Forward to: Consumer Division — Mobile Intelligence

Consumer Mobile
Intelligence Workflows

Ten agent workflows for the Consumer Division — subscriber behavior analysis, churn prediction from digital footprints, mobile plan optimization, personalized offer generation, app ecosystem mapping, roaming partner assessment, youth segment targeting, family plan intelligence, prepaid-to-postpaid conversion signals, and loyalty program benchmarking — using all 20 page types and enrichment data to drive ARPU growth across the Kingdom.

1Subscriber Digital Footprint Analysis

AI agent analyzes the digital behavior patterns of subscriber segments by mapping the domains they visit against the 100M+ domain database, identifying content preferences, app usage patterns, and lifestyle indicators to drive personalized offers.

1
Map Top Subscriber Domains to IAB Categories
IAB Categories Personas Countries /products
SUBSCRIBER FOOTPRINT AGENT — SAUDI CONSUMER SEGMENTS ════════════════════════════════════════════════════════ QUERY: enrich_domains( source="top_10k_visited_domains_sa", fields=["iab_categories", "personas", "countries", "products"] ) RESULTS: 10,000 domains enriched — 98.7% match rate TOP IAB CATEGORIES — SAUDI SUBSCRIBER BASE: Social Media & Messaging: 2,340 (23.4%) — WhatsApp, Snapchat, TikTok, X E-Commerce & Shopping: 1,890 (18.9%) — Noon, Amazon.sa, Temu, Shein Video Streaming: 1,234 (12.3%) — Shahid, Netflix, YouTube Gaming: 987 (9.9%) — Roblox, PUBG Mobile, EA Sports Finance & Banking: 876 (8.8%) — Al Rajhi, SNB, stcpay Government Services: 654 (6.5%) — Absher, Tawakkalna, Nafath Food & Delivery: 543 (5.4%) — Jahez, HungerStation, Careem Travel & Transportation: 432 (4.3%) — Almosafer, Booking, Uber Education: 321 (3.2%) — Madrasti, Coursera, Noon Academy News & Media: 234 (2.3%) — Al Arabiya, Sabq, Argaam
2
Segment Subscribers by Persona Profiles
Agent cross-references domain personas with subscriber demographics to create micro-segments for targeted mobile plan offers.
PERSONA-BASED MICRO-SEGMENTS: ═══════════════════════════════ Segment A: "Digital Youth" (18-25) — 2.3M subscribers Top domains: tiktok.com, snapchat.com, roblox.com, shein.com Personas: Gen-Z, Mobile-First, Social Creator, Gamer Data usage: 45GB/mo avg (78% video) OFFER: Unlimited social + gaming data bundle @ SAR 99/mo Segment B: "Young Professional" (25-35) — 3.1M subscribers Top domains: linkedin.com, noon.com, alrajhibank.com, uber.com Personas: Career-Oriented, E-Shopper, Finance-Aware Data usage: 32GB/mo avg (55% productivity + shopping) OFFER: Business-lite plan with e-commerce cashback @ SAR 149/mo Segment C: "Family Hub" (30-50) — 4.7M subscribers Top domains: shahid.net, jahez.net, madrasti.sa, tawakkalna.sdaia.gov.sa Personas: Family Provider, Education-Focused, Entertainment Seeker Data usage: 65GB/mo avg (family sharing, streaming) OFFER: Family plan with Shahid VIP + edu content @ SAR 249/mo
3
Generate Revenue Impact Signals
Domain Signal
noon.com — /pricing page shows new "Noon Minutes" instant delivery. /partners lists stc as payment partner. /products expanding to groceries. Saudi e-commerce growing 32% YoY. Data-heavy use case for subscriber bundles.
BUNDLE OPPORTUNITY — E-commerce data partnerships
Sector Signal
Saudi Gaming Ecosystem — 478 gaming domains detected with SA audience. IAB "Gaming" category grew 67% in 12 months. Savvy Games Group investment driving ecosystem growth. /careers pages show 234 game developer roles in Riyadh.
EMERGING SEGMENT — Gaming data bundles
4
Deliver Personalization Report

SUBSCRIBER INTELLIGENCE REPORT

FOR: Consumer Division — Marketing & Personalization SCOPE: 10.1M active subscribers across 3 micro-segments ════════════════════════════════════════════════════ KEY FINDINGS: 1. Gaming segment growing 67% YoY — underserved by current plans 2. E-commerce data usage spiking during Ramadan (+89%) 3. Family streaming drives 40% of household data consumption 4. Government app usage (Absher, Tawakkalna) = subscriber stickiness indicator RECOMMENDED ACTIONS: 1. Launch "Gamer Pass" data bundle targeting 2.3M youth segment 2. Partner with Noon for co-branded data + cashback offer 3. Add Shahid VIP to family plan as retention tool 4. Monitor /pricing on competitor apps for plan matching

2Churn Prediction via Digital Signals

AI agent detects early churn signals by monitoring changes in competitor domain activity, new competitor /pricing pages, and shifts in subscriber browsing patterns toward rival telecom providers.

1
Monitor Competitor Plan Pages for Churn Triggers
/pricing /products /press OpenPageRank
CHURN PREDICTION AGENT — COMPETITOR MONITORING ══════════════════════════════════════════════════ MONITORING: Competitor /pricing pages for aggressive offers mobily.com.sa — PageRank: 6.8 /pricing: NEW — "Switch & Save 40%" campaign launched Feb 2026 /products: Unlimited 5G plan at SAR 199 (undercuts stc by SAR 50) /press: "1 million new subscribers in Q4 2025" announcement CHURN RISK: HIGH — Aggressive pricing + 5G positioning zain.com.sa — PageRank: 6.5 /pricing: New family plan with free Disney+ bundle /products: eSIM-first strategy, Apple Watch cellular plans /press: Partnership with Saudi Esports Federation announced CHURN RISK: MEDIUM — Targeting tech-savvy segment virgin.com.sa — PageRank: 5.2 /pricing: SAR 75/mo unlimited social media plan /products: "No contract" positioning gaining traction CHURN RISK: MEDIUM — Targeting price-sensitive youth
2
Identify At-Risk Subscriber Cohorts
AT-RISK COHORT DETECTION: ═══════════════════════════ METHOD: Cross-reference subscribers visiting competitor domains Cohort 1: Visited mobily.com.sa/pricing 3+ times in 30 days Size: 187,000 subscribers | Avg ARPU: SAR 142 Profile: Postpaid, 25-35, price-sensitive Revenue at risk: SAR 26.6M/mo Cohort 2: Downloaded Zain app + visited zain.com.sa/products Size: 94,000 subscribers | Avg ARPU: SAR 198 Profile: Tech-early-adopter, eSIM-interested Revenue at risk: SAR 18.6M/mo Cohort 3: Searching "cheapest Saudi mobile plan" + virgin.com.sa visits Size: 156,000 subscribers | Avg ARPU: SAR 89 Profile: Prepaid, youth, price-first Revenue at risk: SAR 13.9M/mo
3
Deploy Retention Interventions
Company Signal
Mobily "Switch & Save" Campaign — /pricing updated 3 times in 2 weeks. /press mentions 1M new subs. /careers: 45 new retention specialist roles. Aggressive market grab underway. Recommend immediate counter-offer to 187K at-risk subscribers.
URGENT — Counter-offer within 48 hours
Sector Signal
Saudi Telecom Price War — All 4 operators updated /pricing pages in February. Average plan price dropped 12% MoM. /press mentions "price war" across 23 Saudi news domains. CITC /compliance page updated with new MNP guidelines.
MARKET SHIFT — Price competition intensifying

3App Ecosystem & Data Bundle Optimization

AI agent maps the mobile app ecosystem in Saudi Arabia by analyzing app domains, their data consumption profiles, and partnership opportunities to create optimized data bundles that maximize both subscriber satisfaction and ARPU.

1
Map Saudi App Ecosystem via Domain Intelligence
/products /api /partners IAB Categories Countries
APP ECOSYSTEM MAPPING — SAUDI MARKET ═══════════════════════════════════════ QUERY: search_by_category( categories=["Mobile Apps", "SaaS", "Digital Services"], countries=["SA"], has_pages=["/api", "/products"] ) RESULTS: 2,456 app domains serving Saudi market TOP APP CATEGORIES BY DATA CONSUMPTION: Video Streaming: shahid.net, netflix.com, youtube.com — Avg 8.2 GB/mo/user Social Media: snapchat.com, tiktok.com, x.com — Avg 4.7 GB/mo/user Gaming: roblox.com, pubg.com, ea.com — Avg 3.1 GB/mo/user E-Commerce: noon.com, amazon.sa, shein.com — Avg 1.8 GB/mo/user Food Delivery: jahez.net, hungerstation.com — Avg 0.9 GB/mo/user Super Apps: careem.com, stcpay.com.sa — Avg 1.2 GB/mo/user PARTNERSHIP-READY APPS (have /partners page): shahid.net — /partners: Active telco bundling program jahez.net — /partners: Seeking telecom data partnerships noon.com — /partners: Co-branded payment integrations anghami.com — /partners: Carrier billing + bundling ready
2
Design Data-Optimized Bundles
Domain Signal
shahid.net — /products added 4K streaming tier. /pricing increased by 15%. /partners page lists Zain as exclusive bundle partner in Kuwait. Opportunity to secure Saudi exclusivity before Mobily.
PARTNERSHIP WINDOW — Act before competitors
Company Signal
Jahez (Saudi food delivery) — /careers: 67 new tech roles (scaling). /api: New merchant API launched. /investors: IPO filing detected on Tadawul. Growing fast — ideal bundle partner for family plans with food delivery perks.
HIGH GROWTH — Strategic bundle partner

4Roaming Partner Quality Assessment

AI agent evaluates international roaming partners by analyzing their digital presence, network infrastructure pages, customer support quality, and regulatory compliance across key travel destinations for Saudi subscribers.

1
Analyze Top Roaming Destination Operators
/products /support /compliance /security OpenPageRank Domain Ages
ROAMING PARTNER ASSESSMENT — TOP DESTINATIONS ══════════════════════════════════════════════════ DESTINATIONS: Egypt, Turkey, UK, UAE, Bahrain, Malaysia, USA vodafone.com.eg (Egypt) — PageRank: 6.4 | Domain Age: 18 yrs /products: 4G LTE coverage 92% | 5G trial in Cairo /support: Arabic support + WhatsApp channel /compliance: NTRA compliant | Data roaming bilateral /security: Basic security page, no ISO certification mentioned PARTNER SCORE: 78/100 — Strong coverage, good Arabic support turkcell.com.tr (Turkey) — PageRank: 7.1 | Domain Age: 22 yrs /products: 5G-ready infrastructure | Wi-Fi calling available /support: Multi-language including Arabic /compliance: BTK compliant | EU roaming standards /security: ISO 27001 certified PARTNER SCORE: 85/100 — Premium partner, strong infra celcom.com.my (Malaysia) — PageRank: 5.8 | Domain Age: 20 yrs /products: 4G coverage 95% | Islamic fintech integration /support: Malay + English only, no Arabic /compliance: MCMC compliant PARTNER SCORE: 62/100 — Good coverage, needs Arabic support
2
Generate Partner Optimization Signals
Domain Signal
turkcell.com.tr — /partners page updated with new MVNO wholesale program. /products added "Hajj Season" roaming package targeting Saudi pilgrims. /press: Signed agreement with Saudi Tourism Authority. Premium roaming partner opportunity.
PREFERRED PARTNER — Proactive Saudi market approach
Sector Signal
GCC Roaming Market — 6 GCC operators updated /compliance pages with new unified roaming framework. /pricing pages show 23% average rate reduction. Domain intelligence confirms regulatory-driven consolidation across Gulf telecom roaming agreements.
REGULATORY TAILWIND — Lower roaming costs ahead

5Youth Segment Targeting Intelligence

AI agent identifies trending platforms, social networks, and digital services among Saudi youth (18-25) to design Gen-Z-optimized mobile experiences and acquisition campaigns.

1
Discover Trending Youth Platforms
/products /blog /careers IAB Categories Personas OpenPageRank
YOUTH PLATFORM TRACKER — SAUDI GEN-Z ═════════════════════════════════════════ FILTER: Personas=["Gen-Z","Student","Young Adult"], Countries=["SA"] SORT: PageRank growth rate (fastest rising) FASTEST GROWING PLATFORMS AMONG SAUDI YOUTH: trovo.live — Gaming livestream | PageRank: +2.1 in 6mo | SA traffic +340% lemon8-app.com — Lifestyle/beauty | PageRank: +1.8 in 6mo | SA traffic +280% talabat.com — Quick commerce | PageRank: +0.9 in 6mo | SA traffic +156% salla.sa — Saudi e-commerce | PageRank: +1.2 in 6mo | SA traffic +189% mrsool.co — Delivery super-app| PageRank: +0.7 in 6mo | SA traffic +134% DECLINING PLATFORMS (YOUTH SEGMENT): facebook.com — PageRank stable but SA youth engagement -34% twitter.com — Rebrand to X, youth personas shifting to Threads
2
Design Youth-First Acquisition Campaign
YOUTH DIGITAL BEHAVIOR SHIFTS — 12 MONTHS
Q1 2025 TikTok dominant at 89% youth penetration. Gaming = 34% of mobile data for 18-25 segment.
Q2 2025 Saudi Esports Federation /events page shows 12 major tournaments. Gaming data usage +45% QoQ.
Q3 2025 Trovo.live enters Saudi market. /careers: 8 Arabic content moderators hired. /partners: Gaming cafe partnerships.
Q4 2025 Gaming overtakes social media as #1 data category for youth. Average session: 2.3 hours/day.
Q1 2026 Saudi Vision 2030 /press announces gaming sector target of $13.3B by 2030. 67 new gaming studios registered in SA.
3
Youth Campaign Intelligence Report
Sector Signal
Saudi Gaming Economy — 478 gaming domains, 67% growth in 12 months. Savvy Games Group /investors page shows $38B investment commitment. /careers across sector: 890+ roles. This is the youth acquisition channel of the decade.
STRATEGIC PRIORITY — Gaming-first youth strategy
Domain Signal
salla.sa — Saudi e-commerce platform, /products shows 45K+ Saudi micro-merchants. Youth entrepreneurship angle: many sellers are 18-25. /api: Merchant integration API. Bundle opportunity: free data for Salla sellers on stc network.
PARTNERSHIP — Youth entrepreneur data bundle

6Prepaid-to-Postpaid Conversion Signals

AI agent identifies prepaid subscribers most likely to convert to higher-value postpaid plans by analyzing their digital behavior, the types of premium services they access, and income-level indicators from domain intelligence.

1
Score Prepaid Subscribers by Digital Affluence
/pricing /products IAB Categories Personas Web Filtering Categories
PREPAID CONVERSION SCORING — DIGITAL AFFLUENCE INDEX ══════════════════════════════════════════════════════ METHOD: Score prepaid subs by premium domain access patterns AFFLUENCE INDICATORS FROM DOMAIN INTELLIGENCE: Premium E-Commerce: farfetch.com, mrporter.com, ounass.com — Weight: 3x Premium Travel: privatejet.sa, fourseasons.com, aman.com — Weight: 3x Investment Platforms: alrajhi-capital.com, snbcapital.com — Weight: 2x Premium Auto: porsche.com, mercedes-benz.com.sa — Weight: 2x Business Tools: salesforce.com, hubspot.com, zoom.us — Weight: 1.5x CONVERSION-READY PREPAID COHORT: 412,000 prepaid subscribers with "Premium Digital Lifestyle" score > 75 Current avg spend: SAR 67/mo (prepaid top-up) Estimated postpaid potential: SAR 189/mo Revenue uplift potential: SAR 50.3M/mo
2
Trigger Personalized Conversion Offers
Company Signal
Premium Prepaid Cohort — 412K subscribers accessing premium domains on prepaid plans. Average 3.2 premium domains/day. 78% visit /pricing pages on luxury brands. High confidence conversion candidates with tailored postpaid offers including premium content bundles.
HIGH CONFIDENCE — SAR 50.3M/mo revenue opportunity

7Family Plan Intelligence & Household Mapping

AI agent analyzes household digital behavior patterns to optimize family plan offerings, identify multi-line households, and design bundles that address the needs of every family member from children to grandparents.

1
Map Household Content Profiles
/products /pricing Personas IAB Categories Web Filtering Categories
HOUSEHOLD DIGITAL PROFILE — SAUDI FAMILY PATTERNS ════════════════════════════════════════════════════════ ANALYSIS: Multi-line accounts with 3+ lines sharing address TYPICAL SAUDI HOUSEHOLD DIGITAL USAGE: Parent 1 (Father): Business domains, news (argaam.com), banking, government Parent 2 (Mother): Shopping (noon, shein), cooking (fatafeat.com), social media Teen (15-18): Gaming, social media, streaming (shahid, youtube) Child (8-14): Educational apps (madrasti), kids content, Roblox Extended Family: WhatsApp-heavy, religious content, Arabic news FAMILY BUNDLE OPTIMIZATION: Current avg family plan: SAR 299/mo (4 lines, shared 100GB) Optimized plan: SAR 349/mo with: - Parental controls powered by Web Filtering Categories - Kids-safe browsing using domain classification - Shahid VIP family subscription included - Gaming data boost for teen line ARPU uplift: +SAR 50/mo per household = SAR 94M/mo across 1.88M families
2
Parental Controls Intelligence
Sector Signal
Saudi Child Digital Safety — Web Filtering Categories identify 34,000 domains unsuitable for children. CITC /compliance page updated with new child protection regulations. 89% of Saudi parents want carrier-level content filtering. Differentiation opportunity through AI-powered parental controls.
DIFFERENTIATOR — Parental controls as premium feature

8Loyalty Program Competitive Benchmarking

AI agent benchmarks telco loyalty programs across the MENA region by analyzing competitor /products, /partners, and /pricing pages to identify best-in-class loyalty features and partnership gaps.

1
Benchmark Regional Loyalty Programs
/products /partners /pricing /press OpenPageRank
LOYALTY PROGRAM BENCHMARK — MENA TELECOMS ══════════════════════════════════════════════ etisalat.ae (Smiles Program) — PageRank: 7.2 /products: 1,200+ merchant offers | /partners: 45 brand partners Features: Points-to-cash, dining, entertainment, travel SCORE: 89/100 — Best-in-class MENA loyalty du.ae (du Tuesday) — PageRank: 6.1 /products: Weekly deals | /partners: 23 partners Features: Simple weekly offers, limited merchant network SCORE: 62/100 — Basic but effective ooredoo.qa (Nojoom) — PageRank: 5.9 /products: Points system + travel rewards /partners: 34 regional partners including Qatar Airways SCORE: 74/100 — Strong travel integration stc.com.sa (Qitaf) — PageRank: 7.8 /products: Points-based, telecom-focused rewards /partners: 28 partners — GAP: No dining, limited entertainment SCORE: 71/100 — Below Etisalat benchmark
2
Identify Partnership Gaps
Company Signal
Qitaf Loyalty Gaps — Etisalat's Smiles has 45 partners vs Qitaf's 28. Missing categories: dining (0 restaurants), entertainment (1 vs 12), travel (2 vs 8). /partners page analysis shows 17 high-value merchant categories unrepresented. Quick win: add 5 dining partners to match regional benchmark.
IMPROVEMENT NEEDED — 17 merchant categories missing

9Seasonal Demand Forecasting

AI agent predicts seasonal demand spikes by monitoring travel, event, and religious occasion domains to prepare network capacity and design targeted seasonal offers for Ramadan, Hajj, National Day, and summer travel seasons.

1
Track Seasonal Domain Activity Patterns
/events /products /press /blog Countries Domain Ages
SEASONAL DEMAND SIGNALS — ANNUAL CYCLE
Ramadan Food delivery domains (jahez, hungerstation) /products pages add "Iftar specials." Streaming domains traffic +78%. Religious content domains PageRank spike. Data demand +45%.
Hajj Season Travel domains targeting Makkah/Madinah +340%. International SIM domains surge. Roaming partner /pricing pages update with pilgrim packages. Network load in Makkah +300%.
Summer Travel booking domains (almosafer, booking) traffic +89%. European destination domains see Saudi persona surge. International roaming data demand +156%.
National Day Saudi entertainment domains /events pages show 200+ celebrations. E-commerce domains launch patriotic promotions. Social media data usage +67%.
Riyadh Season Entertainment domains (riyadhseason.sa) drive massive data. 14M visitors. Live streaming demand +234%. Gaming tournament domains active.
2
Pre-Position Seasonal Offers
Sector Signal
Ramadan 2026 Preparation — Food delivery domains already updating /products with Ramadan menus (detected 6 weeks early). Streaming platforms /press announce Ramadan content slate. Religious content domains PageRank rising. Pre-launch "Ramadan Data Bundle" with streaming + delivery partners.
EARLY DETECTION — 6 weeks advance signal

10MVNO & Sub-Brand Opportunity Detection

AI agent scans the global MVNO landscape to identify successful sub-brand strategies, underserved market segments, and white-label opportunities that could expand the operator's addressable market without cannibalizing the main brand.

1
Map Global MVNO Success Stories
/pricing /products /about /careers IAB Categories Domain Ages OpenPageRank
MVNO LANDSCAPE ANALYSIS — GLOBAL BENCHMARKS ═════════════════════════════════════════════ QUERY: search_by_category( categories=["Telecom > MVNO", "Telecom > Virtual Operator"], has_pages=["/pricing", "/products"] ) RESULTS: 1,234 MVNO domains globally TOP PERFORMING MVNOs BY GROWTH: mint-mobile.com (USA) — PageRank: 7.3 | Domain Age: 8 yrs /pricing: $15-30/mo range | /about: "Anti-carrier" positioning /careers: 234 roles (+89% YoY) | Growth: +2.1M subs in 2025 giffgaff.com (UK) — PageRank: 6.8 | Domain Age: 14 yrs /pricing: Community-driven plans | /about: "Run by you" model /products: eSIM-first | Growth: +800K subs in 2025 lebara.com (Multi) — PageRank: 5.9 | Domain Age: 18 yrs /pricing: International calling focus | Targets diaspora /products: Available in 9 countries | Relevant: Large expat market in SA SAUDI MVNO OPPORTUNITY GAPS: Expat worker segment: 8M+ workers, underserved by current MVNOs Saudi youth sub-brand: No "digital-first" youth operator exists B2B IoT MVNO: No dedicated IoT connectivity brand
2
Sub-Brand Opportunity Assessment

MVNO / SUB-BRAND OPPORTUNITY REPORT

FOR: Consumer Division — New Ventures SCOPE: 1,234 global MVNOs analyzed, 3 Saudi opportunities identified ════════════════════════════════════════════════════ OPPORTUNITY 1: Expat Worker MVNO Target: 8M+ foreign workers in Saudi Arabia Model: Lebara-style international calling + low-cost data Domain intelligence: 234 remittance/money transfer domains targeting SA expats Estimated revenue: SAR 180M/year OPPORTUNITY 2: Gen-Z Digital Brand Target: 2.3M youth (18-25) seeking "anti-corporate" mobile brand Model: Mint Mobile / giffgaff style, eSIM-first, social-led Domain intelligence: Youth persona domains growing 67% YoY in SA Estimated revenue: SAR 276M/year RECOMMENDED: Launch Expat MVNO first (lower risk, faster ROI)
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