Braintree : Braintree, a division of PayPal, specializes in mobile and web payment systems for ecommerce companies. Braintree provides clients with a merchant account and a payment gateway.
This technology is used by 0.13% of websites in the Payment processors category. The most popular industry vertical is Sports, with Arts and Crafts being the top subcategory.
What is Braintree?
Braintree is a payment platform owned by PayPal providing payment processing for web and mobile applications. The platform offers credit card processing, PayPal, Venmo, and digital wallet integration in one SDK.
Popular with marketplaces and mobile apps, Braintree provides advanced features like recurring billing, split payments, and fraud protection.
Industry Vertical Distribution
Technologies Frequently Used with Braintree
| Technology | Co-usage Rate | Website |
|---|---|---|
| jQuery | 86.08% | https://jquery.com |
| Google Analytics | 76.42% | http://google.com/analytics |
| Google Tag Manager | 58.81% | http://www.google.com/tagmanager |
| Google Font API | 52.84% | http://google.com/fonts |
| Bootstrap | 50% | https://getbootstrap.com |
| Underscore.js | 46.88% | http://underscorejs.org |
| Lodash | 46.88% | http://www.lodash.com |
| Font Awesome | 45.74% | https://fontawesome.com/ |
| 44.32% | http://facebook.com | |
| PHP | 40.34% | http://php.net |
Key Features
Payments
- Cards: All major cards
- PayPal: Native integration
- Venmo: US mobile payments
- Wallets: Apple/Google Pay
Commerce
- Recurring: Subscription billing
- Marketplace: Split payments
- Vault: Card storage
Security
- Fraud: Risk detection
- 3DS: Strong authentication
- PCI: Compliant
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Braintree:
| Technology | AI Score | Website |
|---|---|---|
| parcel | 0.29 | https://parceljs.org/ |
| AngularJS | 0.28 | https://angularjs.org |
| Day.js | 0.25 | https://github.com/iamkun/dayjs |
| Zepto | 0.21 | http://zeptojs.com |
| Angular Material | 0.21 | https://material.angularjs.org |
| Google Tag Manager for WordPress | 0.2 | https://gtm4wp.com |
| Google Call Conversion Tracking | 0.19 | https://support.google.com/google-ads/answer/6100664 |
| CKEditor | 0.18 | http://ckeditor.com |
| Hextom Free Shipping Bar | 0.17 | https://hextom.com/case_study/free-shipping-bar |
| WP-Optimize | 0.17 | https://getwpo.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Use Cases
Mobile Apps
iOS and Android apps accept payments. Drop-in UI provides native payment experience.
Marketplaces
Multi-vendor platforms split payments to sellers. Marketplace escrow and disbursement management.
Subscription Services
Companies manage recurring billing. PayPal billing agreements for subscription payments.
Omnichannel Retail
Retailers accept payments across channels. Unified payment processing online and mobile.
IAB Tier 2 Subcategory Distribution
Top Websites Using Braintree
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| elephantjournal.com | Religion & Spirituality | Spirituality | 5.14 |
| openfit.com | Sports | Weightlifting | 4.92 |
| casper.com | Travel | Travel Type | 4.82 |
| minicabit.com | Automotive | Travel Type | 4.56 |
| kregtool.com | Hobbies & Interests | Arts and Crafts | 4.55 |
| landmarkworldwide.com | Careers | Business | 4.54 |
| robertparker.com | Events and Attractions | Fashion Events | 4.39 |
| beachbody.com | Sports | Weightlifting | 4.38 |
| astoria.or.us | Business and Finance | City | 4.36 |
| shelburnemuseum.org | Events and Attractions | Museums & Galleries | 4.34 |
Code Examples
Drop-in UI
braintree.dropin.create({
authorization: 'CLIENT_TOKEN',
container: '#dropin-container'
}, function (err, instance) {
document.getElementById('submit').addEventListener('click', function () {
instance.requestPaymentMethod(function (err, payload) {
sendNonceToServer(payload.nonce);
});
});
});
Server-Side Transaction
const gateway = new braintree.BraintreeGateway({
environment: braintree.Environment.Sandbox,
merchantId: 'MERCHANT_ID',
publicKey: 'PUBLIC_KEY',
privateKey: 'PRIVATE_KEY'
});
const result = await gateway.transaction.sale({
amount: '100.00',
paymentMethodNonce: 'nonce-from-client',
options: { submitForSettlement: true }
});
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Braintree is 12.7 years. The average OpenRank (measure of backlink strength) is 2.62.
Comparison
vs Stripe
- PayPal: Braintree native
- DX: Stripe better docs
- Features: Stripe broader
vs PayPal Direct
- Cards: Braintree better
- Modern: Braintree cleaner API
- Integration: Both PayPal owned
Strengths
- PayPal/Venmo native integration
- Strong marketplace support
- Excellent mobile SDKs
- PayPal's fraud protection
Emerging Websites Using Braintree
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| alphadeva.com | Sports | Tennis | 0 |
| uetopia.com | Video Gaming | Video Game Genres | 0 |
| thesoulofrotary.org | Events and Attractions | Concerts & Music Events | 0 |
| meijitw.net | Home & Garden | Celebrity Homes | 0 |
| iteasygo.com | Style & Fashion | Personal Care | 0 |
Technologies Less Frequently Used with Braintree
| Technology | Co-usage Rate | Website |
|---|---|---|
| Astra | 0.28% | https://wpastra.com/ |
| Autoptimize | 0.28% | https://autoptimize.com |
| Outbrain | 0.28% | https://www.outbrain.com |
| Taboola | 0.28% | https://www.taboola.com |
| Azure Monitor | 0.28% | https://azure.microsoft.com/en-us/services/monitor |
