but we do not, and untapped topics no one has addressed.

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Identify Content Gaps & Opportunities
/blog /docs /case-studies IAB Categories Personas

Content Gap Analysis

CONTENT GAPS — COMPETITORS HAVE, WE DON'T ──────────────────────────────────────── Topic Competitors Demand Priority ROI Calculator 8 have it HIGH CRITICAL Industry-specific guides 5 have 10+ HIGH CRITICAL Video case studies 4 have 5+ HIGH HIGH Interactive demos 3 have it MED HIGH Comparison pages 6 have MED MEDIUM API tutorial series 3 have MED MEDIUM UNTAPPED TOPICS — NO COMPETITOR COVERS ──────────────────────────────────────── 1. "[Category] for Healthcare Compliance" — 0 competitors 2. "[Category] ROI for CFOs" (CFO-specific content) — 0 3. "Migration Guide from [Competitor]" — 1 competitor only FIRST MOVER ADVANTAGE: Create these 3 pieces immediately

10Campaign Performance Benchmarking

AI agent benchmarks marketing campaign performance against competitors by analyzing their digital activity patterns, content output frequency, event cadence, and growth trajectory — setting data-driven marketing targets.

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Benchmark Marketing Performance
/blog /events /case-studies /press OpenPageRank

Marketing Performance Benchmark

MARKETING BENCHMARK — Q1 2026 ──────────────────────────────────────── Metric Us Rival Leader Target Blog posts/mo 14 28 32 24 Case studies 23 45 89 35 Events/quarter 6 12 24 10 PR articles/mo 3 5 8 5 PageRank growth +0.0 +0.6 +0.2 +0.3 Q2 2026 MARKETING TARGETS ──────────────────────────────────────── 1. Increase blog output to 24 posts/mo (+71%) 2. Publish 12 new case studies (4 video) 3. Attend/sponsor 10 events 4. Launch ROI calculator + 3 industry guides 5. Target PageRank improvement of +0.3 INVESTMENT NEEDED: +2 content writers, +1 event manager EXPECTED IMPACT: +8% SOV, +25% inbound pipeline
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