Forward to: Planning Team

Demand Forecasting
Monitor Workflows

Ten agent workflows for the Planning Team — demand signal monitoring, forecasting platform tracking, market indicator intelligence, seasonal trend analysis, consumer sentiment tracking, promotional impact assessment, new product demand modeling, channel mix intelligence, macroeconomic indicator monitoring, and demand planning dashboard — enabling data-driven demand forecasting.

1Demand Signal Monitoring

AI agent monitors retailer domains, e-commerce platforms, and distributor websites to detect early demand signals — tracking inventory levels, promotional activity, and order pattern changes.

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Track Real-Time Demand Signals
/products/press/pricingOpenPageRank
DEMAND SIGNAL INTELLIGENCE — 480 RETAIL DOMAINS TRACKED ════════════════════════════════════════════════════════ walmart.com /products: Our category — 4 SKUs showing "low stock" badges /pricing: Competitor price reduction on substitute product SIGNAL: Demand surge — restock orders likely within 72 hours amazon.com /products: Best Seller Rank improved from #42 to #18 /pricing: Buy Box winning 88% of time (up from 72%) SIGNAL: Organic demand acceleration — increase production 15% target.com /products: Endcap promotion starting week 12 — 3x normal velocity /press: Spring seasonal reset — expanded shelf space SIGNAL: Prepare 180% of normal shipment volume for weeks 12-16

2Forecasting Platform Intelligence

AI agent monitors demand forecasting and planning software vendors to track AI capabilities, accuracy benchmarks, and integration features — informing technology investment decisions.

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Evaluate Forecasting Technology
/products/case-studies/pressOpenPageRank
FORECASTING TECHNOLOGY LANDSCAPE ════════════════════════════════════════════════════════ o9solutions.com /products: AI-powered demand sensing — real-time signals /case-studies: 42% forecast accuracy improvement for CPG client SIGNAL: O9 emerging as leader in AI demand sensing kinaxis.com /products: RapidResponse — concurrent planning platform /press: $500M revenue — +22% growth SIGNAL: Concurrent planning model gaining traction for complex supply chains blueyonder.com /products: Luminate Planning — ML-powered forecasting /case-studies: 18% reduction in forecast error SIGNAL: Panasonic ownership — evaluate long-term product roadmap

3Market Indicator Intelligence

AI agent monitors economic indicators, industry association domains, and market research platforms to capture macro-level demand drivers that influence forecasting accuracy.

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Track Macro Demand Indicators
/press/about/investorsCountries
MARKET INDICATOR INTELLIGENCE ════════════════════════════════════════════════════════ conference-board.org /press: Consumer Confidence Index: 108.2 (up from 102.4) SIGNAL: Rising confidence — discretionary spending likely to increase census.gov/retail /press: Retail sales +4.8% YoY — electronics leading SIGNAL: Category tailwind — adjust forecast upward 3% ismworld.org /press: PMI Manufacturing: 52.8 — expansion territory SIGNAL: Manufacturing demand expanding — industrial categories strong FORECAST ADJUSTMENT: Consumer confidence: +2% demand uplift Retail trends: +3% in electronics PMI signal: Industrial demand expanding NET: Increase Q2 forecast by 3-5% across major categories

4Seasonal Trend Analysis

AI agent tracks seasonal patterns by monitoring retailer promotional calendars, weather services, and historical demand data across domains to optimize seasonal inventory positioning.

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Analyze Seasonal Demand Patterns
/events/press/productsIAB Categories
SEASONAL DEMAND INTELLIGENCE ════════════════════════════════════════════════════════ UPCOMING SEASONAL EVENTS: nrf.com — National Retail Federation /events: Back-to-school season forecast — $41.5B total spend /press: +6% vs prior year — strongest in 5 years SIGNAL: Build inventory 6 weeks early — BTS demand accelerating weather.gov /press: La Nina pattern — warmer winter forecast SIGNAL: Reduce winter category forecast 8% — warm weather suppresses SEASONAL CALENDAR: Spring reset: Week 8-10 | Build now Back-to-school: Week 26-32 | Plan production ramp Holiday: Week 40-52 | Early build required — shipping constraints

5Consumer Sentiment Tracking

AI agent monitors consumer review platforms, social sentiment services, and brand monitoring domains to capture consumer sentiment shifts that serve as leading demand indicators.

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Track Consumer Sentiment Signals
/products/blog/pressIAB Categories
CONSUMER SENTIMENT INTELLIGENCE ════════════════════════════════════════════════════════ trustpilot.com — Our products /about: Sentiment score: 4.3/5 (up from 4.0) Key themes: "great value" (+28%), "fast shipping" (+15%) SIGNAL: Improving sentiment — organic demand growth likely reddit.com — Category discussions /about: 340K mentions of our category in 30 days Trending: Sustainability driving purchase decisions SIGNAL: Eco-friendly SKUs showing 2.4x demand growth vs standard SENTIMENT DEMAND CORRELATION: Positive sentiment: 0.82 correlation with demand Lead time: 2-4 weeks sentiment to order conversion CURRENT: Positive trend — demand uplift expected Q2

6Promotional Impact Modeling

AI agent monitors retailer promotional calendars, competitor promotional activity, and trade marketing platforms to model the demand impact of promotional events and price changes.

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Model Promotional Demand Impact
/pricing/events/productsOpenPageRank
PROMOTIONAL IMPACT INTELLIGENCE ════════════════════════════════════════════════════════ UPCOMING PROMOTIONS: costco.com /events: Member appreciation event — Week 14 /pricing: Our product featured — $5 instant rebate Historical lift: 3.8x base volume SIGNAL: Build 380% of normal Costco volume for weeks 13-15 homedepot.com /events: Spring Black Friday — Week 16 /pricing: Category-wide promotions — 20% off Historical lift: 2.2x base volume SIGNAL: Prepare additional 120% volume — ship 2 weeks early PROMO FORECAST ACCURACY: Model accuracy: 87% | Avg forecast error: 11% Improvement vs last year: +14 percentage points

7New Product Demand Modeling

AI agent monitors category trends, competitor launches, and market research domains to build demand models for new product introductions where no historical data exists.

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Model New Product Demand
/products/press/blogIAB Categories
NEW PRODUCT DEMAND MODELING ════════════════════════════════════════════════════════ PRODUCT: EcoSmart Pro (sustainable version of bestseller) Analog analysis from competitor launches: competitor-a.com /products: Similar eco-launch — achieved 22% of standard SKU volume /press: Launched 8 months ago — now at 35% and growing ANALOG: 22-35% of base SKU in year 1 competitor-b.com /products: Premium eco-version — 140% price point /press: Only 12% uptake — price sensitivity in category ANALOG: Price premium above 120% reduces adoption significantly DEMAND MODEL: Year 1 estimate: 180K units (28% of base SKU) Confidence interval: 140K - 220K (80% CI) RECOMMENDATION: Launch at 110% price point — maximize adoption

8Channel Mix Intelligence

AI agent monitors retail, e-commerce, and distribution channel domains to track channel mix shifts, emerging channels, and channel-specific demand dynamics informing allocation strategies.

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Analyze Channel Demand Shifts
/about/investors/pressIAB Categories
CHANNEL MIX INTELLIGENCE ════════════════════════════════════════════════════════ Channel Share Trend Growth Action E-commerce 38% +4pp +18% Increase allocation Mass retail 28% -2pp +2% Maintain Home improvement 18% +1pp +8% Growing DTC 10% +3pp +34% Invest Specialty 6% -2pp -4% Rationalize CHANNEL INSIGHTS: DTC fastest-growing: +34% — margin advantage 2.4x retail E-commerce share: Surpassed mass retail for first time ACTION: Reallocate 5% of mass retail volume to DTC channel

9Macroeconomic Indicator Monitoring

AI agent monitors central bank domains, government statistics, and economic research to track macroeconomic indicators that drive long-range demand forecasting and strategic planning.

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Track Macro Economic Indicators
/press/about/investorsCountries
MACROECONOMIC DEMAND INDICATORS ════════════════════════════════════════════════════════ federalreserve.gov /press: Fed Funds Rate: 4.25% — 2 more cuts expected SIGNAL: Lower rates stimulate housing + durable goods demand bls.gov /press: CPI: 2.4% — inflation moderating /press: Unemployment: 3.8% — labor market healthy SIGNAL: Goldilocks scenario — stable employment + moderating inflation worldbank.org /press: Global GDP forecast: +3.1% for 2026 SIGNAL: Global growth supporting international demand LONG-RANGE FORECAST IMPACT: 2026 demand outlook: +4-6% growth expected Housing starts: +8% — construction materials demand Auto production: +5% — industrial component demand

10Demand Forecasting Dashboard

AI agent synthesizes all demand signals into an executive dashboard — providing planning leadership with forecast accuracy metrics, demand drivers, and adjustment recommendations.

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Generate Demand Dashboard
/products/press/investorsOpenPageRankIAB Categories
DEMAND FORECASTING DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ FORECAST ACCURACY: Overall MAPE: 8.2% (target 10%) Top SKUs: 5.4% | Long tail: 14.8% DEMAND DRIVERS: Consumer confidence: Rising (+5.8 pts) E-commerce channel: +18% growth Seasonal: Spring build required week 8 ADJUSTMENTS: Q2 forecast: +3-5% increase recommended Winter categories: -8% (La Nina warm pattern)
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Generate Demand Report

Demand Forecasting Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Retail domains tracked: 480 channels Economic indicators: 24 sources Forecast accuracy: 8.2% MAPE (exceeding target) Channel mix shifting: E-commerce now 38% KEY INSIGHTS Demand outlook positive with consumer confidence rising and macro indicators favorable. E-commerce surpassing mass retail as primary channel. Q2 forecast increased 3-5% based on sentiment and economic signals. Seasonal preparation required for spring reset and BTS. New product EcoSmart Pro forecast at 180K units year 1.
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