Trustpilot : Trustpilot is a Danish consumer review website which provide embed stand-alone applications in your website to show your most recent reviews, TrustScore, and star ratings.
This technology is used by 35.21% of websites in the Reviews category. The most popular industry vertical is Real Estate, with Real Estate Buying and Selling being the top subcategory.
What is Trustpilot?
Trustpilot is an independent review platform where consumers share experiences with businesses. Founded in 2007 in Denmark, Trustpilot hosts over 120 million reviews and operates as a neutral third-party review site.
Unlike owned review platforms, Trustpilot provides an independent space for customer feedback, building consumer trust through transparent, verified reviews that businesses cannot delete.
Industry Vertical Distribution
Technologies Frequently Used with Trustpilot
| Technology | Co-usage Rate | Website |
|---|---|---|
| Open Graph | 75.3% | https://ogp.me |
| webpack | 40.63% | https://webpack.js.org/ |
| Tealium | 36.01% | http://tealium.com |
| HSTS | 35.35% | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
| Lua | 33.86% | http://www.lua.org |
| jQuery | 32.52% | https://jquery.com |
| Google Tag Manager | 29.81% | http://www.google.com/tagmanager |
| Bootstrap | 28.74% | https://getbootstrap.com |
| Nginx | 28.48% | http://nginx.org/en |
| Google Analytics | 28.22% | http://google.com/analytics |
Key Features
Review Platform
- Collection: Automated invitations
- Verification: Order validation
- Independence: Third-party platform
- Response: Public replies
Widgets
- TrustBox: Embeddable widgets
- Stars: Rating display
- Carousel: Review slider
Business Tools
- Dashboard: Analytics
- Alerts: New review notifications
- Reports: Insights export
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Trustpilot:
| Technology | AI Score | Website |
|---|---|---|
| Tealium | 0.25 | http://tealium.com |
| Visual Website Optimizer | 0.13 | https://vwo.com/ |
| Kinsta | 0.13 | https://kinsta.com |
| ClickCease | 0.12 | https://www.clickcease.com |
| Google Optimize | 0.12 | https://optimize.google.com |
| Mautic | 0.12 | https://www.mautic.org/ |
| Bluehost | 0.11 | https://www.bluehost.com |
| Kendo UI | 0.11 | https://www.telerik.com/kendo-ui |
| Klarna Checkout | 0.11 | https://www.klarna.com/international/ |
| MTCaptcha | 0.11 | https://www.mtcaptcha.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Use Cases
Third-Party Validation
E-commerce stores display Trustpilot badges for independent credibility. Customers trust third-party reviews more than owned testimonials.
Service Businesses
Insurance, finance, and professional services build reputation. Trustpilot reviews appear in Google search results.
Reputation Management
Companies proactively collect reviews to build presence. Respond to negative reviews publicly to demonstrate customer care.
Google Integration
Seller ratings appear in Google Ads and organic results. Trustpilot is a Google-approved review partner.
IAB Tier 2 Subcategory Distribution
Top Websites Using Trustpilot
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| jpurecords.com | Music and Audio | Rock Music | 5.85 |
| avg.com | Technology & Computing | Computing | 5.36 |
| keepandshare.com | Family and Relationships | Arts and Crafts | 5.08 |
| varsitytutors.com | Education | Language Learning | 5.06 |
| setmore.com | Technology & Computing | Computing | 5.04 |
| artfinder.com | Fine Art | Modern Art | 4.95 |
| fsb.org.uk | Business and Finance | Business | 4.82 |
| jalbum.net | Hobbies & Interests | Images/Galleries | 4.81 |
| 991.com | Music and Audio | Rock Music | 4.75 |
| zenplanner.com | Business and Finance | Business | 4.65 |
Code Examples
TrustBox Widget
<!-- TrustBox widget -->
<div class="trustpilot-widget"
data-locale="en-US"
data-template-id="5419b6ffb0d04a076446a9ad"
data-businessunit-id="YOUR_BUSINESS_ID"
data-style-height="24px"
data-style-width="100%">
<a href="https://www.trustpilot.com/review/yoursite.com">Trustpilot</a>
</div>
<script src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>Review Invitation API
curl -X POST "https://invitations-api.trustpilot.com/v1/private/business-units/ID/invitation-links" \
-H "Authorization: Bearer TOKEN" \
-d '{"email":"[email protected]","name":"John Doe","referenceId":"order123"}'Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Trustpilot is 10.7 years. The average OpenRank (measure of backlink strength) is 2.34.
Comparison
vs Google Reviews
- Control: Trustpilot more tools
- Reach: Google more visible
- Widgets: Trustpilot better
vs Yotpo/Judge.me
- Type: Trustpilot company-level
- Others: Product-level reviews
- Independence: Trustpilot third-party
Benefits
- Independent third-party credibility
- Google Seller Rating partner
- Cannot delete negative reviews
- Strong brand recognition
Emerging Websites Using Trustpilot
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| neoage.com | Real Estate | Business | 0 |
| audiolease.com | Real Estate | Real Estate Buying and Selling | 0 |
| hypertower.com | Business and Finance | Malls & Shopping Centers | 0 |
| lgaa.com | Real Estate | Real Estate Buying and Selling | 0 |
| honest-forest.com | Style & Fashion | Beauty | 0 |
Technologies Less Frequently Used with Trustpilot
| Technology | Co-usage Rate | Website |
|---|---|---|
| Erlang | 0.02% | http://www.erlang.org |
| Headless UI | 0.02% | https://headlessui.dev |
| Gladly | 0.02% | https://www.gladly.com |
| Extole | 0.02% | https://www.extole.com |
| Salesforce Marketing Cloud Account Engagement | 0.02% | https://www.salesforce.com/products/marketing-cloud/marketing-automation |
