Appcues Technology Intelligence

What is Appcues?

Appcues is a product-led growth platform for creating in-app experiences without code. Founded in 2013, Appcues helps SaaS companies improve user onboarding and feature adoption through product tours, tooltips, and surveys.

Over 1,500 companies including Canva, Lyft, and Amplitude use Appcues to guide users and drive activation.

Key Features

In-App Experiences

• Flows: Multi-step product tours
• Tooltips: Contextual hints
• Modals: Announcements
• Checklists: Onboarding progress

Targeting & Analytics

• Segmentation: User properties and events
• A/B Testing: Compare variations
• NPS Surveys: Customer feedback

Use Cases

User Onboarding

Product teams create guided onboarding flows. New users complete setup steps with interactive guidance. Checklists track activation milestones.

Feature Announcements

Launch new features with in-app announcements. Target specific user segments. Measure feature adoption rates.

Customer Feedback

Collect NPS and satisfaction surveys. Gather feedback at key moments. Route responses to appropriate teams.

Code Examples

Installation

// Install via npm
import Appcues from '@appcues/sdk';

Appcues.initialize('ACCOUNT_ID');

// Identify user
Appcues.identify('user-123', {
    email: '[email protected]',
    plan: 'premium',
    createdAt: Date.now()
});

Track Events

// Track custom events
Appcues.track('Feature Used', {
    feature: 'export',
    format: 'csv'
});

// Show specific flow
Appcues.show('flow-id');

Comparison

Appcues vs Pendo

• Ease: Appcues simpler to use
• Analytics: Pendo stronger analytics
• Price: Appcues more affordable

Strengths

• Easy no-code builder
• Quick implementation
• Good for mid-market SaaS

Considerations

• Limited analytics vs competitors
• Pricing scales with MAUs