Leadinfo Technology Intelligence

What is Leadinfo?

Leadinfo is a B2B website visitor identification platform that reveals which companies are visiting your website, even when they don't fill out a form or make contact. Founded in the Netherlands in 2017, Leadinfo has grown to serve over 3,500 companies across Europe, helping sales and marketing teams identify high-intent business prospects from anonymous website traffic. The platform transforms unknown website visitors into actionable sales leads.

The technology works by matching IP addresses to company databases, providing detailed firmographic information about visiting organizations including company name, industry, employee count, revenue, contact details, and social profiles. Unlike traditional lead generation that relies on form submissions, Leadinfo captures the 95%+ of B2B website visitors who browse anonymously. This reveals buying intent signals from companies researching your products or services.

Leadinfo focuses specifically on the European market with GDPR-compliant visitor identification. The platform maintains its own proprietary database of European business IP addresses, regularly updated to ensure accuracy. Integration with popular CRM systems like HubSpot, Salesforce, and Pipedrive enables seamless handoff of identified companies to sales teams for follow-up.

The platform provides detailed visitor journey information showing which pages companies viewed, how long they spent on the site, and what content attracted their attention. This context helps sales teams personalize outreach based on demonstrated interests. Real-time notifications alert teams when target companies or high-value prospects visit the website.

Detection of Leadinfo on a website indicates a B2B organization actively pursuing account-based marketing or sales strategies. Companies using Leadinfo typically sell products or services to other businesses and recognize that their website traffic contains valuable sales intelligence that traditional analytics can't capture.

Leadinfo Platform Features

Company Identification: Leadinfo's core capability transforms anonymous IP addresses into identified companies. The proprietary database contains millions of European business IP ranges mapped to company information. Machine learning algorithms continuously improve matching accuracy. When exact matches aren't possible, probabilistic matching suggests likely companies. The system identifies company name, industry, employee count, revenue range, and location.

Visitor Journey Tracking: Beyond identification, Leadinfo captures detailed browsing behavior for each visiting company. Page views show which products, services, or content attracted interest. Time on page indicates engagement depth with specific content. Entry and exit pages reveal how companies find and leave your site. Session recordings show exactly how visitors interact with pages. This behavioral data enriches company profiles with intent signals.

Company Enrichment: Identified companies are enriched with comprehensive firmographic data. Industry classification helps prioritize relevant prospects. Employee count and revenue indicate company size and potential deal value. Social media profiles provide additional context about the organization. Contact information including phone numbers and key personnel facilitates outreach. Technology usage data shows which tools and platforms companies use.

Lead Scoring: Customizable scoring models rank companies based on fit and engagement. Firmographic criteria like industry, size, and location define ideal customer profiles. Behavioral signals like pages visited, time spent, and return visits indicate interest level. Combined scores help sales teams prioritize follow-up activities. Automatic tagging categorizes leads for appropriate nurturing tracks.

Real-Time Notifications: Instant alerts notify teams when important companies visit. Slack integration posts notifications to sales channels. Email alerts can be configured for specific trigger conditions. Mobile app provides on-the-go visibility into visitor activity. Webhook support enables custom notification workflows. Sales reps can act quickly while visitor interest is fresh.

CRM Integration: Native integrations sync identified companies directly to CRM systems. HubSpot, Salesforce, Pipedrive, and other popular CRMs are supported. Two-way sync enriches CRM records with website activity data. Automatic lead creation eliminates manual data entry. Activity logging maintains complete history of website engagement. Custom field mapping ensures data flows to the right places.

Leadinfo Use Cases

Account-Based Marketing: Marketing teams use Leadinfo to identify which target accounts are engaging with content. Campaign effectiveness can be measured by tracking target account visits. Personalized remarketing targets identified companies with relevant messaging. Website personalization shows customized content to key accounts. ABM platform integration enriches account intelligence with website behavior data.

Sales Prospecting: Sales teams discover new prospects from website visitors who haven't identified themselves. Instead of waiting for inbound leads, reps can proactively reach out to interested companies. Visitor behavior reveals what problems or solutions companies are researching. Sales intelligence helps craft relevant, personalized outreach messages. Warm introductions are easier when you know someone has already shown interest.

Lead Generation: Marketing teams capture leads that would otherwise remain anonymous. Companies visiting key pages like pricing, product features, or case studies signal buying intent. Lead scoring prioritizes the most promising companies for follow-up. Integration with marketing automation enables personalized nurturing sequences. Conversion rates improve when you can act on intent signals.

Competitive Intelligence: Track when competitor customers or employees visit your website. Identify companies potentially looking to switch providers. Understand which competitors' customers are researching alternatives. Monitor industry trends based on visiting company profiles. Inform competitive positioning based on who's showing interest.

Content Intelligence: Understand which content resonates with target audiences. See which pages different industries or company sizes engage with most. Identify gaps where visitors show interest but content is lacking. Optimize content strategy based on actual engagement patterns. Create more of what works for your ideal customers.

Event Follow-Up: Track whether companies visited before or after events, webinars, or campaigns. Identify attendees who continue engaging with your website. Prioritize follow-up with companies showing sustained interest. Measure event ROI based on subsequent website engagement. Coordinate sales outreach with marketing activities.

Leadinfo Integration Examples

Basic Tracking Script

<!-- Leadinfo Tracking Code -->
<script>
(function(l,e,a,d,i,n,f,o){
    l['LeadinfoObject']=i;l[i]=l[i]||function(){
    (l[i].q=l[i].q||[]).push(arguments)},l[i].t=1*new Date();
    n=e.createElement(a),f=e.getElementsByTagName(a)[0];
    n.async=1;n.src=d;f.parentNode.insertBefore(n,f);
})(window,document,'script','https://cdn.leadinfo.net/ping.js','leadinfo');
leadinfo('create', 'YOUR_TRACKER_ID');
</script>

Custom Event Tracking

// Track custom events like form submissions or button clicks
leadinfo('event', 'pricing_page_viewed', {
    plan: 'enterprise',
    source: 'comparison_table'
});

// Track demo requests
document.querySelector('#demo-form').addEventListener('submit', function() {
    leadinfo('event', 'demo_requested', {
        product_interest: document.querySelector('#product').value,
        company_size: document.querySelector('#company-size').value
    });
});

// Track content downloads
function trackDownload(assetName) {
    leadinfo('event', 'content_downloaded', {
        asset: assetName,
        page: window.location.pathname
    });
}

HubSpot Integration Setup

// Leadinfo automatically syncs with HubSpot when configured
// Configure in Leadinfo dashboard under Integrations > HubSpot

// Custom properties mapping example:
{
    "company_mapping": {
        "leadinfo_industry": "hubspot_industry",
        "leadinfo_employees": "hubspot_numberofemployees",
        "leadinfo_revenue": "hubspot_annualrevenue",
        "leadinfo_visit_count": "hubspot_leadinfo_visits",
        "leadinfo_last_visit": "hubspot_leadinfo_last_seen"
    },
    "lead_source": "Leadinfo Website Visitor",
    "lifecycle_stage": "Lead"
}

Webhook for Custom Integrations

// Webhook payload sent when new company identified
{
    "event": "company_identified",
    "timestamp": "2024-01-15T14:30:00Z",
    "company": {
        "name": "Acme Corporation",
        "domain": "acme.com",
        "industry": "Software Development",
        "employees": "500-1000",
        "revenue": "50M-100M",
        "country": "Netherlands",
        "city": "Amsterdam"
    },
    "session": {
        "pages_viewed": 5,
        "time_on_site": 245,
        "entry_page": "/products/enterprise",
        "pages": [
            "/products/enterprise",
            "/pricing",
            "/case-studies",
            "/about",
            "/contact"
        ]
    }
}

Why B2B Companies Choose Leadinfo

European Focus and GDPR Compliance: Unlike US-based competitors, Leadinfo was built from the ground up for the European market with GDPR compliance as a core principle. Data is processed and stored in EU data centers. The platform only identifies business visitors, not individuals, aligning with legitimate interest provisions. Clear documentation helps customers understand their compliance obligations. Regular audits ensure ongoing adherence to privacy regulations.

High-Quality European Data: Leadinfo maintains its own proprietary database of European business IP addresses. Continuous updates ensure accuracy as companies change offices and ISPs. Local market knowledge improves identification rates for European traffic. Coverage spans major European markets including Netherlands, Germany, UK, France, and Belgium. The focus on quality over quantity means higher match accuracy for identified companies.

Actionable Sales Intelligence: Beyond basic identification, Leadinfo provides the context needed for effective outreach. Firmographic data qualifies whether companies match your ideal customer profile. Behavioral data reveals specific interests and buying signals. Visit frequency and recency indicate timing for outreach. This intelligence transforms cold outreach into warm, relevant conversations.

Seamless CRM Integration: Native integrations with HubSpot, Salesforce, Pipedrive, and other CRMs ensure data flows to where sales teams work. Automatic lead creation eliminates manual data entry. Two-way sync keeps website activity updated in CRM records. Custom field mapping accommodates different CRM configurations. Sales teams work from their existing tools with enriched data.

Real-Time Notifications: Immediate alerts enable timely follow-up while visitor interest is fresh. Slack integration fits modern sales team workflows. Custom notification rules focus attention on high-priority visitors. Mobile access keeps remote teams informed. Quick action on intent signals improves conversion rates.

Transparent Pricing: Straightforward pricing based on identified companies without hidden fees. No long-term contracts required for most plans. Free trial allows evaluation before commitment. Pricing scales with usage as businesses grow. Clear ROI calculation helps justify investment.

Dedicated Support: Dutch-based support team understands European business contexts. Onboarding assistance ensures successful implementation. Regular check-ins help optimize platform usage. Technical support for integration questions. Customer success focus on delivering measurable results.