Forward to: Resale Strategy

Resale & Circular Fashion
Workflows

Ten agent workflows for the Resale Strategy Team — secondhand market monitoring, authentication technology tracking, rental platform analysis, circular economy intelligence, resale value indexing, peer-to-peer marketplace tracking, brand-owned resale programs, upcycling innovation monitoring, take-back program benchmarking, and circular fashion strategy dashboard — enabling data-driven circular fashion decisions powered by comprehensive domain intelligence.

1Luxury Resale Platform Monitoring

AI agent monitors luxury resale platforms to track pricing trends, inventory volumes, brand demand signals, and authentication processes — providing intelligence on the secondhand luxury market.

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Track Resale Platform Signals
/products/pricing/pressOpenPageRank
LUXURY RESALE INTELLIGENCE — 24 PLATFORMS TRACKED ════════════════════════════════════════════════════════ therealreal.com /products: 4.2M items listed — luxury consignment leader /pricing: Avg luxury handbag resale: 68% of retail /press: Profitability milestone — first EBITDA positive quarter SIGNAL: Resale market maturing — evaluate brand partnership vestiairecollective.com /products: Peer-to-peer model — 5M+ items, 80 countries /press: Kering investment — strategic luxury endorsement /pricing: Authentication fee restructured — seller-friendly SIGNAL: Luxury group backing validates resale channel rebag.com /products: AI-powered "Clair" pricing tool — real-time valuations /pricing: Buy-back guarantee at fixed resale value SIGNAL: Technology-first approach to resale — benchmark model

2Resale Value Index Tracking

AI agent tracks resale values across luxury brands and categories to build a resale value index — identifying which brands and products hold value best and informing pricing and production strategy.

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Monitor Resale Value Trends
/products/pricing/pressOpenPageRank
LUXURY RESALE VALUE INDEX — Q1 2026 ════════════════════════════════════════════════════════ Brand Category Resale % Trend hermes.com Birkin 142% +8% chanel.com Classic Flap 118% +12% rolex.com Submariner 108% -3% louisvuitton.com Neverfull 72% Stable gucci.com Jackie 1961 58% -8% INSIGHT: Scarcity-driven brands hold value above retail High-volume brands see faster depreciation RECOMMENDATION: Scarcity model protects brand equity

3Authentication Technology Tracking

AI agent monitors authentication technology providers to track innovations in blockchain verification, NFC tagging, AI-powered authentication, and digital product passports.

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Track Authentication Innovation
/products/partners/pressOpenPageRank
AUTHENTICATION TECHNOLOGY LANDSCAPE ════════════════════════════════════════════════════════ entrupy.com /products: AI authentication — 99.1% accuracy on handbags /partners: Adopted by 4 major luxury resale platforms SIGNAL: AI authentication becoming industry standard arianee.org /products: Blockchain digital passport platform /partners: LVMH Aura partnership — 30+ brands on chain SIGNAL: Blockchain authentication scaling with luxury groups certilogo.com /products: NFC-enabled authentication tags /press: 1B+ items authenticated — mass adoption

4Fashion Rental Platform Analysis

AI agent monitors fashion rental platforms to track business model evolution, brand participation, consumer adoption rates, and unit economics — informing rental strategy decisions.

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Analyze Rental Platform Dynamics
/products/pricing/pressOpenPageRank
FASHION RENTAL PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ renttherunway.com /products: 800+ designer brands — subscription model /pricing: Plans $89-$235/month — 4 tier structure /press: Profitability challenges — cost restructuring SIGNAL: Rental unit economics remain challenging hurrcollective.com /products: Peer-to-peer rental — UK market leader /press: 60% YoY growth — sustainable model SIGNAL: P2P model more sustainable than inventory-owned

5Brand-Owned Resale Programs

AI agent tracks brand-owned resale and buyback programs across luxury and premium fashion brands — benchmarking program structures, incentive models, and customer adoption rates.

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Benchmark Brand Resale Programs
/products/sustainability/pressOpenPageRank
BRAND-OWNED RESALE PROGRAMS ════════════════════════════════════════════════════════ patagonia.com — Worn Wear /products: Used gear marketplace — built into main site /sustainability: Repair services + resale = 15% of transactions SIGNAL: Industry-leading circular model — study for adoption coach.com — (Re)Loved /products: Restored vintage bags — premium pricing /press: Heritage items selling above original retail SIGNAL: Brand storytelling through circular commerce levis.com — Secondhand /products: Used Levi's marketplace — quality graded /press: 80,000+ items listed SIGNAL: Scale model for premium denim resale

6Upcycling & Deadstock Innovation

AI agent monitors upcycling brands and deadstock platforms to track creative reuse innovations — identifying partnership opportunities and circular material sources.

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Track Upcycling Innovation
/products/about/pressDomain Ages
UPCYCLING & DEADSTOCK INTELLIGENCE ════════════════════════════════════════════════════════ marineserreofficial.com /products: 50% of collection from upcycled materials /press: LVMH Prize winner — crescent moon upcycled fabric SIGNAL: Upcycling becoming luxury design language queenofraw.com /products: B2B deadstock fabric marketplace — $200M inventory /partners: 180+ fashion brand buyers SIGNAL: Deadstock marketplace scaling — source materials here

7Take-Back Program Benchmarking

AI agent benchmarks take-back and recycling programs across fashion brands — tracking collection rates, incentive structures, recycling partnerships, and consumer participation.

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Benchmark Take-Back Programs
/sustainability/products/pressOpenPageRank
TAKE-BACK PROGRAM BENCHMARKING ════════════════════════════════════════════════════════ hm.com — Garment Collection Collection rate: 29,005 tonnes (2025) Incentive: 15% discount voucher per bag Challenge: Only 1% recycled back into clothing zara.com — Pre-Owned Collection + resale integrated platform Incentive: Store credit based on item condition SIGNAL: Integrated approach — collect, repair, resell BEST PRACTICE: Integrate take-back with resale for circular loop Offer meaningful incentives — credit over discount

8Circular Economy Policy Tracking

AI agent monitors regulatory and policy developments affecting circular fashion — tracking extended producer responsibility, digital product passports, and waste reduction mandates.

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Track Circular Economy Regulations
/compliance/press/legalCountries
CIRCULAR FASHION POLICY INTELLIGENCE ════════════════════════════════════════════════════════ ec.europa.eu — EU Regulations EU Strategy for Sustainable Textiles: In effect 2025 Extended Producer Responsibility: Mandatory from 2027 Digital Product Passport: Required from 2027 wrap.org.uk — UK Policy Textiles 2030: Voluntary industry agreement EPR consultation: Expected implementation 2028 IMPACT: Compliance costs estimated at 2-4% of revenue Early adopters gain competitive advantage

9Peer-to-Peer Marketplace Tracking

AI agent monitors peer-to-peer fashion marketplaces to track consumer selling behavior, pricing dynamics, and platform feature evolution — identifying opportunities in the C2C segment.

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Track P2P Marketplace Dynamics
/products/pricing/aboutOpenPageRank
P2P FASHION MARKETPLACE INTELLIGENCE ════════════════════════════════════════════════════════ depop.com /products: 30M+ users — Gen Z dominant (90% under 26) /pricing: Avg item: $22 — vintage and streetwear focus SIGNAL: Youth resale behavior shaping future luxury buyer poshmark.com /products: 80M+ items — broadest fashion marketplace /pricing: 20% commission — social selling model /press: Live selling feature driving 2x conversion vinted.com /products: 75M+ users across 18 European markets /pricing: Zero seller fees — buyer-pays model SIGNAL: Fee-free model disrupting — fastest growing in EU

10Circular Fashion Dashboard

AI agent synthesizes all circular fashion intelligence into a strategy dashboard — providing leadership with resale market trends, regulatory timelines, and circular economy opportunities.

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Generate Circular Fashion Dashboard
/products/sustainability/pressOpenPageRankIAB Categories
CIRCULAR FASHION DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ RESALE MARKET: Global value: $218B (growing 15% CAGR) Our brand resale value: 72% of retail average REGULATORY: EU DPP: Mandatory 2027 — prepare now EPR: 2027 implementation OPPORTUNITIES: Brand-owned resale: High margin, brand control Authentication tech: AI accuracy 99.1%
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Generate Circular Fashion Report

Circular Fashion Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Resale platforms tracked: 24 P2P marketplaces: 8 Authentication tech: 6 providers Regulatory frameworks: 4 jurisdictions KEY INSIGHTS Global resale market at $218B growing 15% CAGR. Luxury items holding value — Hermes Birkin at 142% of retail. Authentication AI reaching 99.1% accuracy. EU Digital Product Passport mandatory from 2027. Brand-owned resale programs (Patagonia, Coach, Levi's) showing strong results. P2P marketplace Vinted disrupting with zero-fee model. Recommend launching brand-owned resale with blockchain authentication and DPP compliance integration.
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