WalkMe Technology Intelligence

What is WalkMe?

WalkMe is a digital adoption platform that guides users through software applications with interactive walkthroughs. Founded in 2011 in Israel by Dan Adika and Rafi Sweary, WalkMe helps organizations improve software adoption and reduce support costs.

WalkMe overlays guidance on any web-based application without code changes. Features include step-by-step tutorials, smart tips, task automation, and analytics. The platform helps employees learn new software and customers navigate complex products. WalkMe serves over 2,000 enterprise customers worldwide.

Key Features

Guidance

• Walk-Thrus: Step-by-step tutorials
• Smart Tips: Contextual tooltips
• Launchers: Floating action buttons
• ShoutOuts: Announcements and alerts

Automation

• ActionBot: Chatbot for tasks
• Auto-fill: Form completion
• Smart Actions: Conditional logic

Analytics

• Digital Adoption: Usage metrics
• Funnel Analysis: Process completion
• User Behavior: Navigation data

Use Cases

Employee Onboarding

HR teams accelerate new employee productivity. Guided tours introduce enterprise applications. Self-service training reduces classroom sessions.

Software Rollouts

IT departments deploy new software successfully. In-app guidance teaches new features. Adoption metrics prove ROI.

Customer Success

Product teams improve customer onboarding. Interactive tutorials replace documentation. Users complete setup without support.

Support Deflection

Support teams reduce ticket volume. Self-service guidance answers common questions. Users solve problems independently.

Implementation

Snippet Installation

<!-- WalkMe Snippet -->
<script type="text/javascript">
(function() {
    var walkme = document.createElement('script');
    walkme.type = 'text/javascript';
    walkme.async = true;
    walkme.src = 'https://cdn.walkme.com/users/GUID/walkme_GUID_https.js';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(walkme, s);
    window._walkmeConfig = {smartLoad:true};
})();
</script>

User Identification

// Identify user for personalization
WalkMeAPI.identify({
    id: 'user-123',
    email: '[email protected]',
    role: 'admin',
    department: 'Sales',
    custom: {
        plan: 'enterprise',
        tenure_days: 90
    }
});

Track Custom Events

// Track events for analytics
WalkMeAPI.track('feature_used', {
    feature_name: 'export_report',
    report_type: 'sales'
});

// Start specific walkthrough
WalkMeAPI.startWalkthru(12345);

Platform Comparison

WalkMe vs Pendo

• Focus: WalkMe guidance, Pendo analytics
• Enterprise: WalkMe stronger for large orgs
• Pricing: Both enterprise-level pricing

WalkMe vs Whatfix

• Features: Similar core capabilities
• Pricing: Whatfix more competitive
• Market: WalkMe larger market presence

Strengths

• Enterprise-grade platform
• Cross-application support
• Strong analytics
• No-code builder

Considerations

• Premium pricing
• Complex implementation
• Requires dedicated resources