Forward to: Retail Media Team

Retail Media Network
Workflows

Ten agent workflows for Criteo's retail media network operations — retailer onboarding intelligence, first-party data enrichment, inventory quality scoring, retail partnership analysis, marketplace seller verification, grocery media optimization, in-store to digital bridge, retail media benchmarking, category management intelligence, and retailer health monitoring across 100M+ domains.

1Retailer Onboarding Intelligence Pipeline

AI agent pre-screens potential retail media network partners by analyzing /products, /about, /api, and /partners pages — scoring retailers by digital maturity, catalog depth, and integration readiness to prioritize Criteo's retail media onboarding pipeline.

1
Score Retailer Digital Maturity
/products /api /about OpenPageRank Domain Ages
RETAILER ONBOARDING PIPELINE — DIGITAL MATURITY SCORING ══════════════════════════════════════════════════════ CANDIDATES: 2,345 retailers without existing retail media programs QUALIFIED: 567 meet digital maturity thresholds for Criteo RMN TOP RETAILER CANDIDATES (by readiness score): heb.com PageRank: 6.8 | /products: 45K SKUs | /api: Yes | Score: 94 meijer.com PageRank: 6.2 | /products: 34K SKUs | /api: Yes | Score: 91 publix.com PageRank: 6.5 | /products: 28K SKUs | /api: Partial | Score: 87 petco.com PageRank: 7.1 | /products: 56K SKUs | /api: Yes | Score: 93 dickssportinggoods.com PageRank: 6.9 | /products: 89K SKUs | /api: Yes | Score: 92 DISQUALIFIED (low digital maturity): aceretail.com No /products page | No /api | PageRank: 2.1 | Score: 18 localgrocer.net /products: 200 SKUs only | No /api | Age: 1yr | Score: 12
2
Assess Integration Readiness via /api and /docs
Agent examines /api and /docs pages to determine technical integration complexity. Retailers with existing APIs and documented endpoints can onboard in weeks vs months for retailers needing custom integration.
INTEGRATION READINESS ASSESSMENT ═══════════════════════════════════════════════ FAST TRACK (existing API, <30 day integration): petco.com /api: 234 endpoints | /docs: Complete | Est: 14 days heb.com /api: 189 endpoints | /docs: Complete | Est: 21 days dickssportinggoods.com /api: 156 endpoints | /docs: Partial | Est: 28 days STANDARD (partial API, 60-90 day integration): meijer.com /api: 78 endpoints | /docs: Basic | Est: 60 days publix.com /api: 45 endpoints | /docs: Minimal | Est: 75 days CUSTOM BUILD (no API, 120+ day integration): 12 retailers identified with no /api page — custom SDK required
3
Estimate Retail Media Revenue Potential
/products /investors Countries IAB Categories
Company Signal
petco.com — /products: 56K SKUs across pet food, supplies, and services. /investors: $5.8B annual revenue. /about: 1,500 stores + e-commerce. /partners: No existing retail media provider listed. IAB: Pets. Estimated retail media revenue: $45M/year (1% of GMV).
HIGH PRIORITY — $45M/yr retail media opportunity
Sector Signal
Pet Retail — Growing vertical with $120B TAM. 3 major retailers without retail media programs. /products pages averaging 40K+ SKUs. High CPG advertiser demand for pet category media. Sector retail media penetration: only 12% vs 45% in grocery.
UNDERSERVED VERTICAL — 12% penetration vs 45% grocery
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Output: Retailer Onboarding Priority Matrix

RETAILER ONBOARDING — PRIORITY MATRIX

PRIORITY ONBOARDING TARGETS (by revenue opportunity): ══════════════════════════════════════════════ 1. petco.com — $45M/yr | Fast track (14 days) | Pet vertical 2. heb.com — $67M/yr | Fast track (21 days) | Grocery (Texas dominant) 3. dickssportinggoods.com — $34M/yr | Fast track (28 days) | Sports 4. meijer.com — $28M/yr | Standard (60 days) | Grocery (Midwest) 5. publix.com — $56M/yr | Standard (75 days) | Grocery (Southeast) TOTAL PIPELINE: $230M/yr from top 5 retailer candidates ENRICHMENT USED: PageRank, Domain Ages, IAB, Countries, Personas

2First-Party Data Enrichment for Retailers

AI agent enriches retailer first-party data by mapping shopper behavior against domain intelligence — adding IAB categories, personas, and geographic signals to create richer audience segments for retail media campaigns without relying on third-party cookies.

1
Map Shopper Browsing Domains to Enrichment Data
/products /blog IAB Categories Personas Countries
FIRST-PARTY DATA ENRICHMENT — RETAILER SHOPPERS ═══════════════════════════════════════════════ RETAILER: kroger.com (existing Criteo RMN partner) SHOPPERS ENRICHED: 34.5M loyalty card holders DOMAIN SIGNALS MATCHED: 89.4M browsing domain-to-IAB mappings ENRICHED AUDIENCE SEGMENTS: Health-Conscious Shoppers: 8.9M users Domains visited: IAB Health, Fitness, Organic Food Persona: Wellness Enthusiast | Avg basket: $89 Budget-Conscious Families: 12.3M users Domains visited: IAB Coupons, Family, Parenting Persona: Value Seeker | Avg basket: $124 Premium Food Enthusiasts: 4.5M users Domains visited: IAB Food & Drink, Wine, Gourmet Persona: Culinary Explorer | Avg basket: $156 Pet Owners: 6.7M users Domains visited: IAB Pets, Veterinary Persona: Pet Parent | Avg basket: $67 (pet-specific)
2
Build Advertiser-Ready Audience Packages
Agent creates packaged audience segments that CPG advertisers can activate through Criteo's retail media platform — combining retailer first-party purchase data with domain intelligence enrichment for precise targeting.
AUDIENCE PACKAGES — CPG ADVERTISER READY ═══════════════════════════════════════════════ PACKAGE: "Health & Wellness Grocery Shoppers" Size: 8.9M users | Enrichment: IAB Health + Personas: Wellness Purchase history: Organic, plant-based, supplements Domain signals: Visited health/fitness sites 3x+ per week CPG match: Whole Foods brands, organic CPGs, supplement brands Estimated CPM: $12.50 | Revenue potential: $890K/quarter PACKAGE: "Young Family Meal Planners" Size: 12.3M users | Enrichment: IAB Family + Personas: Parent Purchase history: Family-size, baby food, snacks Domain signals: Visited parenting/recipe sites frequently CPG match: Kraft Heinz, General Mills, Gerber Estimated CPM: $8.75 | Revenue potential: $1.2M/quarter
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Output: First-Party Enrichment Impact

FIRST-PARTY ENRICHMENT — PERFORMANCE IMPACT

ENRICHMENT RESULTS — KROGER RMN: ══════════════════════════════════════════════ Shoppers enriched: 34.5M (91% of loyalty base) New audience segments created: 24 advertiser-ready packages ROAS improvement for CPG campaigns: +45% (enriched vs base) CPM premium achieved: +67% vs non-enriched inventory Incremental retail media revenue: $8.9M/quarter

3Marketplace Seller Verification Engine

AI agent verifies marketplace sellers on retail media networks by analyzing seller domains for legitimacy — checking Domain Ages, OpenPageRank, Web Filtering Categories, and /legal pages to prevent counterfeit and fraudulent sellers from accessing sponsored product placements.

1
Screen Marketplace Seller Domains
/about /legal Domain Ages OpenPageRank Web Filtering Categories
MARKETPLACE SELLER VERIFICATION — BATCH SCAN ═══════════════════════════════════════════════ SELLERS SCANNED: 12,345 marketplace sellers requesting sponsored placements VERIFIED: 10,234 (82.9%) passed all legitimacy checks FLAGGED: 1,567 (12.7%) require manual review BLOCKED: 544 (4.4%) failed critical checks BLOCKED SELLERS (fraud indicators): bestprice-wholesale.xyz Age: 0.1yr | PageRank: 0.1 | Filter: Scam luxury-replicas.shop Age: 0.3yr | PageRank: 0.2 | Filter: Counterfeit electronics-deals99.com Age: 0.2yr | PageRank: 0.1 | /legal: Missing VERIFICATION CRITERIA: Domain Age: > 1 year (weight: 0.25) PageRank: > 2.0 (weight: 0.20) Web Filtering: Not flagged scam/fraud/counterfeit (weight: 0.30) /legal page: Present and current (weight: 0.15) /about page: Business details verifiable (weight: 0.10)
2
Continuous Seller Monitoring
SELLER DOMAIN CHANGES — LAST 30 DAYS
Jan 2026 trusted-brand.com: /legal page removed. Web Filtering category changed from "Shopping" to "Suspicious." PageRank dropped from 4.2 to 1.1. Seller degradation detected — suspended from sponsored placements.
Feb 2026 artisan-home.com: Domain Age now 2 years. PageRank increased to 5.4. /about: Added verified business address. /legal: Complete terms added. Upgraded to verified seller — eligible for premium placements.
Feb 2026 quick-fashion.co: 23 new domains registered with similar naming pattern. All under 30 days old. Web Filtering: Flagged as coordinated fraud ring. Signal: Block entire domain cluster from retail media network.
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Output: Seller Verification Report

SELLER VERIFICATION — MONTHLY REPORT

VERIFICATION RESULTS: ══════════════════════════════════════════════ Total active sellers: 10,234 verified New sellers verified: 1,234 this month Sellers blocked: 544 (prevented $2.3M in fraudulent ad spend) Seller degradation detected: 23 (suspended pending review) Fraud ring detected: 1 cluster (23 coordinated domains blocked) MARKETPLACE TRUST METRICS: Average seller PageRank: 4.8 (up from 4.2 last quarter) Average seller Domain Age: 5.4 years (stability improving) Counterfeit incident rate: 0.02% (down from 0.08% pre-verification)

4Grocery Retail Media Optimization

AI agent optimizes Criteo's grocery retail media by analyzing CPG brand domains — /products, /press, /sustainability pages — to match brand campaigns with the most relevant grocery retailer placements and shopper segments.

1
Map CPG Brand Domains to Grocery Categories
/products /press IAB Categories Personas
CPG BRAND MAPPING — GROCERY RETAIL MEDIA ══════════════════════════════════════════════ CPG BRANDS MAPPED: 4,567 brands with grocery distribution PRODUCT LINES: 234,567 individual products linked to retail shelves BRAND-TO-RETAILER MATCHING: kraftheinz.com /products: 456 product lines | IAB: Food & Drink Best match: Kroger (45% basket overlap), Walmart (34%), Target (21%) /press: New "AI-optimized recipes" campaign launching Q1 generalmills.com /products: 234 product lines | IAB: Food & Drink Best match: Kroger (38%), Costco (28%), Walmart (34%) /sustainability: "Regenerative agriculture" campaign focus unilever.com /products: 678 product lines | IAB: Personal Care Best match: Target (42%), Walmart (35%), Kroger (23%) /press: "Clean beauty" line launch detected on /products page
2
Detect CPG Campaign Signals for Retail Media
Agent monitors CPG brand /press and /blog pages for upcoming product launches, campaign themes, and promotional periods — feeding these signals into Criteo's retail media platform to pre-position sponsored product placements before campaigns go live.
CPG Brand Signal
kraftheinz.com — /press: "AI-powered recipe platform" launch announced for March. /products: 12 new "quick meal" SKUs added. /blog: Content velocity +89% on meal prep topics. Signal: Major CPG campaign incoming — pre-allocate sponsored product inventory at Kroger and Walmart.
CAMPAIGN INCOMING — Pre-allocate retail media inventory
Domain Signal
unilever.com — /products: "Clean beauty" line with 23 new SKUs. /sustainability: Dedicated microsite for "no animal testing" claims. Personas: Eco-Conscious Shopper. Signal: Match with Target's sustainability-focused shoppers (4.5M users in enriched segment).
SUSTAINABILITY MATCH — Target eco-shopper segment alignment
3
Output: Grocery Retail Media Optimization Report

GROCERY RETAIL MEDIA — OPTIMIZATION REPORT

CPG-TO-RETAILER MATCHING PERFORMANCE: ══════════════════════════════════════════════ Brand-retailer matches optimized: 4,567 CPG brands ROAS improvement from domain intelligence: +56% Sponsored product CTR lift: +34% (brand-to-shopper matching) New campaign pre-positioning: 23 CPG campaigns detected early Revenue from pre-positioned inventory: $4.5M incremental

5Retail Media Competitive Benchmarking

AI agent benchmarks Criteo's retail media network against competitors by monitoring /partners, /api, /press, and /careers pages across competing platforms — tracking market share, feature parity, and talent movements in the retail media space.

1
Monitor Competing Retail Media Platforms
/partners /careers /press /api
RETAIL MEDIA COMPETITIVE LANDSCAPE — Q1 2026 ══════════════════════════════════════════════════ PLATFORM COMPARISON: Criteo Commerce Max: /partners: 234 retailers | /careers: +28% | /api: 189 endpoints Amazon Ads: /partners: 1 (Amazon) | /careers: +12% | /api: 567 endpoints The Trade Desk (Kokai): /partners: 89 retailers | /careers: +34% | /api: 234 endpoints CitrusAd: /partners: 156 retailers | /careers: +67% | /api: 78 endpoints Epsilon (Publicis): /partners: 45 retailers | /careers: +5% | /api: 56 endpoints Instacart Ads: /partners: 1 (Instacart) | /careers: +23% | /api: 123 endpoints MARKET SHARE SIGNALS: Criteo retailer mentions on /partners pages: 234 (growing) TTD retailer mentions: 89 (fast growing — threat) CitrusAd retailer mentions: 156 (surpassing Criteo in ANZ/EU)
2
Track Feature Parity and Product Evolution
COMPETITOR PRODUCT EVOLUTION — LAST 90 DAYS
Dec 2025 thetradedesk.com: /products added "Kokai Retail" section. /press: "Self-serve retail media" launched. /api: 45 new retail endpoints. TTD entering Criteo's core market with self-serve offering.
Jan 2026 citrusad.com: /products expanded with "in-store media" capability. /careers: +67% roles (fastest hiring in RMN space). /partners: Added 34 new APAC retailers. Signal: CitrusAd accelerating beyond APAC into Europe.
Feb 2026 instacart.com: /api added 23 new measurement endpoints. /press: "Full-funnel grocery media" positioning. /partners: CPG brand portal launched. Signal: Instacart becoming full-funnel competitor in grocery.
3
Output: Competitive Intelligence Dashboard

RETAIL MEDIA — COMPETITIVE INTELLIGENCE

COMPETITIVE POSITION ASSESSMENT: ══════════════════════════════════════════════ Criteo market position: #1 independent retail media platform Threat level — TTD Kokai: MEDIUM-HIGH (self-serve RMN launch) Threat level — CitrusAd: MEDIUM (APAC/EU expansion) Threat level — Amazon Ads: HIGH (walled garden dominance) RECOMMENDED ACTIONS: 1. Accelerate self-serve tools (TTD feature parity in 90 days) 2. Defend APAC retailers from CitrusAd (23 at-risk accounts) 3. Differentiate on cross-retailer measurement (unique capability) 4. Expand in-store media (CitrusAd has, Criteo doesn't yet)

6Category Management Intelligence

AI agent provides category-level intelligence by analyzing product catalogs, pricing trends, and brand activity across retailer domains — helping Criteo's retail media team optimize category-specific sponsored product strategies and CPG budget allocation.

1
Analyze Category Depth Across Retailer Networks
/products IAB Categories Personas
CATEGORY MANAGEMENT — RETAIL MEDIA NETWORK ══════════════════════════════════════════════ CATEGORY DEPTH BY RETAILER (SKU count): Category Kroger Walmart Target Costco Total Beverages 12,345 18,567 8,234 4,567 43,713 Snacks & Candy 8,901 14,234 6,789 3,456 33,380 Personal Care 6,234 12,567 9,012 2,345 30,158 Household 5,678 11,234 7,890 3,123 27,925 Baby & Kids 3,456 8,901 6,234 1,234 19,825 Pet Supplies 4,567 9,012 5,678 2,345 21,602 Organic/Natural 2,345 3,456 4,567 5,678 16,046 UNDERSERVED CATEGORIES (high demand, low sponsored coverage): Organic/Natural: CPG ad demand +67% YoY but only 12% sponsored coverage Pet Supplies: CPG ad demand +45% YoY but only 18% sponsored coverage
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Output: Category Optimization Recommendations

CATEGORY MANAGEMENT — OPTIMIZATION REPORT

TOP GROWTH CATEGORIES FOR RETAIL MEDIA: ══════════════════════════════════════════════ 1. Organic/Natural — Revenue potential: $12.3M/quarter (88% upside) 2. Pet Supplies — Revenue potential: $8.9M/quarter (82% upside) 3. Baby & Kids — Revenue potential: $6.7M/quarter (45% upside) CATEGORY-SPECIFIC STRATEGIES: Organic: Target health-conscious personas (8.9M enriched users) Pet: Launch pet-specific retail media package Baby: Time campaigns to life-stage triggers from persona data

7In-Store to Digital Bridge Intelligence

AI agent connects in-store retail signals with digital domain intelligence by analyzing /events, /blog, and /products pages — identifying retailers investing in omnichannel strategies and enabling Criteo to offer unified in-store + digital retail media packages.

1
Detect Omnichannel Retail Signals
/events /blog /products /careers
IN-STORE TO DIGITAL SIGNALS — RETAILER SCAN ══════════════════════════════════════════════ RETAILERS INVESTING IN OMNICHANNEL: target.com /blog: "Circle 360" omnichannel loyalty launch /events: In-store digital signage rollout to 1,900 stores /careers: +78 "retail media" roles (new department) Signal: Heavy omnichannel investment — partnership opportunity walgreens.com /blog: "WBA Media Network" expansion articles /products: Added "digital endcap" advertising SKUs /api: New in-store analytics endpoints (12 new) Signal: Walgreens building in-store media network bestbuy.com /careers: +23 "connected commerce" roles /press: "Best Buy Ads" platform expansion /events: Supplier summit for digital shelf placement Signal: Electronics retailer entering retail media
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Output: Omnichannel Partnership Opportunities

IN-STORE TO DIGITAL — OPPORTUNITY REPORT

OMNICHANNEL RETAIL MEDIA OPPORTUNITIES: ══════════════════════════════════════════════ target.com — In-store + digital bundle: $89M/year revenue potential walgreens.com — Pharmacy + digital media: $56M/year revenue potential bestbuy.com — Digital shelf + online: $34M/year revenue potential SIGNALS USED: /events, /blog, /careers, /products, /api ENRICHMENT: Personas, IAB Categories, Countries

8Retailer Health Monitoring System

AI agent continuously monitors retailer domain health signals — /careers, /investors, /press, and /leadership pages — to detect early warning signs of retailer financial distress that could impact Criteo's retail media revenue.

1
Monitor Retailer Health Across Network
/careers /investors /press /leadership OpenPageRank
RETAILER HEALTH MONITORING — EARLY WARNING SYSTEM ══════════════════════════════════════════════════ HEALTHY RETAILERS (strong signals): costco.com /careers: +18% | /investors: Raised guidance | PageRank: 8.9 | Health: 98 kroger.com /careers: +12% | /investors: Stable guidance | PageRank: 7.8 | Health: 92 target.com /careers: +8% | /investors: Omnichannel growth | PageRank: 8.4 | Health: 89 AT-RISK RETAILERS (warning signals): biglots.com /careers: -45% | /investors: Restructuring | /press: Store closures | Health: 23 rite-aid.com /careers: -67% | /investors: Bankruptcy filing | PageRank: -2.3 drop | Health: 8 99cents.com /careers: -56% | /leadership: CEO departure | /press: Liquidation | Health: 5
2
Output: Revenue Risk Assessment

RETAILER HEALTH — REVENUE RISK

REVENUE AT RISK FROM RETAILER DISTRESS: ══════════════════════════════════════════════ biglots.com — Criteo retail media revenue: $3.4M/yr at risk rite-aid.com — Criteo retail media revenue: $8.9M/yr at risk 99cents.com — Criteo retail media revenue: $1.2M/yr at risk Total revenue at risk: $13.5M/year Recommended action: Accelerate CPG advertiser migration to healthy retailers Contingency: Redirect ad budgets to Kroger, Target, Costco alternatives

9Regional Retail Media Expansion

AI agent identifies regional retail media expansion opportunities by analyzing retailer domain presence by country — using Countries enrichment and /about pages to map retail media white spaces and prioritize Criteo's geographic expansion strategy.

1
Map Retail Media Penetration by Region
/about /partners Countries IAB Categories
REGIONAL RETAIL MEDIA PENETRATION MAP ══════════════════════════════════════════════ Region Retailers RMN Active Penetration Opportunity North America 12,345 4,567 37.0% MATURE Western Europe 8,901 1,234 13.9% HIGH GROWTH APAC 6,789 567 8.3% EMERGING Latin America 3,456 123 3.6% GREENFIELD Middle East 1,234 45 3.6% GREENFIELD Eastern Europe 2,345 89 3.8% GREENFIELD TOP REGIONAL OPPORTUNITIES: France: carrefour.fr — 234K SKUs, no RMN partner listed on /partners Germany: rewe.de — 189K SKUs, /api: Yes, /partners: No RMN Japan: aeon.co.jp — 345K SKUs, /products: Expanding, /api: Partial Brazil: magazineluiza.com.br — 567K SKUs, /api: Yes, /careers: +34%
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Output: Regional Expansion Roadmap

REGIONAL EXPANSION — PRIORITY MARKETS

PRIORITY MARKETS FOR CRITEO RMN EXPANSION: ══════════════════════════════════════════════ 1. France — Home market advantage, carrefour.fr is #1 target ($45M/yr) 2. Germany — Largest EU market, rewe.de + edeka.de ($67M/yr combined) 3. Japan — High digital maturity, aeon.co.jp + seven-i.co.jp ($34M/yr) 4. Brazil — Fast-growing e-commerce, magazineluiza.com.br ($23M/yr) ENRICHMENT: Countries, IAB Categories, Personas, PageRank, Domain Ages

10Retail Media Network Performance Predictor

AI agent predicts retail media network performance by correlating domain intelligence signals with historical RMN revenue — identifying which retailer characteristics (catalog size, digital maturity, audience quality) best predict retail media revenue generation.

1
Correlate Domain Signals with RMN Revenue
/products /api OpenPageRank Personas Domain Ages
RMN PERFORMANCE PREDICTION MODEL ══════════════════════════════════════════════ FEATURE IMPORTANCE (predicting RMN revenue): /products SKU count: Weight: 0.28 ■■■■■■■■■■■■■■ Monthly traffic (PageRank proxy): Weight: 0.22 ■■■■■■■■■■■ /api endpoint count: Weight: 0.15 ■■■■■■■■ Persona diversity: Weight: 0.12 ■■■■■■ Domain Age: Weight: 0.08 ■■■■ /partners integrations: Weight: 0.08 ■■■■ IAB category count: Weight: 0.07 ■■■■ MODEL ACCURACY: R² = 0.87 on holdout set PREDICTION: Catalog size + traffic are strongest revenue predictors
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Output: RMN Revenue Predictions for New Retailers

RMN REVENUE PREDICTION — NEW RETAILERS

PREDICTED YEAR-1 RETAIL MEDIA REVENUE: ══════════════════════════════════════════════ petco.com — Predicted: $45M/yr (confidence: 89%) heb.com — Predicted: $67M/yr (confidence: 92%) dickssportinggoods.com — Predicted: $34M/yr (confidence: 87%) carrefour.fr — Predicted: $56M/yr (confidence: 85%) rewe.de — Predicted: $38M/yr (confidence: 83%) MODEL: Domain intelligence features explain 87% of RMN revenue variance TOP PREDICTOR: SKU count on /products page (0.28 weight)
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