Wistia Technology Intelligence

What is Wistia?

Wistia is a video marketing platform built for businesses that want to host, customize, and measure video performance. Founded in 2006, Wistia pioneered business video analytics and brand-safe hosting.

The platform emphasizes brand experience - no YouTube recommendations, full customization control, and ownership of viewer data. Wistia helps marketers turn video from content into a measurable marketing channel.

Core Capabilities

Video Hosting

• Adaptive Streaming: HLS delivery
• Global CDN: Fast worldwide playback
• 4K Support: High resolution hosting
• Chapters: Video navigation

Customization

• Player Branding: Colors, logo, controls
• Thumbnails: Custom or auto-generated
• CTAs: Clickable overlays
• Turnstile: Email gates

Channels

• Video Galleries: Netflix-style collections
• Custom Domains: Branded URLs
• Password Protection: Gated access
• SEO: Video sitemaps

Marketing Use Cases

Product Marketing

Product teams host demo videos and explainers on websites. Heatmaps reveal which features generate the most interest and where viewers drop off.

Lead Generation

Marketers gate premium video content behind email capture. Turnstile forms collect leads mid-video at peak engagement moments.

Brand Channels

Companies create video hubs for series content like podcasts, webinars, and tutorials. Channels provide a branded, ad-free viewing experience.

Customer Education

Support teams build video knowledge bases with searchable transcripts. Customers self-serve answers without contacting support.

Implementation

Async Embed

<script src="https://fast.wistia.com/embed/medias/VIDEO_ID.jsonp" async></script>
<script src="https://fast.wistia.com/assets/external/E-v1.js" async></script>
<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;">
    <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;">
        <div class="wistia_embed wistia_async_VIDEO_ID videoFoam=true" style="height:100%;position:relative;width:100%"></div>
    </div>
</div>

Player API

window._wq = window._wq || [];
_wq.push({ id: 'VIDEO_ID', onReady: function(video) {
    video.bind('play', function() {
        console.log('Video playing');
    });

    video.bind('percentwatched', function(percent) {
        if (percent >= 0.5) {
            trackMilestone('50% watched');
        }
    });

    // Custom controls
    video.time(60); // Seek to 1 minute
    video.playbackRate(1.5);
}});

Wistia Ecosystem

Soapbox

Free Chrome extension for recording webcam and screen videos. Quick creation tool integrated with Wistia hosting.

Channels

Build branded video galleries with custom domains. Netflix-style interface for series and collections.

Integrations

• HubSpot: Video CRM timeline
• Marketo: Lead scoring triggers
• Pardot: Engagement automation
• Zapier: 1000+ app connections

Why Wistia

• No competitor ads or recommendations
• Full viewer data ownership
• Marketing-focused analytics
• Premium player experience