Forward to: Creative Team

Creative Optimization
Workflows

Ten agent workflows for Criteo's creative team — dynamic creative optimization, product catalog intelligence, landing page analysis, creative performance prediction, contextual creative matching, seasonal creative adaptation, competitive creative analysis, format optimization, personalization signals, and creative compliance monitoring across 100M+ domains.

1Dynamic Creative Optimization with Domain Signals

AI agent enhances Criteo's DCO engine by feeding domain-level context signals — IAB Categories, Personas, and PageRank — into creative selection, ensuring the most relevant product images, copy, and CTAs are shown based on the publisher domain context where the ad appears.

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Map Publisher Context to Creative Elements
/blog /products IAB Categories Personas OpenPageRank
DCO CONTEXT MAPPING — DOMAIN SIGNALS ══════════════════════════════════════════════ CREATIVE SELECTION BY PUBLISHER CONTEXT: Context: wirecutter.com (IAB: Shopping > Reviews, Persona: Researcher) Creative: Product comparison layout | CTA: "Compare Prices" Expected CTR: 3.8% (vs generic 1.2%) Context: instagram.com (IAB: Social, Persona: Lifestyle Browser) Creative: Lifestyle imagery | CTA: "Shop the Look" Expected CTR: 2.4% (vs generic 1.2%) Context: nytimes.com (IAB: News, Persona: Informed Reader, PageRank: 9.4) Creative: Premium/minimal design | CTA: "Discover More" Expected CTR: 1.8% (vs generic 1.2%) Context: cnet.com (IAB: Tech > Reviews, Persona: Tech Enthusiast) Creative: Specs-focused layout | CTA: "See Full Specs" Expected CTR: 3.2% (vs generic 1.2%) DOMAIN-DRIVEN DCO LIFT: +89% avg CTR improvement
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Auto-Select Creative Templates by Domain Profile
Agent automatically selects from Criteo's creative template library based on the publisher domain profile — matching premium designs to high-PageRank publishers, comparison layouts to review sites, and lifestyle formats to social and entertainment domains.
Domain Signal
wirecutter.com — PageRank 8.2, IAB: Shopping > Reviews, Persona: Active Buyer/Researcher. Users on this domain are in comparison mode. Creative recommendation: Side-by-side product comparison with star ratings, price highlights, and "Compare Now" CTA. Historical CTR on review sites: 3.8% (3x above network average).
COMPARISON TEMPLATE — Optimized for review site context
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Output: DCO Performance Impact

DCO OPTIMIZATION — PERFORMANCE REPORT

DOMAIN-DRIVEN DCO RESULTS: ══════════════════════════════════════════════ Creative variants tested: 12,345 (auto-generated from domain signals) CTR improvement: +89% vs context-agnostic creatives ROAS improvement: +56% from context-matched creatives Creative templates: 23 base templates, 456 context variations Signals: IAB Categories, Personas, PageRank, domain content type

2Product Catalog Intelligence for Creative

AI agent analyzes advertiser /products pages to extract product attributes, pricing, and imagery data — feeding this intelligence into Criteo's creative engine to generate the most compelling product-level ads with accurate, current information.

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Extract Product Data from /products Pages
/products /pricing IAB Categories
PRODUCT CATALOG INTELLIGENCE — CREATIVE DATA ══════════════════════════════════════════════ CATALOGS ANALYZED: 47,234 advertiser /products pages PRODUCTS EXTRACTED: 12.4M unique products with creative-ready data FRESHNESS: 89% of product data updated within last 7 days CREATIVE DATA EXTRACTION: nike.com /products: 34,567 products New arrivals (last 30 days): 234 products → Priority creative generation Price changes: 567 products with markdowns → Sale badge activation Best sellers: 89 products trending → "Trending" label in creative dyson.com /products: 2,345 products New product launch: Dyson Airstrait → Launch creative template Price: $499 (premium positioning) → Luxury creative treatment STALE CATALOG ALERTS: casper.com /products: Last updated 89 days ago — Stale creative risk peloton.com /products: 34 products removed — Update creative catalog
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Output: Catalog Freshness Report

PRODUCT CATALOG — CREATIVE INTELLIGENCE

CATALOG INTELLIGENCE RESULTS: ══════════════════════════════════════════════ Products with fresh creative data: 12.4M (89% current) New product launches detected: 2,345 (priority creative queue) Price change events: 8,901 (sale badge/strikethrough activation) Stale catalogs flagged: 567 advertisers (creative refresh needed) CTR lift from fresh product data: +34%

3Landing Page Quality for Creative Matching

AI agent analyzes advertiser landing pages to ensure creative-to-landing-page consistency — checking that the products, prices, and offers shown in Criteo ads match what users find on the destination page, reducing bounce rates and improving conversion.

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Audit Creative-to-Landing-Page Consistency
/products /pricing /security OpenPageRank
CREATIVE-LANDING PAGE CONSISTENCY AUDIT ══════════════════════════════════════════════ CONSISTENCY CHECK RESULTS: samsung.com Creative price: $799 | LP price: $799 | MATCH nike.com Creative: "Air Max 90" | LP: Product available | MATCH macys.com Creative: "-40% sale" | LP: Sale ended | MISMATCH adidas.com Creative: "$120" | LP: "$140" (price changed) | MISMATCH MISMATCH IMPACT: Consistent creatives: Avg bounce rate 32% | CVR 4.2% Mismatched creatives: Avg bounce rate 67% | CVR 0.8% Revenue lost from mismatches: $2.3M/month AUTO-CORRECTIONS TRIGGERED: 4,567 creatives updated this week
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Output: Consistency Optimization Report

CREATIVE-LP CONSISTENCY — REPORT

CONSISTENCY OPTIMIZATION RESULTS: ══════════════════════════════════════════════ Creatives audited: 234,567 active ads Mismatches detected: 8,901 (3.8%) Auto-corrected: 4,567 (price/availability updates) Flagged for manual review: 4,334 (offer/promotion mismatches) CVR improvement from consistency: +45% Revenue recovered: $2.3M/month

4Seasonal Creative Adaptation

AI agent detects seasonal trends by analyzing /products, /blog, and /events pages across advertiser domains — automatically triggering seasonal creative templates, holiday themes, and event-driven designs to maximize campaign relevance during peak shopping periods.

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Detect Seasonal Signals for Creative Triggers
/products /blog /events Personas
SEASONAL CREATIVE TRIGGERS — DETECTION ══════════════════════════════════════════════ SEASONAL EVENTS DETECTED (February 2026): Valentine's Day: 12,345 advertiser /products pages updated with gift guides Creative trigger: Heart/romance theme, "Gift for" CTAs Advertisers affected: Jewelry, flowers, fashion, experiences Spring Preview: 8,901 /products pages uploaded spring collections Creative trigger: Pastel color palette, "New Season" badges Advertisers affected: Fashion, home, garden Presidents' Day Sales: 4,567 /pricing pages showing sale pricing Creative trigger: Sale banners, percentage-off callouts Advertisers affected: Electronics, mattress, auto CREATIVE TEMPLATES AUTO-ACTIVATED: 234 seasonal variants
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Output: Seasonal Creative Performance

SEASONAL CREATIVE — PERFORMANCE REPORT

SEASONAL CREATIVE IMPACT: ══════════════════════════════════════════════ Seasonal templates activated: 234 this month CTR lift from seasonal creatives: +56% vs evergreen ROAS improvement: +34% during seasonal periods Early detection: Avg 4 weeks before peak (via /products monitoring) Revenue from seasonal creative lift: $8.9M/month

5Competitive Creative Analysis

AI agent monitors competitor advertiser domains — /products visual styles, /blog content approaches, and /press brand messaging — to identify creative trends and differentiation opportunities for Criteo's advertiser campaigns.

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Track Competitor Creative Signals
/products /blog /press IAB Categories
COMPETITIVE CREATIVE ANALYSIS — SECTOR TRENDS ══════════════════════════════════════════════ CREATIVE TREND SHIFTS (by IAB Category): Fashion (IAB: Style & Fashion): zara.com /products: Minimalist, white-background product shots asos.com /products: Model-on-model, street-style imagery Trend: AI-generated model diversity increasing across sector Electronics (IAB: Tech & Computing): apple.com /products: Extreme close-up product details samsung.com /products: Lifestyle-integrated product shots Trend: Feature comparison tables becoming standard in ads Home & Garden (IAB: Home & Garden): westelm.com /products: Room-scene photography cb2.com /products: 3D room visualizations Trend: AR/3D product visualization growing in creative
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Output: Creative Differentiation Guide

CREATIVE ANALYSIS — DIFFERENTIATION GUIDE

CREATIVE DIFFERENTIATION OPPORTUNITIES: ══════════════════════════════════════════════ Fashion: Use AI model diversity + street-style = +23% engagement Electronics: Feature comparison format = +34% CTR on review sites Home: AR/3D visualization = +45% engagement on Pinterest/lifestyle Cross-vertical: Video creative adoption +67% YoY — accelerate video templates Signals: /products page visual analysis, IAB Category trends, /blog content

6Format Optimization by Publisher Context

AI agent optimizes ad format selection by analyzing publisher domain characteristics — matching native ads to editorial sites, display banners to utility sites, and video to entertainment domains based on IAB Categories and PageRank to maximize engagement.

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Map Optimal Format to Publisher Type
/about IAB Categories OpenPageRank Personas
FORMAT OPTIMIZATION — PUBLISHER CONTEXT MAPPING ══════════════════════════════════════════════ OPTIMAL FORMAT BY PUBLISHER TYPE: News (IAB: News, PageRank >7): Native in-feed: CTR 2.4% | Display: CTR 0.8% | Video: CTR 1.6% Winner: Native in-feed (+200% vs display) Entertainment (IAB: Entertainment): Video pre-roll: CTR 3.1% | Native: CTR 1.2% | Display: CTR 0.6% Winner: Video (+158% vs native) E-Commerce (IAB: Shopping): Product carousel: CTR 4.2% | Display: CTR 1.4% | Native: CTR 1.8% Winner: Product carousel (+133% vs native) Utility/Tools (IAB: Technology > Utilities): Display banner: CTR 1.2% | Native: CTR 0.8% | Video: CTR 0.4% Winner: Display banner (best UX fit)
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Output: Format Optimization Impact

FORMAT OPTIMIZATION — PERFORMANCE REPORT

FORMAT OPTIMIZATION RESULTS: ══════════════════════════════════════════════ Format-optimized impressions: 89% of total (was 34% pre-optimization) CTR improvement: +67% from context-matched formats Viewability improvement: +28% Revenue lift: $12.3M/quarter Signals: IAB Categories, PageRank, Personas, publisher layout analysis

7Personalization Signal Extraction

AI agent extracts personalization signals from domain intelligence — using Personas, IAB Categories, and geographic data to personalize creative elements (colors, copy, imagery) for different audience segments without individual user data.

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Extract Persona-Based Creative Signals
/products Personas IAB Categories Countries
PERSONALIZATION SIGNALS — DOMAIN INTELLIGENCE ══════════════════════════════════════════════ PERSONA-BASED CREATIVE PERSONALIZATION: Persona: "Budget-Conscious" (visiting deal/coupon sites) Creative: Price-forward, savings callout, value messaging Color: Green (savings), bold red (urgency) CTA: "Save Now" / "Best Price Guaranteed" Persona: "Premium Buyer" (visiting luxury/high-PageRank domains) Creative: Lifestyle imagery, minimal design, quality focus Color: Black, gold, muted tones CTA: "Discover" / "Experience" / "Explore" Persona: "Research Phase" (visiting review/comparison sites) Creative: Specs, ratings, comparison data Color: Blue (trust), clean white CTA: "Compare" / "See Reviews" / "Learn More" PERSONALIZATION LIFT: +45% CTR vs non-personalized creative
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Output: Personalization Performance

CREATIVE PERSONALIZATION — REPORT

PERSONALIZATION RESULTS: ══════════════════════════════════════════════ Personalized creative variants: 2,345 (auto-generated) CTR improvement: +45% from persona-matched design ROAS improvement: +34% Privacy-safe: 100% (domain-level signals only, no PII) Signals: Personas, IAB Categories, Countries, PageRank

8Creative Performance Prediction Model

AI agent predicts creative performance before launch by analyzing the target publisher domain mix — using historical CTR data correlated with IAB Categories, PageRank tiers, and Persona distributions to forecast creative engagement rates.

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Predict Creative CTR from Domain Context
/about IAB Categories OpenPageRank Personas
CREATIVE PERFORMANCE PREDICTION — PRE-LAUNCH ══════════════════════════════════════════════ PREDICTION FEATURES: IAB Category match (creative-to-context): weight 0.28 Persona alignment: weight 0.22 PageRank tier of target publishers: weight 0.18 Format-to-context fit: weight 0.16 Creative freshness: weight 0.10 Historical advertiser performance: weight 0.06 PRE-LAUNCH PREDICTIONS: Nike "Air Max Spring" carousel on sports sites: Predicted CTR: 3.8% | Confidence: 91% Samsung "Galaxy S26" specs display on tech sites: Predicted CTR: 2.9% | Confidence: 88% L'Oreal "Glow Serum" native on beauty/lifestyle sites: Predicted CTR: 2.4% | Confidence: 85% MODEL ACCURACY: 87% (actual CTR within 15% of predicted)
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Output: Creative Prediction Report

CREATIVE PREDICTION — FORECAST REPORT

CREATIVE PREDICTION MODEL RESULTS: ══════════════════════════════════════════════ Creatives predicted this quarter: 12,345 Prediction accuracy: 87% within 15% of actual CTR Low-performing creatives caught pre-launch: 2,345 (-$4.5M waste avoided) Revenue from prediction-optimized creative selection: +$8.9M/quarter Model features: IAB, Personas, PageRank, format, freshness

9Creative Compliance Monitoring

AI agent monitors creative compliance by checking ad content against publisher /legal and /compliance requirements — ensuring Criteo's ads meet category-specific regulations (pharma disclaimers, alcohol age-gates, financial disclosures) across different publisher contexts and geographies.

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Audit Creative Compliance by Context
/legal /compliance Countries IAB Categories
CREATIVE COMPLIANCE AUDIT — CONTEXT-BASED ══════════════════════════════════════════════ COMPLIANCE CHECKS: Pharma ads on health sites (IAB: Health): Disclaimer present: 98.4% | Missing: 234 creatives → auto-paused Country-specific requirements: US (FDA), EU (EMA), UK (MHRA) Alcohol ads (GARM: Drugs & Alcohol): Age-gate present: 96.2% | Missing: 567 creatives → auto-paused Geographic restriction compliance: 99.1% Financial ads on business sites (IAB: Business): Risk disclaimer: 94.8% | Missing: 890 creatives → flagged APR disclosure: 97.1% | Missing: 123 creatives → auto-paused TOTAL NON-COMPLIANT CREATIVES CAUGHT: 1,814 (auto-paused)
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Output: Creative Compliance Dashboard

CREATIVE COMPLIANCE — DASHBOARD

CREATIVE COMPLIANCE STATUS: ══════════════════════════════════════════════ Overall compliance rate: 97.2% Non-compliant creatives auto-paused: 1,814 this month Regulatory violations prevented: 100% (zero violations served) Compliance by category: Pharma 98.4%, Alcohol 96.2%, Financial 94.8% Signals: /legal, /compliance, Countries, IAB Categories

10Creative A/B Testing Intelligence

AI agent optimizes A/B testing strategy by analyzing publisher domain characteristics — segmenting tests by IAB Category, PageRank tier, and Persona type to generate statistically significant results faster and discover context-specific creative winners.

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Segment A/B Tests by Domain Context
/about IAB Categories Personas OpenPageRank
A/B TESTING — DOMAIN-SEGMENTED ANALYSIS ══════════════════════════════════════════════ TEST: Nike "Air Max" Creative Variants Variant A (Lifestyle): Overall CTR 2.1% Variant B (Product Close-up): Overall CTR 2.3% Winner (overall): Variant B (+9.5%) BUT domain-segmented analysis reveals: On Sports sites (IAB: Sports): Variant A wins 3.4% vs B 2.8% On Review sites (IAB: Shopping): Variant B wins 4.1% vs A 1.8% On News sites (IAB: News): Variant B wins 2.6% vs A 1.9% On Entertainment (IAB: Entertainment): Variant A wins 2.8% vs B 2.1% INSIGHT: Lifestyle creative wins on aspirational contexts, product close-up wins on intent/research contexts Use BOTH variants with context-based routing = +28% overall CTR
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Output: Context-Aware Testing Report

A/B TESTING — CONTEXT-AWARE RESULTS

CONTEXT-SEGMENTED A/B TESTING IMPACT: ══════════════════════════════════════════════ Tests with context-specific winners: 78% (vs single global winner) CTR improvement from context routing: +28% Statistical significance achieved: 2.3x faster with segmentation Creative variants in production: 4,567 (context-routed) Revenue from context-aware testing: +$6.7M/quarter
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