ReferralCandy Technology Intelligence

What is ReferralCandy?

ReferralCandy is a referral marketing platform designed for e-commerce stores. Founded in 2009, it enables online merchants to automate refer-a-friend programs that reward customers for bringing in new buyers.

With native integrations for Shopify, WooCommerce, BigCommerce, and other platforms, ReferralCandy makes it easy for online stores to leverage word-of-mouth marketing.

Key Features

Program Setup

• Templates: Quick launch
• Rewards: Cash, coupons, custom
• Emails: Automated sequences
• Branding: Custom styling

E-commerce Integration

• Shopify: Native app
• WooCommerce: Plugin
• BigCommerce: Built-in
• API: Custom platforms

Tracking

• Attribution: Referral tracking
• Fraud: Detection rules
• Analytics: Performance dashboard

Use Cases

Shopify Stores

E-commerce merchants install ReferralCandy to automatically enroll customers post-purchase. Seamless integration with Shopify admin and checkout.

DTC Brands

Direct-to-consumer brands lower customer acquisition costs. Leverage happy customers to spread brand awareness organically.

Product Launches

New products gain traction through referral campaigns. Early adopters become advocates spreading word about launches.

Seasonal Campaigns

Retailers boost holiday sales with referral incentives. Time-limited campaigns create urgency for sharing.

Code Examples

JavaScript Integration

// ReferralCandy integration
!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];
if(!d.getElementById(id)){js=d.createElement(s);
js.id=id;js.src="//portal.referralcandy.com/assets/widgets/refcandy-lollipop.js";
fjs.parentNode.insertBefore(js,fjs);}}
(document,"script","refcandy-lollipop-js");

Post-Purchase Popup

<!-- ReferralCandy Post-Purchase -->
<div id="refcandy-lollipop"
     data-id="YOUR_APP_ID"
     data-fname="{{ customer.first_name }}"
     data-lname="{{ customer.last_name }}"
     data-email="{{ customer.email }}">
</div>

API Purchase Tracking

// Track purchase via API
$data = [
    'first_name' => $customer['first_name'],
    'last_name' => $customer['last_name'],
    'email' => $customer['email'],
    'order_amount' => $order['total'],
    'order_id' => $order['id']
];
// POST to ReferralCandy API

Comparison

vs Smile.io

• Focus: ReferralCandy referral-only
• Smile: Full loyalty program
• Simplicity: ReferralCandy easier

vs Yotpo Referrals

• Standalone: ReferralCandy independent
• Yotpo: Part of larger suite
• Pricing: ReferralCandy transparent

Strengths

• E-commerce focused simplicity
• Quick setup process
• Transparent pricing model
• Strong Shopify integration