Zoominfo Technology Intelligence

What is ZoomInfo?

ZoomInfo is a B2B intelligence platform providing company and contact databases for sales and marketing. With over 100 million business contacts, ZoomInfo powers prospecting and go-to-market strategies.

Used by sales teams for prospecting and marketing teams for targeting, ZoomInfo combines data with intent signals and engagement tools.

Key Features

Data

• Contacts: 100M+ profiles
• Companies: 14M+ businesses
• Accuracy: Verified data
• Updates: Continuous refresh

Intelligence

• Intent: Buying signals
• Technographics: Tech stacks
• Scoops: Company news

Engagement

• Outreach: Sales engagement
• Chat: Website conversations
• Workflows: Automation

Use Cases

Sales Prospecting

SDRs find and contact decision-makers. Filter by title, department, company size, and industry.

Account-Based Sales

Enterprise teams map buying committees. Identify all stakeholders within target accounts.

Intent-Based Outreach

Sales prioritizes companies showing buying intent. Reach prospects actively researching solutions.

CRM Enrichment

Marketing enriches CRM records automatically. Keep contact and company data current.

Code Examples

Search API

curl -X POST "https://api.zoominfo.com/search/contact" \
  -H "Authorization: Bearer TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "companyName": "Acme Corp",
    "jobTitle": "VP Marketing",
    "page": 1,
    "rpp": 25
  }'

Enrich Contact

curl "https://api.zoominfo.com/enrich/contact" \
  -H "Authorization: Bearer TOKEN" \
  -d '{
    "matchEmail": "[email protected]",
    "outputFields": ["firstName", "lastName", "phone", "title"]
  }'

Intent Data

curl "https://api.zoominfo.com/intent/company" \
  -H "Authorization: Bearer TOKEN" \
  -d '{ "topic": "marketing automation" }'

Comparison

vs Apollo

• Data: ZoomInfo larger
• Price: Apollo cheaper
• Features: ZoomInfo more robust

vs LinkedIn Sales Navigator

• Export: ZoomInfo direct data
• LinkedIn: Platform access only
• Integration: ZoomInfo flexible

Why ZoomInfo

• Largest B2B contact database
• Intent data integration
• Complete GTM platform
• High data accuracy