6sense Technology Intelligence

What is 6sense?

6sense is an account engagement platform using AI to identify in-market accounts and orchestrate targeted campaigns. The platform analyzes intent signals to reveal anonymous buyers researching solutions.

Used for account-based marketing and sales, 6sense helps teams focus on accounts showing genuine buying signals rather than relying on cold outreach.

Key Features

Intent Data

• Signals: Buying behavior
• Keywords: Research tracking
• Scoring: Account ranking
• Timing: Purchase stage

Account Identification

• De-anonymize: Reveal visitors
• Matching: Contact enrichment
• Segments: Target audiences

Orchestration

• Advertising: Targeted ads
• Email: Personalized outreach
• Sales: Rep prioritization

Use Cases

Account-Based Marketing

Marketing identifies and targets in-market accounts. Focus advertising spend on accounts showing intent.

Sales Prioritization

Sales teams prioritize accounts by buying stage. Call prospects actively researching your category.

Demand Generation

Marketing orchestrates multi-channel campaigns. Coordinate ads, email, and sales for target accounts.

Pipeline Acceleration

RevOps focuses resources on accounts in active buying cycles. Shorter sales cycles with better timing.

Code Examples

Website Tag

<!-- 6sense Website Tag -->
<script>
(function() {
    var s = document.createElement('script');
    s.src = 'https://j.6sc.co/YOUR_KEY.js';
    s.async = true;
    document.head.appendChild(s);
})();
</script>

Get Company Data

// Access identified company
window._6si = window._6si || [];
_6si.push(['getCompany', function(company) {
    console.log('Company:', company.name);
    console.log('Intent Score:', company.intentScore);
}]);

API Query

curl "https://api.6sense.com/v1/accounts" \
  -H "Authorization: Bearer TOKEN" \
  -d '{ "intent_keywords": ["marketing automation"] }'

Comparison

vs Demandbase

• Intent: 6sense stronger signals
• Advertising: Demandbase mature
• Innovation: 6sense AI-focused

vs Bombora

• Scope: 6sense full platform
• Bombora: Intent data only
• Activation: 6sense end-to-end

Why 6sense

• Advanced AI and intent signals
• Account identification
• Full orchestration platform
• Sales and marketing alignment