Forward to: Publisher Team

Publisher Partnership
Workflows

Ten agent workflows for Criteo's publisher partnership operations — publisher quality scoring, inventory monetization analysis, header bidding intelligence, content categorization, publisher revenue optimization, ad density assessment, premium publisher identification, audience overlap analysis, publisher health monitoring, and competitive yield benchmarking across 100M+ domains.

1Publisher Quality Scoring Pipeline

AI agent scores publisher quality using multi-dimensional domain signals — PageRank for authority, Domain Ages for trustworthiness, IAB Categories for content classification, and Web Filtering Categories for brand safety — enabling Criteo to tier publishers and optimize yield.

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Multi-Dimensional Publisher Quality Assessment
/about /legal OpenPageRank Domain Ages Web Filtering Categories IAB Categories
PUBLISHER QUALITY SCORING — FULL UNIVERSE ══════════════════════════════════════════════ PUBLISHERS SCORED: 456,789 domains in Criteo publisher network SCORING DIMENSIONS: 6 (PageRank, Age, IAB, Filtering, /about, /legal) TIER 1 — PREMIUM (score 85-100): 12,345 publishers nytimes.com PageRank: 9.4 | Age: 30yr | IAB: News | Filter: Clean | Score: 98 bbc.com PageRank: 9.5 | Age: 32yr | IAB: News | Filter: Clean | Score: 99 economist.com PageRank: 8.8 | Age: 28yr | IAB: Business | Filter: Clean | Score: 96 TIER 2 — STANDARD (score 50-84): 123,456 publishers Avg PageRank: 5.2 | Avg Age: 8yr | /legal: 78% present | Clean filter: 89% TIER 3 — LONG TAIL (score 20-49): 234,567 publishers Avg PageRank: 2.8 | Avg Age: 3yr | /legal: 45% present | Clean filter: 72% BLOCKED (score <20): 86,421 publishers Avg PageRank: 0.4 | Avg Age: 0.6yr | Filter: MFA/Scam/Adult
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Generate Tiered CPM Recommendations
Agent maps publisher quality scores to CPM floor recommendations, ensuring premium publishers command premium pricing while protecting Criteo's network from low-quality inventory that degrades advertiser ROAS.
Domain Signal
nytimes.com — Quality Score 98. PageRank 9.4 (top 0.01%). Domain Age: 30 years. IAB: News > National News. Web Filter: Clean editorial. /legal: Complete ad standards and privacy policy. Recommended floor CPM: $22.50 (premium tier). Expected advertiser demand: Very High.
TIER 1 PREMIUM — $22.50 CPM floor, highest demand
Sector Signal
News & Media Publishers — 4,567 Tier 1 news publishers averaging $18.40 CPM floor. Sector CPM trending up +12% QoQ due to election cycle and brand safety demand. PageRank distribution: 78% above 6.0. Strong advertiser demand for news context.
SECTOR CPM RISING — +12% QoQ, increase floors across news tier
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Output: Publisher Quality & Yield Report

PUBLISHER QUALITY — YIELD OPTIMIZATION

PUBLISHER NETWORK QUALITY SUMMARY: ══════════════════════════════════════════════ Tier 1 Premium: 12,345 publishers | Avg CPM: $18.40 | 34% of revenue Tier 2 Standard: 123,456 publishers | Avg CPM: $6.80 | 48% of revenue Tier 3 Long Tail: 234,567 publishers | Avg CPM: $2.10 | 16% of revenue Blocked: 86,421 domains removed from network Total publisher revenue: $456M/quarter Quality scoring impact: +28% avg CPM vs non-scored inventory Enrichment: PageRank, Domain Ages, IAB, Web Filtering, Personas

2Header Bidding Intelligence

AI agent maps the header bidding landscape across publisher domains by analyzing /api, /partners, and /docs pages — identifying which SSPs publishers integrate with, Criteo's competitive position in the header bidding wrapper, and opportunities to increase win rates.

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Map Header Bidding Configurations
/partners /api /docs OpenPageRank
HEADER BIDDING INTELLIGENCE — PUBLISHER ANALYSIS ══════════════════════════════════════════════════ CRITEO POSITION IN HEADER BIDDING STACK: Publishers with Criteo in header: 89,234 (24% of Tier 1+2) Avg position in wrapper: 3rd (behind Google, Amazon) Win rate when present: 18.4% HEADER BIDDING COMPETITIVE LANDSCAPE: Google (AdX): Present in 98% of wrappers | Avg position: 1st | Win: 34% Amazon (TAM): Present in 67% of wrappers | Avg position: 2nd | Win: 22% Criteo: Present in 24% of wrappers | Avg position: 3rd | Win: 18% PubMatic: Present in 45% of wrappers | Avg position: 4th | Win: 12% Index Exchange: Present in 38% of wrappers | Avg position: 5th | Win: 8% PUBLISHERS WITHOUT CRITEO IN HEADER (opportunity): reuters.com Tier 1 | /partners: Google, Amazon, PubMatic — No Criteo guardian.com Tier 1 | /partners: Google, Amazon, OpenX — No Criteo forbes.com Tier 1 | /partners: Google, Amazon, Magnite — No Criteo
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Output: Header Bidding Growth Plan

HEADER BIDDING — EXPANSION STRATEGY

HEADER BIDDING EXPANSION TARGETS: ══════════════════════════════════════════════ Tier 1 publishers without Criteo: 4,567 domains Revenue opportunity: $23.4M/quarter from new wrapper integrations Priority targets: reuters.com, guardian.com, forbes.com (PageRank 8+) Win rate target: Increase from 18.4% to 24% with improved bidding

3Content Categorization at Scale

AI agent categorizes publisher content using IAB taxonomy across 100M+ domains — enabling precise contextual ad matching without relying on page-level crawling, providing instant categorization for new and long-tail publishers entering Criteo's network.

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Classify Publisher Domains by IAB Taxonomy
/about /blog IAB Categories Personas
CONTENT CATEGORIZATION — IAB TAXONOMY MAPPING ══════════════════════════════════════════════ DOMAINS CATEGORIZED: 89.4M with IAB category assignments TAXONOMY DEPTH: 400+ IAB categories (Tier 1 and Tier 2) COVERAGE: 94% of Criteo publisher inventory now categorized CATEGORY DISTRIBUTION (Criteo publisher network): IAB News & Media: 45,678 domains (12.3%) IAB Technology: 34,567 domains (9.3%) IAB Shopping: 28,901 domains (7.8%) IAB Entertainment: 23,456 domains (6.3%) IAB Sports: 19,012 domains (5.1%) IAB Health & Fitness: 15,678 domains (4.2%) IAB Food & Drink: 12,345 domains (3.3%) IAB Home & Garden: 11,234 domains (3.0%) Other (200+ categories): 180,198 domains (48.7%) CATEGORIZATION ACCURACY: 96.4% (validated against manual review)
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Output: Categorization Impact on Targeting

CONTENT CATEGORIZATION — PERFORMANCE IMPACT

CATEGORIZATION RESULTS: ══════════════════════════════════════════════ Pre-categorized inventory: 94% (was 67% without domain intelligence) Contextual match accuracy: 96.4% CTR improvement from categorization: +45% Advertiser category exclusion compliance: 99.2% New publisher instant categorization: <5 seconds (vs 48hr crawl)

4Publisher Revenue Optimization Engine

AI agent optimizes publisher revenue by analyzing ad density, content quality, and audience value signals — recommending optimal ad placement strategies, floor prices, and format mix to maximize eCPM without degrading user experience.

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Analyze Publisher Revenue Potential
/about /blog OpenPageRank Personas IAB Categories
PUBLISHER REVENUE OPTIMIZATION — ANALYSIS ══════════════════════════════════════════════ UNDER-MONETIZED PUBLISHERS (high quality, low eCPM): theatlantic.com PageRank: 8.4 | IAB: News | Current eCPM: $8.20 Potential eCPM: $14.80 | Gap: +80% | Revenue lift: $2.3M/yr arstechnica.com PageRank: 7.8 | IAB: Tech | Current eCPM: $6.50 Potential eCPM: $11.20 | Gap: +72% | Revenue lift: $1.8M/yr seriouseats.com PageRank: 6.9 | IAB: Food | Current eCPM: $5.80 Potential eCPM: $9.40 | Gap: +62% | Revenue lift: $890K/yr OPTIMIZATION LEVERS: Higher floor prices (quality justifies premium): +$2-4 eCPM Better ad format mix (native + display): +$1-2 eCPM Audience data overlay (Personas enrichment): +$1-3 eCPM
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Output: Revenue Optimization Plan

PUBLISHER REVENUE — OPTIMIZATION PLAN

REVENUE OPTIMIZATION OPPORTUNITY: ══════════════════════════════════════════════ Under-monetized publishers identified: 4,567 (quality > yield) Total revenue lift opportunity: $34.5M/year Avg eCPM increase per publisher: +$3.80 Methods: Floor optimization, format mix, audience overlay Signals: PageRank, Personas, IAB Categories, content quality

5Premium Publisher Identification

AI agent identifies new premium publisher partners by scanning 100M+ domains for high PageRank, established Domain Ages, clean Web Filtering, and premium IAB categories — building a pipeline of quality publishers for Criteo's direct partnership program.

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Scan for Premium Publisher Candidates
/about /contact OpenPageRank Domain Ages Web Filtering Categories
PREMIUM PUBLISHER IDENTIFICATION — GLOBAL SCAN ══════════════════════════════════════════════ DOMAINS SCANNED: 100M+ in AI Agent Domain Database PREMIUM CANDIDATES: 8,901 domains (PageRank >6, Age >5yr, Clean filter) NOT ON CRITEO: 3,456 premium publishers currently unpartnered TOP UNPARTNERED PREMIUM PUBLISHERS: substack.com PageRank: 7.8 | Age: 7yr | IAB: Media | Growing fast polygon.com PageRank: 7.2 | Age: 12yr | IAB: Gaming | Enthusiast audience axios.com PageRank: 7.5 | Age: 9yr | IAB: News | Business audience pitchfork.com PageRank: 7.1 | Age: 28yr | IAB: Music | Cultural authority dwell.com PageRank: 6.4 | Age: 22yr | IAB: Home | Design-conscious
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Output: Publisher Partnership Pipeline

PREMIUM PUBLISHERS — PARTNERSHIP PIPELINE

UNPARTNERED PREMIUM PUBLISHER PIPELINE: ══════════════════════════════════════════════ Premium candidates identified: 3,456 publishers Estimated revenue: $45M/year from new premium partners Top verticals: News (28%), Tech (19%), Gaming (14%), Lifestyle (12%) Avg expected CPM: $14.20 (premium inventory) Outreach priority: substack.com, axios.com, polygon.com

6Audience Overlap Analysis

AI agent analyzes audience overlap between publishers using Personas and IAB Categories — identifying publisher clusters with similar audiences to optimize frequency management and cross-publisher campaign reach for Criteo's advertisers.

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Map Publisher Audience Similarity
/about Personas IAB Categories Countries
AUDIENCE OVERLAP ANALYSIS — PUBLISHER CLUSTERS ══════════════════════════════════════════════ HIGH OVERLAP CLUSTER: "Tech Enthusiast" theverge.com Personas: Tech Enthusiast, Early Adopter arstechnica.com Personas: Tech Enthusiast, Developer wired.com Personas: Tech Enthusiast, Culture Overlap: 78% audience similarity — frequency cap as group LOW OVERLAP CLUSTER: "Business Decision Maker" bloomberg.com Personas: C-Suite, Investor hbr.org Personas: Manager, Strategist fastcompany.com Personas: Innovator, Entrepreneur Overlap: 23% audience similarity — expand reach across cluster REACH OPTIMIZATION: High-overlap clusters: 234 (reduce frequency across cluster) Low-overlap clusters: 567 (expand campaign reach) Unique reach improvement: +34% by using cluster-based planning
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Output: Audience Overlap Report

AUDIENCE OVERLAP — REACH OPTIMIZATION

OVERLAP ANALYSIS RESULTS: ══════════════════════════════════════════════ Publisher clusters mapped: 801 (234 high-overlap, 567 low-overlap) Unique reach improvement: +34% from cluster-based planning Frequency waste eliminated: $5.6M/month Advertiser satisfaction: +28% from better reach reporting Signals: Personas, IAB Categories, Countries

7Publisher Health Monitoring

AI agent continuously monitors publisher domain health to detect quality degradation, content pivots, or financial distress — protecting Criteo's inventory quality by flagging publishers before problems impact advertiser campaigns.

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Track Publisher Health Signals
/about /careers /press OpenPageRank Web Filtering Categories
PUBLISHER HEALTH MONITORING — EARLY WARNING ══════════════════════════════════════════════ HEALTH ALERTS (last 30 days): vice.com PageRank: 7.2 → 5.8 | /careers: -67% | /press: Layoffs Health: DECLINING | Criteo revenue at risk: $1.2M/yr buzzfeed.com PageRank: 6.8 → 5.4 | /careers: -45% | /about: Reduced scope Health: DECLINING | Criteo revenue at risk: $890K/yr mashable.com PageRank: 6.2 → 4.8 | /leadership: Editor departed Health: WATCH | Criteo revenue at risk: $340K/yr CONTENT PIVOT DETECTED: medium.com IAB Category shift: Technology → Mixed/UGC Web Filter: Previously "Blog" now partially "User-Generated" Signal: Content quality dilution — review brand safety classification
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Output: Publisher Health Dashboard

PUBLISHER HEALTH — MONTHLY DASHBOARD

PUBLISHER HEALTH STATUS: ══════════════════════════════════════════════ Healthy publishers: 423,456 (92.7%) Watch list: 23,456 (5.1%) — degradation signals detected Declining: 6,789 (1.5%) — active quality decline Suspended: 3,088 (0.7%) — removed from network Revenue protected: $8.9M/year (early publisher removal) Brand safety incidents prevented: 234 Monitoring signals: PageRank, /careers, /press, Web Filtering, /leadership

8Ad Density & UX Assessment

AI agent evaluates ad density and user experience across publisher domains by analyzing page structure signals and content-to-ad ratios — identifying publishers with excessive ad load that hurts advertiser performance and Criteo's brand reputation.

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Assess Ad Density Across Publisher Network
/about OpenPageRank Web Filtering Categories IAB Categories
AD DENSITY ASSESSMENT — PUBLISHER NETWORK ══════════════════════════════════════════════ EXCESSIVE AD DENSITY DETECTED (MFA-like patterns): 12,345 publisher domains with MFA characteristics: - PageRank: <2.0 (low authority) - Web Filtering: "Made for Advertising" or "Clickbait" - Content-to-ad ratio: below 30% - Average session: <8 seconds OPTIMAL AD DENSITY PUBLISHERS: nytimes.com Content ratio: 78% | Viewability: 82% | Session: 4.2min economist.com Content ratio: 82% | Viewability: 86% | Session: 5.1min theatlantic.com Content ratio: 75% | Viewability: 79% | Session: 3.8min IMPACT: High ad density correlates with -45% viewability and -67% CTR
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Output: Ad Density Optimization Report

AD DENSITY — UX OPTIMIZATION

AD DENSITY NETWORK STATUS: ══════════════════════════════════════════════ MFA domains removed: 12,345 (saving $4.5M in wasted spend) Optimal density publishers: 234,567 (93% of active network) Viewability lift from MFA removal: +34% CTR improvement: +28% on non-MFA inventory Signals: PageRank, Web Filtering, session duration, content ratio

9Competitive Yield Benchmarking

AI agent benchmarks Criteo's publisher yield against competitors by monitoring SSP /partners pages, publisher /about disclosures, and /press announcements — providing publishers with competitive yield data to strengthen Criteo's partnership value proposition.

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Benchmark Publisher Yield Across Platforms
/partners /press /about IAB Categories
COMPETITIVE YIELD BENCHMARKING ══════════════════════════════════════════════ YIELD COMPARISON BY PLATFORM (Tier 1 publishers): Google AdX: Avg eCPM: $12.40 | Fill rate: 89% | Revenue share: 68% Amazon TAM: Avg eCPM: $10.80 | Fill rate: 67% | Revenue share: 85% Criteo: Avg eCPM: $11.20 | Fill rate: 78% | Revenue share: 82% PubMatic: Avg eCPM: $8.90 | Fill rate: 72% | Revenue share: 80% Index Exchange: Avg eCPM: $9.10 | Fill rate: 70% | Revenue share: 78% CRITEO VALUE PROPOSITION: Net publisher revenue (eCPM x fill x share): Google: $7.55 | Criteo: $7.18 | Amazon: $6.15 | PubMatic: $5.13 Criteo: 2nd highest net yield — strong competitive position
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Output: Yield Benchmark Report

YIELD BENCHMARKING — COMPETITIVE REPORT

CRITEO YIELD POSITION: ══════════════════════════════════════════════ Overall ranking: #2 in net publisher revenue Revenue share advantage: +14% vs Google (82% vs 68%) eCPM gap vs Google: -$1.20 (offset by higher rev share) Publisher retention rate: 94% (industry avg: 82%) Signals: /partners (integration counts), /press (yield reports), IAB

10Publisher Segment Discovery

AI agent discovers new publisher segments by analyzing domain intelligence patterns — identifying emerging content verticals, new media formats, and niche publisher clusters that represent untapped inventory opportunities for Criteo's commerce media campaigns.

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Identify Emerging Publisher Segments
/blog /about IAB Categories Personas Domain Ages
EMERGING PUBLISHER SEGMENTS — DISCOVERY ══════════════════════════════════════════════ EMERGING SEGMENTS (high growth, low Criteo coverage): Newsletter Publishers: 4,567 domains | Avg Age: 3yr | +89% YoY growth Examples: substack.com, beehiiv.com, buttondown.email Persona: Engaged Reader, High Intent | CPM potential: $15-25 AI/ML Content Sites: 2,345 domains | Avg Age: 2yr | +234% YoY growth Examples: towardsdatascience.com, huggingface.co Persona: Developer, Data Scientist | CPM potential: $12-18 Sustainability Media: 1,234 domains | Avg Age: 5yr | +67% YoY growth Examples: treehugger.com, greenmatters.com Persona: Eco-Conscious Consumer | CPM potential: $8-14 Creator Economy: 3,456 domains | Avg Age: 2yr | +145% YoY growth Examples: patreon.com, ko-fi.com, gumroad.com Persona: Creator, Supporter | CPM potential: $6-12
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Output: Segment Expansion Roadmap

PUBLISHER SEGMENTS — EXPANSION ROADMAP

NEW PUBLISHER SEGMENT OPPORTUNITIES: ══════════════════════════════════════════════ Newsletter Publishers: $23.4M/year (4,567 domains, premium CPM) AI/ML Content: $12.3M/year (2,345 domains, tech advertiser demand) Sustainability Media: $8.9M/year (1,234 domains, ESG brand demand) Creator Economy: $15.6M/year (3,456 domains, authentic engagement) TOTAL EXPANSION: $60.2M/year from emerging segments SIGNALS: IAB Categories, Personas, Domain Ages, PageRank growth
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