OWL Carousel : OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
This technology is used by 20.19% of websites in the Widgets category. The most popular industry vertical is Business and Finance, with Business being the top subcategory.
What is OWL Carousel?
OWL Carousel is a touch-enabled jQuery plugin for creating responsive carousels and sliders. Created by David Deutsch, it was one of the most popular carousel libraries in the jQuery era, known for its mobile-first design and extensive customization options.
OWL Carousel 2 (the current version) introduced significant improvements: CSS3 hardware-accelerated transitions, lazy loading, autoplay with smart pause on hover, video support, and a modular architecture allowing developers to include only needed features.
With over 7,000 GitHub stars and widespread adoption in WordPress themes, OWL Carousel remains deployed on millions of websites. While newer alternatives exist (Swiper, Slick), OWL Carousel continues to serve sites built during its peak popularity.
Industry Vertical Distribution
Technologies Frequently Used with OWL Carousel
| Technology | Co-usage Rate | Website |
|---|---|---|
| jQuery | 96.52% | https://jquery.com |
| Font Awesome | 72.9% | https://fontawesome.com/ |
| PHP | 71.8% | http://php.net |
| Google Font API | 71.11% | http://google.com/fonts |
| Bootstrap | 67.12% | https://getbootstrap.com |
| jQuery Migrate | 63.52% | https://github.com/jquery/jquery-migrate |
| MySQL | 63.21% | http://mysql.com |
| WordPress | 61.11% | https://wordpress.org |
| Google Analytics | 58.64% | http://google.com/analytics |
| Google Tag Manager | 47.3% | http://www.google.com/tagmanager |
OWL Carousel Features
Touch & Drag: Native touch support for swipe gestures. Mouse drag enabled for desktop. Velocity-based momentum scrolling.
Responsive Breakpoints: Define different item counts per screen size. Show 1 item on mobile, 3 on tablet, 5 on desktop via configuration object.
CSS3 Transitions: Hardware-accelerated transforms for smooth animations. Fallback to jQuery animate for older browsers.
Lazy Loading: Images load only when slides become visible. Reduces initial page weight significantly for image-heavy carousels.
Autoplay: Configurable auto-advance with pause on hover, pause on focus, and smart pause detecting user interaction.
Video Support: Embed YouTube, Vimeo, or HTML5 video. Auto-pause video when sliding away. Play button overlays.
Events & Callbacks: Rich event system for slide changes, drag start/end, and initialization. Build custom controls and interactions.
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using OWL Carousel:
| Technology | AI Score | Website |
|---|---|---|
| BoldGrid | 0.07 | https://boldgrid.com |
| Volusion | 0.07 | https://www.volusion.com |
| GemPages | 0.05 | https://gempages.net |
| Themeansar Newsup | 0.04 | https://themeansar.com/free-themes/newsup |
| Ionicons | 0.04 | http://ionicons.com |
| Bluehost | 0.04 | https://www.bluehost.com |
| Google Cloud CDN | 0.04 | https://cloud.google.com/cdn |
| Typekit | 0.04 | http://typekit.com |
| SpotHopper | 0.03 | https://www.spothopperapp.com |
| Apache HTTP Server | 0.03 | https://httpd.apache.org/ |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
OWL Carousel Use Cases
Product Carousels: E-commerce sites display featured products, related items, or "customers also bought" recommendations in horizontal scrolling layouts.
Hero Sliders: Homepage hero sections with rotating promotional banners, campaign messaging, and call-to-action buttons.
Testimonials: Customer reviews and testimonials rotate automatically. Social proof without consuming vertical space.
Logo Showcases: Client logos, partner badges, or certification marks displayed in auto-scrolling carousels.
Portfolio Galleries: Creative agencies and photographers showcase work samples in touch-friendly galleries.
WordPress Themes: Thousands of WordPress themes bundle OWL Carousel for slider functionality. Theme options control carousel behavior.
IAB Tier 2 Subcategory Distribution
Top Websites Using OWL Carousel
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| liberty.edu | Education | Homeschooling | 6.16 |
| xeroshoes.com | Style & Fashion | Women's Fashion | 6.05 |
| korshjafarniamd.com | Medical Health | Diseases and Conditions | 5.89 |
| online-therapy.com | Healthy Living | Wellness | 5.82 |
| thehindu.com | News and Politics | International News | 5.8 |
| franchising.com | Business and Finance | Business | 5.78 |
| ttuhsc.edu | Business and Finance | Financial Assistance | 5.77 |
| georgetownlooprr.com | Travel | Travel Type | 5.76 |
| sexologistindelhi.com | Healthy Living | Men's Health | 5.76 |
| sprintax.com | Personal Finance | Computing | 5.75 |
OWL Carousel Implementation
Basic Setup
<link rel="stylesheet" href="owlcarousel/owl.carousel.min.css">
<link rel="stylesheet" href="owlcarousel/owl.theme.default.min.css">
<div class="owl-carousel owl-theme">
<div><img src="slide1.jpg"></div>
<div><img src="slide2.jpg"></div>
<div><img src="slide3.jpg"></div>
<div><img src="slide4.jpg"></div>
</div>
<script src="jquery.min.js"></script>
<script src="owlcarousel/owl.carousel.min.js"></script>
JavaScript Configuration
$('.owl-carousel').owlCarousel({
loop: true,
margin: 20,
nav: true,
autoplay: true,
autoplayTimeout: 5000,
autoplayHoverPause: true,
lazyLoad: true,
responsive: {
0: { items: 1 },
600: { items: 2 },
1000: { items: 4 }
}
});
// Navigate programmatically
$('.custom-next').click(() => $('.owl-carousel').trigger('next.owl.carousel'));
$('.custom-prev').click(() => $('.owl-carousel').trigger('prev.owl.carousel'));
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using OWL Carousel is 11.9 years. The average OpenRank (measure of backlink strength) is 2.35.
OWL Carousel Considerations
jQuery Dependency: Requires jQuery. If your site doesn't use jQuery elsewhere, the combined bundle adds ~100KB. Consider alternatives for jQuery-free projects.
Maintenance Status: OWL Carousel 2 is in maintenance mode. Last significant update in 2018. Bug fixes only—no new features expected.
Modern Alternatives: Swiper (no jQuery, more features), Slick (similar API), or CSS scroll-snap carousels offer alternatives. Evaluate for new projects.
Performance: Heavy carousels with many slides and high-resolution images impact performance. Use lazy loading and optimize images.
Accessibility: Default configuration lacks full accessibility. Add ARIA labels, keyboard navigation, and reduce motion for accessibility compliance.
When to Use: Existing jQuery sites, WordPress themes bundling it, or projects where OWL's specific features match requirements. New projects should evaluate modern alternatives.
Emerging Websites Using OWL Carousel
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| advancenature.com.my | Business and Finance | Industries | 0 |
| corrosionprotectionindia.com | Business and Finance | Industries | 0 |
| therattlecat.com | Events and Attractions | Concerts & Music Events | 0 |
| grigo.com.ar | Education | Children's TV | 0 |
| mattersmortgage.com | Personal Finance | Personal Debt | 0 |
Technologies Less Frequently Used with OWL Carousel
| Technology | Co-usage Rate | Website |
|---|---|---|
| AB Tasty | 0% | https://www.abtasty.com |
| Accessibly | 0% | https://www.onthemapmarketing.com/accessibly/ |
| AccuWeather | 0% | https://partners.accuweather.com |
| AcuityAds | 0% | https://www.acuityads.com |
| AdaSiteCompliance | 0% | https://adasitecompliance.com |
