Forward to: Marketing & PR

Influencer & Social Intelligence
Workflows

Ten agent workflows for the Marketing & PR Team — influencer partnership monitoring, social commerce tracking, brand ambassador analysis, campaign intelligence, KOL identification, audience overlap analysis, influencer fraud detection, content performance tracking, crisis communication monitoring, and social sentiment analysis — enabling data-driven marketing decisions powered by comprehensive domain intelligence.

1Fashion Influencer Monitoring

AI agent monitors fashion influencer and content creator domains to track brand partnerships, audience growth, content strategies, and engagement metrics — identifying high-value partnership opportunities.

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Track Fashion Influencer Signals
/blog/partners/aboutOpenPageRankPersonas
FASHION INFLUENCER INTELLIGENCE — 2,400 CREATORS TRACKED ════════════════════════════════════════════════════════ chiaragferragni.com — Chiara Ferragni /blog: Brand partnership frequency: -40% (controversy impact) /partners: Active partnerships down from 28 to 12 PageRank: 6.2 (down from 7.1) SIGNAL: Reputational decline — review partnership status emrata.com — Emily Ratajkowski /blog: Fashion content shifting to intellectual commentary /products: Inamorata brand — D2C success PageRank: 6.8 (stable) SIGNAL: Evolving creator model — evaluate brand alignment aimesong.com — Aimee Song /blog: Interior + fashion crossover content growing /partners: 14 luxury partnerships active — high engagement SIGNAL: Lifestyle expansion increasing brand value

2Brand Ambassador Performance Tracking

AI agent tracks brand ambassador performance across fashion house domains — monitoring campaign visibility, social mentions, media coverage, and impact on brand perception metrics.

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Analyze Ambassador Performance
/press/blog/aboutOpenPageRank
BRAND AMBASSADOR PERFORMANCE ANALYSIS ════════════════════════════════════════════════════════ louisvuitton.com — Ambassador Roster Zendaya: Media value $48M | Relevance: 9.2/10 BTS: Media value $92M | Relevance: 8.8/10 Emma Stone: Media value $31M | Relevance: 8.5/10 dior.com — Ambassador Roster Jenna Ortega: Media value $67M | Relevance: 9.4/10 Blackpink Jisoo: Media value $85M | Relevance: 9.1/10 Robert Pattinson: Media value $22M | Relevance: 7.6/10 KEY INSIGHT: K-pop ambassadors: Highest media value per dollar spent Gen Z actors: Best brand relevance scores

3Competitor Campaign Intelligence

AI agent monitors competitor marketing campaigns across fashion brand domains — tracking campaign themes, launch timing, media spending signals, and creative strategies.

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Track Competitor Campaign Activity
/press/blog/productsIAB Categories
COMPETITOR CAMPAIGN INTELLIGENCE — Q1 2026 ════════════════════════════════════════════════════════ prada.com — "Reality Paradox" Campaign /press: Photography by Willy Vanderperre /blog: AI-generated companion visuals — tech narrative SIGNAL: Intellectual positioning + tech integration loewe.com — "Crafted World" Campaign /press: Jonathan Anderson craft installations /blog: Artisan documentary series — 8 episodes SIGNAL: Long-form storytelling driving brand equity CAMPAIGN TREND: Heritage storytelling: +45% of campaigns Celebrity-led: -12% — shifting to authenticity RECOMMENDATION: Invest in craft narrative + documentary content

4KOL & Regional Influencer Identification

AI agent identifies emerging key opinion leaders across regional fashion markets — monitoring domain creation, audience growth velocity, and brand partnership signals in Asia, Middle East, and emerging markets.

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Identify Emerging KOLs
/blog/aboutDomain AgesCountriesOpenPageRank
EMERGING KOL IDENTIFICATION ════════════════════════════════════════════════════════ CHINA: mrbagsofficial.com — Mr. Bags Domain Age: 3,200 days | PageRank: 5.4 Specialty: Luxury handbags, WeChat commerce pioneer SIGNAL: Highest conversion rate for luxury handbag launches in China MIDDLE EAST: karenwazen.com — Karen Wazen Domain Age: 2,100 days | PageRank: 4.2 (growing fast) Specialty: Luxury fashion + eyewear brand founder SIGNAL: Entrepreneur-influencer model gaining traction in region INDIA: masoomminawala.com — Masoom Minawala Domain Age: 1,800 days | PageRank: 3.9 (rapid growth) Specialty: Luxury fashion, front-row presence SIGNAL: India luxury market inflection — early mover advantage

5Influencer Fraud & Authenticity Detection

AI agent detects influencer fraud by analyzing domain legitimacy signals, audience quality indicators, engagement patterns, and partnership authenticity across fashion creator domains.

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Detect Influencer Fraud Signals
/blog/aboutDomain AgesOpenPageRank
INFLUENCER AUTHENTICITY ANALYSIS ════════════════════════════════════════════════════════ FLAGGED — HIGH FRAUD RISK: luxefashionista247.com Domain Age: 89 days — extremely new PageRank: 0.4 — minimal authority /blog: Generic luxury content — likely AI-generated /about: No verifiable identity or brand history RISK: 95% probability of fake influencer — do not engage VERIFIED — HIGH AUTHENTICITY: manrepeller.com — Leandra Medine Cohen Domain Age: 5,840 days — established presence PageRank: 6.1 — strong authority /blog: Original content, consistent 12-year voice VERIFIED: Authentic creator — recommend partnership

6Fashion PR & Media Intelligence

AI agent monitors fashion media domains to track editorial coverage, review sentiment, and journalist relationships — providing intelligence on media landscape shifts and PR opportunities.

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Monitor Fashion Media Coverage
/blog/press/aboutOpenPageRank
FASHION MEDIA INTELLIGENCE ════════════════════════════════════════════════════════ businessoffashion.com — BoF (Industry authority) /blog: Coverage sentiment for our brand: Positive (7.8/10) /press: "Brands to Watch 2026" list — we are included PageRank: 7.4 — top industry authority wwd.com — WWD /blog: Industry analysis trending toward sustainability focus /press: Print edition reducing — digital-first strategy MEDIA LANDSCAPE SHIFT: Traditional fashion media: -18% influence Creator-led media: +42% influence RECOMMENDATION: Shift PR budget toward creator partnerships

7Crisis Communication Monitoring

AI agent monitors fashion brand domains and media coverage for crisis signals — detecting negative sentiment spikes, controversy triggers, and reputational risk events requiring immediate PR response.

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Detect Crisis Communication Signals
/press/blog/legalOpenPageRank
CRISIS MONITORING — FASHION INDUSTRY ════════════════════════════════════════════════════════ ACTIVE CRISIS: balenciaga.com /press: Controversy response page — updated messaging /legal: New content guidelines policy published Recovery trajectory: 18 months — slow rebuild LESSON: Campaign review process must be multi-layered CRISIS AVERTED: patagonia.com /press: Greenwashing accusation addressed within 4 hours /sustainability: Detailed supply chain data published SIGNAL: Rapid transparent response — best practice model

8Social Platform Feature Tracking

AI agent monitors social media platform domains for new features relevant to fashion marketing — tracking algorithm changes, shopping features, content formats, and advertising tools.

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Track Social Platform Updates
/products/blog/docsOpenPageRank
SOCIAL PLATFORM FEATURE INTELLIGENCE ════════════════════════════════════════════════════════ tiktok.com /products: TikTok Shop affiliate commissions now 15-20% /blog: Fashion category prioritized in algorithm SIGNAL: Fashion brands seeing 3x organic reach vs Instagram instagram.com /blog: Broadcast Channels — 1-to-many messaging for brands /products: Collaborative collections feature launched SIGNAL: Instagram doubling down on creator commerce pinterest.com /products: "Try On" AR feature — 8x higher conversion for fashion SIGNAL: Highest purchase intent of any social platform

9Event & Experiential Marketing Intelligence

AI agent monitors fashion brand event activity — tracking pop-up stores, fashion shows, brand activations, and experiential marketing initiatives across competitor and industry domains.

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Track Event & Experiential Signals
/events/press/blogCountries
EXPERIENTIAL MARKETING INTELLIGENCE ════════════════════════════════════════════════════════ jacquemus.com /events: Le Bambino pop-up — vending machine concept /press: 1.2B social impressions from single activation SIGNAL: Viral-first event design setting new standard tiffany.com /events: "About Love" exhibition — 6 global cities /press: 400K visitors across all locations SIGNAL: Cultural institution positioning through exhibitions

10Influencer & Social Dashboard

AI agent synthesizes all influencer and social intelligence into an executive dashboard — providing marketing leadership with KOL performance, campaign benchmarks, and social strategy recommendations.

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Generate Marketing Intelligence Dashboard
/blog/press/partnersOpenPageRankPersonas
MARKETING DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ INFLUENCER PROGRAM: Active partnerships: 86 creators Total media value: $340M annualized Fraud flags: 3 flagged for review SOCIAL PLATFORMS: TikTok: 3x organic reach — invest more Instagram: Highest conversion Pinterest: Highest purchase intent
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Generate Marketing Report

Influencer & Social Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Influencers tracked: 2,400 creators Active partnerships: 86 creators Brand ambassador media value: $340M Social platforms monitored: 6 KEY INSIGHTS K-pop ambassadors deliver highest media value per dollar. Creator-led media influence growing +42% while traditional fashion media declines. TikTok offering 3x organic reach for fashion content. Influencer fraud flagged 3 accounts for review. Experiential marketing generating 1B+ impressions per activation. Recommend shifting PR budget toward creator partnerships and viral-first event design.
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