Viral Loops Technology Intelligence

What is Viral Loops?

Viral Loops is a referral marketing platform specializing in viral campaign mechanics. The platform provides templates inspired by successful companies like Dropbox, Airbnb, and Harry's to help businesses create campaigns that spread organically.

Beyond referrals, Viral Loops offers waitlist campaigns, milestone rewards, and leaderboard competitions to drive user acquisition through gamification.

Key Features

Campaign Types

• Referral: Friend invitations
• Waitlist: Pre-launch signups
• Sweepstakes: Viral giveaways
• Milestone: Progressive rewards

Templates

• Dropbox: Two-sided rewards
• Harry's: Milestone unlocks
• Leaderboard: Competition-based

Tools

• Widgets: Embeddable forms
• Analytics: Virality metrics
• API: Custom integrations

Use Cases

Product Launches

Startups build pre-launch waitlists where early signups refer friends. Position in queue improves with referrals, creating viral growth.

SaaS Growth

Software companies implement Dropbox-style referral programs. Users earn extra storage, features, or credits for successful referrals.

Newsletter Growth

Media companies grow subscriber bases through referral rewards. Exclusive content or merchandise for top referrers.

E-commerce Campaigns

Retailers run sweepstakes and giveaways. Entry through sharing multiplies reach while building email lists.

Code Examples

Widget Embed

<!-- Viral Loops Widget -->
<form-widget ucid="YOUR_CAMPAIGN_ID"></form-widget>
<script src="https://app.viral-loops.com/widget/YOUR_CAMPAIGN_ID"
        type="text/javascript" async></script>

JavaScript SDK

// Initialize Viral Loops
ViralLoops.getCampaign('YOUR_CAMPAIGN_ID')
    .then(campaign => {
        campaign.identify({
            email: '[email protected]',
            firstname: 'John'
        });
    });

Track Referral

// Check referral status
campaign.getReferralStatus()
    .then(status => {
        console.log('Referrals:', status.referrals);
        console.log('Rank:', status.rank);
        console.log('Rewards:', status.rewards);
    });

Comparison

vs ReferralCandy

• Scope: Viral Loops beyond e-commerce
• Templates: More campaign types
• Focus: ReferralCandy simpler

vs Gleam

• Contests: Gleam stronger
• Referrals: Viral Loops dedicated
• Waitlist: Viral Loops better

Strengths

• Pre-built viral campaign templates
• Waitlist functionality included
• Milestone reward systems
• Clean widget customization