Extole Technology Intelligence

What is Extole?

Extole is an enterprise referral marketing platform that powers customer advocacy programs. The platform enables brands to turn customers into advocates through refer-a-friend programs, influencer campaigns, and loyalty rewards.

Used by major brands across retail, financial services, and subscription businesses, Extole provides sophisticated tools for acquiring customers through word-of-mouth at scale.

Key Features

Referral Programs

• Templates: Pre-built campaigns
• Rewards: Flexible incentive types
• Tracking: Attribution accuracy
• Fraud: Prevention built-in

Advocacy Tools

• Sharing: Multi-channel options
• Ambassadors: VIP advocate tiers
• Influencer: Creator partnerships

Enterprise Features

• Segmentation: Targeted campaigns
• A/B testing: Optimize programs
• Analytics: ROI measurement

Use Cases

E-commerce Referrals

Retailers acquire new customers through existing shopper recommendations. Double-sided rewards incentivize both referrer and new customer.

Financial Services

Banks and fintechs grow through member referrals. Compliance-friendly programs handle regulatory requirements for incentive disclosure.

Subscription Growth

SaaS and media companies reduce CAC through customer referrals. Subscription credits or account upgrades as rewards.

Influencer Programs

Brands manage affiliate and influencer partnerships. Track attribution, manage payouts, and measure creator performance.

Code Examples

Widget Integration

<!-- Extole Referral Widget -->
<script src="https://tags.extole.com/core.js"></script>
<script>
(function(c,e,k,l,a){c[e]=c[e]||{};
c[e].q=c[e].q||[];c[e].ready=function(a){
c[e].q.push(['ready',a])};
})(window,'extole');

extole.ready(function(e) {
    e.createZone({ name: 'refer_a_friend' });
});
</script>

Track Conversion

// Track purchase conversion
extole.createZone({
    name: 'conversion',
    data: {
        email: '[email protected]',
        order_id: 'ORD-12345',
        cart_value: '149.99'
    }
});

API Create Referral

curl -X POST https://api.extole.com/v4/events \
  -H "Authorization: Bearer TOKEN" \
  -d '{"event_name":"share","person_email":"[email protected]"}'

Comparison

vs ReferralCandy

• Scale: Extole enterprise-focused
• Features: Extole more robust
• Price: ReferralCandy SMB-friendly

vs Ambassador

• Segment: Similar enterprise tier
• Influencer: Ambassador stronger
• Referral: Extole more focused

Strengths

• Enterprise-grade fraud prevention
• Advanced segmentation
• Strong financial services presence
• Comprehensive analytics