Salesloft Technology Intelligence

What is Salesloft?

Salesloft is a sales engagement platform helping sales teams manage cadences, calls, and deal activities. Founded in 2011, Salesloft provides tools for prospecting through closing with conversation intelligence and revenue analytics.

Competing directly with Outreach in the enterprise sales engagement space, Salesloft is known for its intuitive user experience.

Key Features

Cadences

• Multi-step: Automated sequences
• Channels: Email, call, social
• Templates: Reusable content
• Personalization: Dynamic fields

Conversations

• Recording: Call capture
• Transcription: AI-powered
• Coaching: Rep feedback

Deals

• Pipeline: Deal tracking
• Forecast: Revenue predictions
• Analytics: Performance metrics

Use Cases

SDR Productivity

Sales development reps execute high-volume prospecting. Cadences automate multi-touch outreach sequences.

Deal Execution

Account executives manage active opportunities. Automated touchpoints keep deals progressing.

Team Coaching

Sales managers review calls and provide feedback. Conversation intelligence highlights coaching moments.

Revenue Operations

RevOps analyzes pipeline and forecasts revenue. Data-driven insights for sales strategy.

Code Examples

Create Person

curl -X POST "https://api.salesloft.com/v2/people" \
  -H "Authorization: Bearer TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "email_address": "[email protected]",
    "first_name": "John",
    "last_name": "Doe",
    "title": "Director of Sales"
  }'

Add to Cadence

curl -X POST "https://api.salesloft.com/v2/cadence_memberships" \
  -H "Authorization: Bearer TOKEN" \
  -d '{
    "person_id": 12345,
    "cadence_id": 678
  }'

Webhook Handler

app.post('/salesloft/webhook', (req, res) => {
    const { event, data } = req.body;
    if (event === 'email.replied') {
        handleEmailReply(data);
    }
    res.sendStatus(200);
});

Comparison

vs Outreach

• UX: Salesloft cleaner
• Features: Outreach more advanced
• Enterprise: Both strong

vs Apollo

• Engagement: Salesloft more robust
• Data: Apollo includes database
• Price: Salesloft enterprise

Why Salesloft

• Intuitive user experience
• Strong cadence builder
• Conversation intelligence
• Deal management included