Forward to: Brand Strategy

Luxury Brand Intelligence
Workflows

Ten agent workflows for the Brand Strategy Team — luxury house monitoring, brand positioning analysis, heritage brand tracking, pricing strategy intelligence, collection launch monitoring, brand collaboration detection, market positioning assessment, luxury consumer insights, brand equity tracking, and competitive luxury landscape analysis — enabling data-driven brand decisions powered by comprehensive domain intelligence.

1Luxury House Domain Monitoring

AI agent monitors luxury fashion house domains to track collection launches, pricing shifts, creative director changes, and strategic pivots — providing real-time competitive intelligence across the luxury landscape.

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Track Luxury House Domain Signals
/products/press/about/careersOpenPageRank
LUXURY HOUSE INTELLIGENCE — 420 BRANDS TRACKED ════════════════════════════════════════════════════════ louisvuitton.com /products: New Capucines collection — 12 SKUs added at $4,200-$8,900 /press: Pharrell Williams menswear SS26 show announced /careers: +28% digital commerce roles SIGNAL: Accelerating D2C digital strategy — monitor pricing gucci.com /products: Bamboo 1947 relaunch — heritage repositioning /press: Sabato De Sarno second full collection received /about: Brand narrative shifting toward quiet luxury SIGNAL: Creative pivot may impact brand positioning hermes.com /investors: Revenue up 21% — sector outperformance /products: Birkin waitlist extended to 3+ years /careers: Expanding artisan workforce by 400 SIGNAL: Supply constraint strategy strengthening — benchmark

2Brand Positioning Analysis

AI agent analyzes brand positioning across luxury house domains by tracking pricing tiers, product categories, marketing language, and target demographics — mapping competitive positioning shifts in real time.

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Map Luxury Brand Positioning
/products/pricing/aboutIAB Categories
BRAND POSITIONING MATRIX ════════════════════════════════════════════════════════ Brand Tier Avg Price Trend Position chanel.com Ultra $6,800 +15% Heritage dior.com Ultra $5,200 +12% Contemporary bottegaveneta.com High $3,400 +22% Quiet Luxury celine.com High $3,100 +18% Minimalist prada.com High $2,800 +8% Intellectual POSITIONING SHIFT DETECTED: Bottega Veneta: Moving upmarket — avg price +22% YoY Quiet luxury trend accelerating across 8 tracked brands RECOMMENDATION: Adjust pricing architecture to match tier

3Creative Director Change Detection

AI agent detects creative director changes by monitoring luxury house leadership pages, press releases, and career postings — providing early warning of brand direction shifts that impact competitive dynamics.

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Detect Leadership & Creative Changes
/leadership/press/careersOpenPageRank
CREATIVE DIRECTOR CHANGE SIGNALS ════════════════════════════════════════════════════════ HIGH-PROBABILITY CHANGES: burberry.com /leadership: Creative director page updated — new photo, bio revised /press: "New chapter" language in latest communications /careers: Design studio restructuring — 12 senior roles open SIGNAL: 85% probability of creative direction shift valentino.com /leadership: Pier Paolo Piccioli page removed /press: Departure confirmed — successor search active SIGNAL: Brand reset imminent — monitor collection direction IMPACT ANALYSIS: Creative changes tracked: 6 this year Average brand impact: 18% revenue shift in 12 months ACTION: Brief design team on competitor repositioning

4Luxury Pricing Intelligence

AI agent tracks pricing changes across luxury brand product pages and e-commerce platforms — detecting price increases, promotional strategies, and pricing tier adjustments across the competitive set.

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Monitor Luxury Pricing Shifts
/products/pricing/pressCountries
LUXURY PRICING INTELLIGENCE — Q1 2026 ════════════════════════════════════════════════════════ chanel.com Classic Flap: $10,800 → $11,500 (+6.5%) Boy Bag: $6,200 → $6,700 (+8.1%) Price increase frequency: 3x per year (accelerating) louisvuitton.com Neverfull MM: $2,030 → $2,170 (+6.9%) Speedy 25: $1,590 → $1,700 (+6.9%) Entry-level maintained below $1,000 — accessibility strategy hermes.com Birkin 25: $10,400 → $10,900 (+4.8%) Kelly 25: $9,850 → $10,300 (+4.6%) SIGNAL: Most conservative increases — scarcity model working

5Brand Collaboration Detection

AI agent detects brand collaborations by monitoring partner pages, press releases, and product launches across luxury and streetwear domains — identifying emerging partnerships before public announcements.

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Detect Brand Collaboration Signals
/partners/press/productsIAB Categories
COLLABORATION INTELLIGENCE ════════════════════════════════════════════════════════ CONFIRMED COLLABORATIONS: nike.com x jacquemus.com /partners: Joint campaign page detected /products: 14 co-branded SKUs — $120-$450 range SIGNAL: Sportswear-luxury crossover expanding EMERGING SIGNALS: adidas.com x miumiu.com /careers: Joint "collaboration manager" role posted /press: Shared event at Milan Fashion Week SIGNAL: 70% probability of upcoming collaboration COLLABORATION LANDSCAPE: Active luxury-streetwear collabs: 34 tracked Revenue impact avg: +12% during collab window RECOMMENDATION: Evaluate partnership opportunities in athleisure

6Heritage Brand Revival Tracking

AI agent monitors dormant and heritage luxury brand domains for reactivation signals — tracking website updates, leadership appointments, and trademark activity that indicate brand revival strategies.

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Track Heritage Brand Revival
/about/press/leadershipDomain Ages
HERITAGE BRAND REVIVAL SIGNALS ════════════════════════════════════════════════════════ schiaparelli.com /about: Complete website redesign — couture positioning /leadership: Daniel Roseberry creative vision expanded /press: Red carpet strategy driving 340% brand awareness increase Domain Age: 8,240 days | PageRank: 5.8 (up from 3.2) SIGNAL: Successful heritage revival — study model courreges.com /products: New RTW line launched — 60s futurism revival /press: Nicolas Di Felice driving Gen Z adoption Domain Age: 7,890 days | PageRank: 4.6 (up from 2.8) SIGNAL: Heritage brand gaining modern relevance

7Luxury Consumer Demographic Intelligence

AI agent analyzes luxury brand domains to map consumer demographics through career postings, marketing language, product assortments, and digital strategy signals — revealing target audience shifts.

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Map Consumer Demographic Shifts
/careers/blog/productsPersonas
LUXURY CONSUMER DEMOGRAPHIC INTELLIGENCE ════════════════════════════════════════════════════════ gucci.com /blog: Content shifting from Gen Z streetwear to Millennial sophistication /careers: -40% social media roles, +60% CRM positions Persona shift: Young hype → Established affluent SIGNAL: Demographic pivot underway — brand repositioning loewe.com /blog: Art and craft narrative dominant — cultural positioning /careers: Hiring museum partnership managers Persona: Cultural creative, high-income, 28-45 SIGNAL: Successful niche positioning driving growth

8Luxury Group Portfolio Intelligence

AI agent monitors luxury conglomerate domains to track portfolio strategy — acquisitions, divestitures, brand restructuring, and cross-brand synergies across LVMH, Kering, Richemont, and independent groups.

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Analyze Luxury Group Portfolios
/investors/press/aboutOpenPageRank
LUXURY GROUP PORTFOLIO INTELLIGENCE ════════════════════════════════════════════════════════ lvmh.com — LVMH Group (75 brands) /investors: Revenue €86.2B — Fashion & Leather +14% /press: Tiffany integration complete — synergies realized /about: New brand incubator division announced SIGNAL: Portfolio expansion into emerging luxury categories kering.com — Kering Group /investors: Revenue pressure from Gucci transition /press: Strategic review of non-core brands /careers: M&A team expanding SIGNAL: Potential brand divestiture — acquisition opportunity

9Luxury Market Regional Intelligence

AI agent tracks luxury brand activity across regional domains and localized websites — monitoring market entry, store openings, pricing differentials, and regional marketing strategies.

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Track Regional Luxury Market Signals
/products/press/aboutCountries
REGIONAL LUXURY MARKET INTELLIGENCE ════════════════════════════════════════════════════════ ASIA-PACIFIC: louisvuitton.cn — China market /products: China-exclusive capsule collection launched /press: 4 new flagship stores — Chengdu, Hangzhou, Shenzhen, Nanjing SIGNAL: Aggressive China expansion continues MIDDLE EAST: cartier.ae — UAE market /products: Ramadan collection — regional customization /press: Dubai Mall flagship expansion — 4,000 sqft added SIGNAL: Middle East luxury spend accelerating +18% YoY REGIONAL SUMMARY: Fastest growing: Middle East (+18%), India (+24%) Declining: China domestic (-3%) — outbound travel recovering

10Luxury Brand Intelligence Dashboard

AI agent synthesizes all luxury brand intelligence into an executive dashboard — providing leadership with real-time visibility into competitive positioning, market trends, and strategic opportunities across the luxury landscape.

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Generate Luxury Intelligence Dashboard
/investors/press/productsOpenPageRankIAB Categories
LUXURY BRAND DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ COMPETITIVE POSITION: Brand rank: #4 in ultra-luxury segment Price positioning: Above peer average Digital engagement: Below top 3 — improve D2C MARKET SIGNALS: Creative changes: 6 houses | Collabs: 34 active Heritage revivals: 3 successful this year REGIONAL: Middle East: +18% | India: +24% | China: -3%
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Generate Luxury Brand Report

Luxury Brand Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Luxury houses tracked: 420 domains Creative director changes: 6 this year Active collaborations: 34 tracked Heritage revivals: 3 successful KEY INSIGHTS Quiet luxury trend dominating positioning shifts — Bottega Veneta leading with +22% price increases. Chanel pricing acceleration at 3x/year. Heritage brands Schiaparelli and Courreges gaining modern relevance. Middle East and India emerging as fastest growth markets. Recommend D2C digital acceleration.
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