AddThis : AddThis is a social bookmarking service that can be integrated into a website with the use of a web widget.
This technology is used by 4.52% of websites in the Widgets category. The most popular industry vertical is Business and Finance, with Business being the top subcategory.
What is AddThis?
AddThis is a social sharing platform providing customizable share buttons, follow buttons, and related content recommendations. Acquired by Oracle in 2016, AddThis tools appear on over 15 million websites, enabling visitors to share content across 200+ social networks and messaging apps.
Beyond sharing buttons, AddThis provides audience analytics showing which content gets shared, where visitors come from, and how they engage. The platform also offers email list building tools and related content recommendations to increase pageviews.
AddThis differentiates from native share buttons by providing cross-platform consistency, analytics dashboard, and A/B testing for button styles and placements. The free tier covers most needs; premium features include advanced analytics and ad-free widgets.
Industry Vertical Distribution
Technologies Frequently Used with AddThis
| Technology | Co-usage Rate | Website |
|---|---|---|
| jQuery | 86.5% | https://jquery.com |
| Google Analytics | 67.78% | http://google.com/analytics |
| Google Font API | 45% | http://google.com/fonts |
| PHP | 44.49% | http://php.net |
| Google Tag Manager | 39.02% | http://www.google.com/tagmanager |
| Bootstrap | 32.77% | https://getbootstrap.com |
| jQuery Migrate | 32.24% | https://github.com/jquery/jquery-migrate |
| Font Awesome | 31.89% | https://fontawesome.com/ |
| MySQL | 31.57% | http://mysql.com |
| WordPress | 30.24% | https://wordpress.org |
AddThis Platform Features
Share Buttons: Inline, floating, or expanding share buttons. 200+ networks including Facebook, Twitter, LinkedIn, Pinterest, WhatsApp, Telegram, and email.
Follow Buttons: Link to social profiles. Customizable appearance. Show follower counts from connected accounts.
Related Posts: Content recommendation widget showing related articles. Increases pageviews per session. Configurable layout and styling.
List Building: Email signup popups, slide-ins, and inline forms. Integrate with Mailchimp, Constant Contact, or custom endpoints.
Analytics Dashboard: Track shares, clicks, and referral traffic. Identify top-shared content. Geographic and device breakdown.
A/B Testing: Test button styles, placements, and colors. Data-driven optimization of sharing performance.
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using AddThis:
| Technology | AI Score | Website |
|---|---|---|
| Moat | 0.51 | https://moat.com/ |
| GoDaddy Website Builder | 0.27 | https://www.godaddy.com/websites/website-builder |
| Awesomplete | 0.15 | https://leaverou.github.io/awesomplete/ |
| WebsPlanet | 0.14 | http://websplanet.com |
| Day.js | 0.13 | https://github.com/iamkun/dayjs |
| Plesk | 0.12 | https://www.plesk.com/ |
| Google Web Server | 0.1 | http://en.wikipedia.org/wiki/Google_Web_Server |
| Statcounter | 0.09 | http://www.statcounter.com |
| jQuery Mobile | 0.09 | https://jquerymobile.com |
| Marketo | 0.09 | https://www.marketo.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
AddThis Use Cases
Publishers & Blogs: News sites and blogs maximize content distribution through easy social sharing. Track which articles go viral.
E-commerce: Product share buttons enable customers to share finds with friends. Wishlist sharing during holidays. Pinterest integration for visual products.
Content Marketing: B2B companies track which resources get shared. Identify content resonating with audiences for future creation.
Recipe Sites: Pinterest and email sharing essential for recipe content. Print button for offline use.
Local Businesses: Share buttons for directions, menus, and special offers. WhatsApp sharing popular in markets with high WhatsApp usage.
Multi-Platform Consistency: Organizations wanting uniform sharing experience across multiple websites manage all from one AddThis dashboard.
IAB Tier 2 Subcategory Distribution
Top Websites Using AddThis
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| ncsl.org | News and Politics | Politics | 5.8 |
| payrollhero.com | Business and Finance | Remote Working | 5.78 |
| tooaleta.co.uk | Fine Art | Travel Type | 5.74 |
| cancer.org | Medical Health | Diseases and Conditions | 5.72 |
| trendmicro.com | Technology & Computing | Computing | 5.59 |
| akc.org | Pets | Dogs | 5.54 |
| kcl.ac.uk | Education | College Education | 5.53 |
| nwf.org | Events and Attractions | Parks & Nature | 5.47 |
| nea.org | Education | Educational Content | 5.42 |
| clickz.com | Business and Finance | Business | 5.37 |
AddThis Implementation
Basic Setup
<!-- Add to <head> or before </body> -->
<script type="text/javascript"
src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-YOUR_PROFILE_ID"
async="async"></script>
<!-- Inline Share Buttons -->
<div class="addthis_inline_share_toolbox"></div>
<!-- Floating Share Buttons (configured in dashboard) -->
<!-- Automatically appears based on dashboard settings -->Custom Configuration
// Configure before script loads
var addthis_config = {
pubid: 'ra-YOUR_PROFILE_ID',
ui_language: 'en',
data_track_addressbar: false, // Disable URL tracking
data_track_clickback: false // Disable click tracking
};
var addthis_share = {
url: 'https://yoursite.com/specific-page',
title: 'Custom Share Title',
description: 'Custom description for sharing',
media: 'https://yoursite.com/share-image.jpg'
};Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using AddThis is 13.4 years. The average OpenRank (measure of backlink strength) is 2.45.
AddThis Considerations
Easy Implementation: Single script tag enables sharing across 200+ networks. Dashboard configuration—no coding for button changes.
Analytics Value: Understanding what content gets shared informs content strategy. ROI visibility for social efforts.
Privacy Concerns: AddThis (Oracle) tracks users across sites for advertising. GDPR requires consent. Consider privacy impact on user trust.
Performance: External script adds load time. ~50KB+ JavaScript. Lazy-load or delay initialization for better Core Web Vitals.
Oracle Data Collection: By default, AddThis collects data for Oracle's advertising network. Disable if privacy is priority.
Alternatives: Native share buttons (lighter, more private), ShareThis (similar features), or custom implementations using Web Share API for mobile.
When to Use: Sites needing comprehensive analytics on sharing behavior, cross-network consistency, or non-technical teams managing share buttons.
Emerging Websites Using AddThis
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| pcllconversion.com | Education | Law | 0 |
| latchdigitaldesigns.com | Fine Art | Search Engine/Listings | 0 |
| compvacindia.com | Business and Finance | Industries | 0 |
| girlscollector.com | Family and Relationships | Personal Celebrations & Life Events | 0 |
| oomphboostmedia.com | Business and Finance | Business | 0 |
Technologies Less Frequently Used with AddThis
| Technology | Co-usage Rate | Website |
|---|---|---|
| 3dCart | 0% | http://www.3dcart.com |
| 51.LA | 0% | https://www.51.la |
| A-Frame | 0% | https://aframe.io |
| AB Tasty | 0% | https://www.abtasty.com |
| Accessible360 | 0% | https://accessible360.com |
