Forward to: Admissions

Enrollment & Recruitment
Workflows

Ten agent workflows for the Admissions team — prospective student intelligence, feeder school analysis, enrollment funnel optimization, recruitment market intelligence, geographic yield modeling, transfer student pipeline tracking, international recruitment monitoring, financial aid competitor benchmarking, campus visit conversion analysis, and early decision trend detection — enabling data-driven enrollment decisions powered by comprehensive domain intelligence.

1Prospective Student Intelligence

AI agent monitors feeder high school and prep school domains to identify enrollment pipeline signals — tracking college counseling page updates, curriculum changes, graduating class sizes, and partnership announcements that indicate future applicant flows.

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Monitor Feeder School Domains
/about /careers /blog /events IAB Categories Countries
FEEDER SCHOOL PIPELINE INTELLIGENCE ════════════════════════════════════════════════════════ MONITORING: 2,847 high school domains across 38 states REFRESH: Quarterly enrichment + weekly change detection TOP FEEDER SIGNALS DETECTED: exeter.edu — Phillips Exeter Academy /about: Class of 2027 size: 1,102 (up 8% YoY) /blog: 3 new posts mentioning our university programs /events: College fair scheduled Mar 15 — our institution listed ACTION: Priority outreach — growing pipeline, high affinity thomasjeffersonhs.org — Thomas Jefferson HS for Sci/Tech /about: New AP course offerings in data science + AI /careers: Hiring 4 new STEM counselors ACTION: Target STEM recruitment materials to this school lakesidehs.edu — Lakeside School /blog: Post about "alternatives to Ivy League" trending /events: Removed our campus visit from event calendar ALERT: Possible affinity decline — schedule counselor call
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Yield Prediction by Feeder School
Enrollment Pipeline
Yield Model Update — Domain intelligence from 2,847 feeder schools shows 12% increase in college-prep content mentioning STEM programs. Schools with new /events pages listing our campus visits correlate with 34% higher yield rates. Recommend increasing recruitment budget for schools showing positive digital signals.
Pipeline up 12% — 847 high-signal feeder schools identified

2Competitor Enrollment Benchmarking

AI agent tracks peer institution admissions pages to benchmark application deadlines, financial aid offerings, new program launches, and recruitment marketing strategies — providing real-time competitive intelligence for enrollment strategy.

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Track Peer Institution Admissions Changes
/pricing /products /about /blog OpenPageRank Domain Ages
PEER INSTITUTION ENROLLMENT INTELLIGENCE ════════════════════════════════════════════════════════ TRACKING: 45 peer and aspirant institutions SIGNIFICANT CHANGES DETECTED: admissions.stanford.edu /pricing: Tuition increased 4.2% for 2026-27 — above sector avg (3.1%) /products: New "Cardinal Scholars" full-ride program announced /blog: 6 posts about test-optional policy extension IMPACT: New scholarship program may attract our top admits apply.mit.edu /about: Application deadline moved 2 weeks earlier /products: New joint BS/MS in AI program launched ALERT: Direct competition for CS/AI applicants enrollment.duke.edu /pricing: Need-blind for internationals announced /blog: "Why Duke" campaign with 14 new student testimonials IMPACT: May draw international applicants from our pool

3International Recruitment Intelligence

AI agent monitors international education agency domains, foreign high school websites, and visa/immigration service portals to identify emerging international student markets, recruitment channel effectiveness, and regulatory changes affecting international enrollment.

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Map International Recruitment Channels
/about /partners /pricing Countries IAB Categories Personas
INTERNATIONAL RECRUITMENT CHANNEL ANALYSIS ════════════════════════════════════════════════════════ MONITORING: 1,240 international education domains across 67 countries EMERGING MARKETS: INDIA — High Growth Signal Education agency domains: 347 (up 23% YoY) New agencies with /partners mentioning US universities: 41 edwise.in — PageRank up from 3.2 to 5.1 idpindia.com — New /products page listing "US Pathway Programs" RECOMMENDATION: Increase India recruitment budget 30% VIETNAM — Emerging Market Education agent domains: 89 (up 45% YoY) vnuhcm.edu.vn — New /partners page listing US exchange programs RECOMMENDATION: Establish 2 new agency partnerships CHINA — Declining Signal Agency activity: Down 18% — regulatory pressure signals chinaeducation.com — /blog posts about "study domestic" trend RECOMMENDATION: Diversify away from China dependency

4Financial Aid Competitive Analysis

AI agent monitors competitor financial aid pages, scholarship databases, and education finance platforms to benchmark aid packages, identify emerging scholarship trends, and optimize financial aid strategy for maximum yield impact.

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Benchmark Financial Aid Offerings
/pricing /products /press OpenPageRank
FINANCIAL AID COMPETITIVE BENCHMARK — 45 PEERS ════════════════════════════════════════════════════════ Institution Tuition Aid % Merit Avg Need-Blind Our University $62,400 52% $28,000 Yes harvard.edu $59,076 55% N/A Yes (intl) yale.edu $64,700 53% N/A Yes (intl) rice.edu $56,874 62% $32,000 Yes vanderbilt.edu $60,348 49% $35,000 Yes KEY CHANGES THIS QUARTER: rice.edu — /pricing: New "Rice Investment" covers full tuition for <$200K emory.edu — /press: Announced $500M endowment for financial aid ALERT: 3 peers increased merit aid averages above our level RECOMMENDATION: Review merit scholarship competitiveness

5Transfer Student Pipeline Tracking

AI agent monitors community college and feeder institution domains to identify transfer pipeline opportunities — tracking articulation agreement pages, transfer center updates, and program alignment signals that indicate potential transfer applicants.

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Monitor Community College Transfer Signals
/products /partners /about /blog IAB Categories
TRANSFER PIPELINE INTELLIGENCE — 340 COMMUNITY COLLEGES ════════════════════════════════════════════════════════ HIGH-POTENTIAL TRANSFER SOURCES: santamonica.edu — Santa Monica College /partners: New articulation agreement with UC system /products: Transfer center expanded — 4 new counselors hired /blog: "4-Year Transfer Guide" published — mentions our institution Transfer volume (est): 120 students/year eligible for our programs deanza.edu — De Anza College /products: New STEM transfer pathway launched /about: Enrollment up 14% — larger pipeline ACTION: Schedule articulation agreement review mdc.edu — Miami Dade College /partners: Removed our institution from transfer partner list /blog: Promoting competing university transfer programs ALERT: Partnership at risk — immediate outreach needed

6Enrollment Marketing Effectiveness

AI agent analyzes competitor enrollment marketing domains, landing pages, and digital campaign infrastructure to benchmark marketing strategies, identify effective messaging, and optimize recruitment marketing spend.

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Analyze Competitor Marketing Infrastructure
/products /blog /events OpenPageRank Personas Web Filtering
ENROLLMENT MARKETING COMPETITIVE ANALYSIS ════════════════════════════════════════════════════════ COMPETITOR DIGITAL MARKETING SIGNALS: experience.northeastern.edu PageRank: 6.8 (up 1.2 in 6 months) New subdomains: experience, visit, apply — dedicated funnels /blog: 28 student story posts this quarter (vs our 8) Personas: Parents, HS Students, Transfer, International LEARNING: Multi-persona landing pages driving higher engagement goterriers.bu.edu New /events: Virtual campus tour platform launched /products: "BU Hub" experiential learning microsite PageRank for admissions subdomain: 5.4 OUR GAPS: Blog post frequency: 8/quarter vs peer avg 22/quarter Dedicated landing pages: 2 vs peer avg 6 Virtual tour: Not detected on our domain RECOMMENDATION: Invest in persona-specific landing pages

7Geographic Market Intelligence

AI agent analyzes domain intelligence geographically to identify underserved recruitment markets, emerging population centers with college-bound students, and regional trends in higher education demand.

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Map Geographic Recruitment Opportunities
/about /careers Countries IAB Categories Domain Ages
GEOGRAPHIC RECRUITMENT OPPORTUNITY MAP ════════════════════════════════════════════════════════ UNDERSERVED HIGH-GROWTH REGIONS: TEXAS — Austin/DFW Metro High school domains monitored: 412 College-prep content growth: +28% YoY Our current market share: 2.1% (below 4.8% national avg) New STEM-focused charter schools: 14 domains detected OPPORTUNITY: High growth, low penetration — add 2 recruiters SOUTHEAST — Atlanta/Charlotte/Raleigh High school domains monitored: 287 Population growth signal: +15% college-age in 5yr forecast Our current market share: 1.8% OPPORTUNITY: Emerging tech corridor — align STEM messaging PACIFIC NW — Portland/Seattle High school domains monitored: 156 Our current market share: 5.2% (above average) STATUS: Strong presence — maintain current investment

8Campus Visit Conversion Optimization

AI agent tracks campus visit program effectiveness by monitoring competitor visit programs, analyzing virtual tour platform adoption, and correlating visit-related domain signals with yield outcomes.

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Benchmark Campus Visit Programs
/events /products /login Personas Web Filtering
CAMPUS VISIT PROGRAM BENCHMARK ════════════════════════════════════════════════════════ Institution Virtual Tour Self-Guided Overnight Dept Visits Our University Basic Yes Yes No pomona.edu VR/360 Yes Yes Yes williams.edu Interactive Yes Yes Yes amherst.edu Basic Yes No Yes COMPETITOR INNOVATIONS DETECTED: visit.pomona.edu — New VR campus tour with 360 classroom views admissions.williams.edu — /events: "Meet Your Major" department visits tours.berkeley.edu — AI chatbot for virtual visit scheduling GAPS: No department-specific visits, no VR/360 option RECOMMENDATION: Launch department visit days + upgrade virtual tour

9Early Decision & Application Trend Detection

AI agent monitors application platform domains, testing service websites, and education news outlets to detect emerging trends in application volume, test-optional policies, and early decision adoption rates across peer institutions.

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Track Application Platform Signals
/press /blog /products OpenPageRank Domain Ages
APPLICATION TREND DETECTION — 2026-27 CYCLE ════════════════════════════════════════════════════════ PLATFORM SIGNALS: commonapp.org /press: Record 7.1M applications submitted (+9% YoY) /blog: New essay prompts for 2026-27 published /products: Coalition App merger completed — single platform collegeboard.org /products: Digital SAT adoption at 98% of test centers /blog: Score-optional guidance updated for institutions PEER POLICY CHANGES: Test-optional extensions: 34 of 45 peers now permanent New ED II programs: 8 peers added Early Decision II Direct admit programs: 12 peers launched direct admit pathways IMPACT ASSESSMENT: ED application volume trending: +14% sector-wide Regular decision: -6% as students commit earlier RECOMMENDATION: Consider ED II program to capture late deciders

10Recruitment CRM & Funnel Analytics

AI agent enriches the enrollment CRM by correlating domain intelligence with applicant behavior — identifying which prospect interactions, school affiliations, and digital touchpoints predict enrollment, enabling precision recruitment resource allocation.

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Enrich Enrollment Funnel with Domain Intelligence
/about /events /partners OpenPageRank IAB Categories Personas
ENROLLMENT FUNNEL ENRICHMENT — DOMAIN INTELLIGENCE LAYER ════════════════════════════════════════════════════════ FUNNEL STAGE ENRICHMENT: Inquiry (42,000 prospects) → School domain enrichment: 89% matched to feeder school data → Geographic clustering: Top 5 metros identified for events → High-signal schools: 1,240 prospects from top-50 feeders Application (12,400 applicants) → School PageRank correlation: PR >5 schools yield 28% higher → International agency domain match: 890 via tracked agencies → Predicted yield for top tier: 34% (vs 22% historical) Admit (5,200 admitted) → Competitor overlap: 67% also admitted to tracked peers → Financial need signal: School domain wealth indicators → At-risk admits: 340 from schools with competing peer affinity Enrolled (2,100 target) → Current trajectory: 2,180 (104% of target) → Domain intelligence accuracy: 91% prediction rate
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Generate Enrollment Intelligence Report

Enrollment Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Feeder schools monitored: 2,847 domains Peer institutions tracked: 45 domains International agencies: 1,240 domains Application cycle signals: Trending above target KEY INSIGHTS Domain intelligence identified 340 at-risk admits from schools with high competing-peer affinity. Targeted intervention converted 78% of flagged prospects (vs 52% without intelligence). Geographic expansion into Texas/Southeast markets shows 23% higher inquiry rates after domain-informed targeting.
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