Splitbee Technology Intelligence

What is Splitbee?

Splitbee is a privacy-friendly web analytics and conversion tracking platform designed for modern websites and applications. Founded by Tobias Lins and Tim Suchanek, Splitbee was acquired by Vercel in 2022 and has since been integrated into Vercel Analytics. The platform distinguished itself by offering a lightweight, GDPR-compliant alternative to Google Analytics with a focus on developer experience and real-time insights.

Unlike traditional analytics platforms that rely on cookies and collect extensive personal data, Splitbee was built from the ground up with privacy in mind. The platform provides meaningful insights about website traffic, user behavior, and conversion funnels without compromising visitor privacy. This approach made it particularly attractive to privacy-conscious businesses and developers building modern web applications.

Splitbee combines analytics with automation features, allowing users to track events, set up funnels, run A/B tests, and trigger automated actions based on user behavior. The platform integrates seamlessly with popular frameworks like Next.js, Nuxt.js, and static site generators, making it a natural choice for JAMstack developers and teams using modern web technologies.

The platform's lightweight tracking script (less than 6KB) ensures minimal impact on page load performance, addressing one of the major concerns with traditional analytics solutions. Real-time dashboards provide instant visibility into traffic patterns, while the event-based tracking model enables granular understanding of user interactions throughout the customer journey.

Detection of Splitbee on a website indicates a privacy-conscious approach to analytics and likely suggests the site is built with modern web technologies. Organizations using Splitbee typically prioritize user privacy, page performance, and developer experience over the extensive feature sets of enterprise analytics platforms.

Splitbee Platform Features

Real-Time Analytics Dashboard: Splitbee provides instant visibility into website traffic with real-time updates that show visitors as they browse your site. The dashboard displays key metrics including unique visitors, page views, bounce rate, session duration, and traffic sources. Geographic visualization shows where visitors are located, while device and browser breakdowns help understand your audience's technology preferences. Unlike Google Analytics with its processing delay, Splitbee shows data immediately.

Event Tracking: Custom event tracking enables monitoring specific user actions like button clicks, form submissions, video plays, and purchases. Events can include custom properties for detailed segmentation and analysis. The JavaScript SDK provides simple methods for tracking events programmatically, while automatic tracking captures common interactions without code. Event funnels visualize conversion paths and identify drop-off points.

User Journey Analysis: Session tracking follows individual users through their journey on your site, showing the sequence of pages visited and actions taken. User identification connects anonymous sessions to known users after sign-up or login. Cohort analysis groups users by acquisition date or behavior to understand retention patterns. Path analysis reveals common navigation patterns and unexpected user flows.

A/B Testing: Built-in experimentation allows testing different variations of pages, headlines, or features to optimize conversion rates. Statistical significance calculations ensure reliable results before making decisions. Targeting rules enable running tests for specific user segments based on geography, device, or custom properties. Integration with the analytics platform provides comprehensive analysis of test results.

Automation and Integrations: Webhook integrations trigger external actions when specific events occur, enabling automated workflows. Native integrations with tools like Slack, Discord, and email services enable real-time notifications. API access allows building custom integrations and exporting data for advanced analysis. Zapier integration connects Splitbee to thousands of other applications.

Privacy-First Design: Cookie-free tracking operates without storing identifiers on user devices, ensuring GDPR compliance without consent banners. Data is processed in EU data centers for organizations with data residency requirements. IP addresses are anonymized before storage. No cross-site tracking or advertising profiles. Open documentation about data collection practices builds user trust.

Splitbee Use Cases

SaaS Product Analytics: Software companies use Splitbee to understand how users interact with their applications. Feature adoption tracking shows which features are popular and which are underutilized. Onboarding funnel analysis identifies where new users drop off during activation. User segmentation by plan tier reveals behavior differences between free and paid users. Integration with product databases enables connecting analytics to customer success metrics.

E-commerce Conversion Optimization: Online stores track the complete purchase funnel from product views through checkout completion. Event tracking captures add-to-cart actions, wishlist additions, and checkout steps. A/B testing optimizes product pages, pricing displays, and call-to-action buttons. Cart abandonment analysis identifies friction points in the checkout process. Revenue attribution shows which traffic sources generate the highest-value customers.

Content Marketing Analytics: Publishers and bloggers understand content performance beyond basic page views. Scroll depth tracking shows how far visitors read articles. Time on page metrics reveal engaging versus skimmed content. Internal link clicks show content discovery patterns. Newsletter signup tracking measures content-to-subscriber conversion. Social sharing events track viral distribution.

Landing Page Optimization: Marketing teams test and optimize campaign landing pages for maximum conversion. Headline and copy variations are tested through A/B experiments. Form field optimization reduces friction and increases submissions. Traffic source segmentation shows which campaigns drive qualified visitors. Goal tracking measures specific conversion actions like demo requests or free trial signups.

Developer Documentation Sites: Technical documentation sites track which pages help users and which cause confusion. Search query analysis reveals common questions and documentation gaps. Code copy events show which examples are most useful. Feedback widget integration captures qualitative insights alongside quantitative data. Version comparison shows how documentation changes impact user success.

Mobile Web Applications: Progressive web apps and mobile-optimized sites benefit from Splitbee's lightweight tracking that doesn't impact performance. Touch event tracking captures mobile-specific interactions. Device and screen size analytics inform responsive design decisions. Offline capability tracking monitors PWA installation and usage patterns. Performance correlation analysis connects load times to user engagement.

Splitbee Integration Examples

Basic Script Installation

<!-- Add to head section of your HTML -->
<script async src="https://cdn.splitbee.io/sb.js"></script>

<!-- With custom configuration -->
<script async
    src="https://cdn.splitbee.io/sb.js"
    data-token="YOUR_TOKEN"
    data-no-cookie="true"
    data-api="https://custom.proxy.com">
</script>

Next.js Integration

// pages/_app.js or app/layout.js
import Script from 'next/script';

export default function App({ Component, pageProps }) {
  return (
    <>
      <Script
        src="https://cdn.splitbee.io/sb.js"
        strategy="afterInteractive"
        data-token="YOUR_TOKEN"
      />
      <Component {...pageProps} />
    </>
  );
}

Event Tracking

// Track custom events
splitbee.track("Button Clicked", {
  buttonId: "signup-cta",
  page: "/pricing"
});

// Track purchase events
splitbee.track("Purchase", {
  plan: "pro",
  amount: 29.99,
  currency: "USD",
  annual: true
});

// Track form submissions
document.querySelector('form').addEventListener('submit', () => {
  splitbee.track("Form Submitted", {
    formName: "contact",
    source: document.referrer
  });
});

User Identification

// Identify logged-in users
splitbee.user.set({
  email: "[email protected]",
  name: "John Doe",
  plan: "enterprise",
  companySize: "50-100"
});

// Update user properties
splitbee.user.set({
  lastLogin: new Date().toISOString(),
  totalPurchases: 5
});

A/B Testing

// Run A/B test with Splitbee
const variant = splitbee.test("pricing-test", ["control", "discount", "annual"]);

if (variant === "discount") {
  showDiscountBanner();
} else if (variant === "annual") {
  highlightAnnualPlan();
}

// Track conversion for the test
splitbee.track("Pricing Conversion", { variant });

Why Developers Choose Splitbee

Privacy Without Compromise: Splitbee provides comprehensive analytics without sacrificing user privacy. Cookie-free tracking means no consent banners are required under GDPR, simplifying compliance while improving user experience. Unlike Google Analytics which builds advertising profiles, Splitbee focuses solely on first-party analytics. This privacy-first approach builds trust with users and aligns with growing privacy regulations worldwide including CCPA, LGPD, and upcoming legislation.

Lightweight Performance: The Splitbee tracking script weighs under 6KB, significantly smaller than Google Analytics (45KB+) or other enterprise solutions. This minimal footprint ensures analytics don't impact Core Web Vitals or page load performance. Async loading prevents render blocking. For performance-conscious developers optimizing for Lighthouse scores and SEO, Splitbee adds negligible overhead while providing actionable insights.

Developer Experience: Built by developers for developers, Splitbee offers clean APIs, excellent documentation, and framework-specific integrations. The JavaScript SDK provides intuitive methods for event tracking and user identification. TypeScript definitions enable type-safe development. Official integrations for Next.js, Nuxt, Gatsby, and other popular frameworks simplify setup. The dashboard UI is fast and responsive without the complexity of enterprise analytics tools.

Real-Time Insights: Unlike Google Analytics with its 24-48 hour processing delay, Splitbee shows data in real-time. Marketing teams can monitor campaign launches as they happen. Product teams see immediate impact of feature releases. Support teams correlate user issues with recent site activity. Real-time alerts notify teams of traffic spikes or conversion drops as they occur.

All-in-One Platform: Splitbee combines analytics, A/B testing, and automation in a single tool. This eliminates the need for separate experimentation platforms like Optimizely or VWO for basic testing needs. Automation features reduce reliance on additional tools for notifications and integrations. The unified data model ensures consistent tracking across all features.

Vercel Integration: Following the Vercel acquisition, Splitbee technology powers Vercel Analytics with deep integration into the Vercel platform. Teams deploying on Vercel get analytics with zero configuration. Edge analytics provide insights without impacting origin server performance. The Vercel backing ensures long-term development and support for the platform.

Transparent Pricing: Straightforward pricing based on tracked events without hidden costs or complex tier structures. Free tier provides generous limits for small projects and testing. Paid plans scale predictably with usage. No charge for seats or team members encourages organization-wide adoption.