Feefo : Feefo is a cloud-based consumer review and rating management software.
This technology is used by 0.8% of websites in the Reviews category. The most popular industry vertical is Travel, with Travel Type being the top subcategory.
What is Feefo?
Feefo is a verified review platform that only collects feedback from genuine customers. Unlike open review platforms, Feefo ensures authenticity by only sending review invitations to verified purchasers.
Founded in 2010 in the UK, Feefo serves businesses needing trusted, verified reviews that meet advertising standards requirements for genuine testimonials.
Industry Vertical Distribution
Technologies Frequently Used with Feefo
| Technology | Co-usage Rate | Website |
|---|---|---|
| core-js | 59.09% | https://github.com/zloirock/core-js |
| Open Graph | 56.82% | https://ogp.me |
| webpack | 56.06% | https://webpack.js.org/ |
| Module Federation | 55.3% | https://webpack.js.org/concepts/module-federation/ |
| Facebook Pixel | 53.03% | http://facebook.com |
| HSTS | 46.97% | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
| 41.67% | http://facebook.com | |
| HTTP/3 | 34.09% | https://httpwg.org/ |
| Google Tag Manager | 31.06% | http://www.google.com/tagmanager |
| cdnjs | 26.52% | https://cdnjs.com |
Key Features
Verified Reviews
- Invitation-only: No fake reviews
- Authenticity: Purchase verified
- Compliance: Ad standards met
Feedback Types
- Service: Company reviews
- Product: Item-specific
- NPS: Satisfaction scoring
Display
- Badges: Trust signals
- Widgets: Embed reviews
- Google: Seller ratings
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Feefo:
| Technology | AI Score | Website |
|---|---|---|
| Trustpilot | 0.26 | https://business.trustpilot.com |
| FlexSlider | 0.24 | https://woocommerce.com/flexslider/ |
| The Events Calendar | 0.21 | https://theeventscalendar.com |
| Raphael | 0.2 | https://dmitrybaranovskiy.github.io/raphael/ |
| Liveinternet | 0.2 | http://liveinternet.ru/rating/ |
| Smash Balloon Instagram Feed | 0.19 | https://smashballoon.com/instagram-feed |
| hCaptcha | 0.19 | https://www.hcaptcha.com/ |
| Jetpack | 0.18 | https://jetpack.com |
| Mouse Flow | 0.18 | https://mouseflow.com/ |
| TablePress | 0.18 | https://tablepress.org |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Use Cases
Regulated Industries
Financial services and healthcare companies need verified reviews for compliance. Feefo's invitation-only model meets advertising standards.
E-commerce Quality
Retailers wanting only genuine reviews use Feefo. No competitor spam or fake reviews dilute feedback quality.
UK Market
UK-based businesses leverage Feefo's strong regional presence. Well-known trust badge in the British market.
Customer Insights
Companies use feedback for operational improvement. Detailed analytics reveal service and product quality trends.
IAB Tier 2 Subcategory Distribution
Top Websites Using Feefo
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| trafalgar.com | Travel | Travel Locations | 4.69 |
| everythingdinosaur.com | Hobbies & Interests | Model Toys | 4.23 |
| 2020projectmanagement.com | Business and Finance | Smart Home | 4.17 |
| appealshading.com | Home & Garden | Design | 4.15 |
| alanboswell.com | Personal Finance | Financial Planning | 4.14 |
| ewetsuits.com | Sports | Sports Equipment | 4.14 |
| curvykate.com | Sports | Swimming | 3.94 |
| ghhurt.com | Style & Fashion | Women's Fashion | 3.87 |
| skinewgen.com | Sports | Extreme Sports | 3.75 |
| missamara.com | Style & Fashion | Navajo | 3.69 |
Code Examples
Badge Widget
<!-- Feefo Badge -->
<div id="feefo-service-review-floating-widgetId"></div>
<script type="text/javascript" src="https://api.feefo.com/api/javascript/YOUR_MERCHANT_ID"></script>Product Reviews
<!-- Feefo Product Reviews -->
<div id="feefo-product-review-widgetId"
class="feefo-review-widget-product"
data-product-sku="PRODUCT-123">
</div>API Integration
// Send review invitation
fetch('https://api.feefo.com/api/businessservice/sales', {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify({
merchantidentifier: 'YOUR_ID',
email: '[email protected]',
name: 'John Doe',
orderref: 'ORDER-123'
})
});Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Feefo is 15 years. The average OpenRank (measure of backlink strength) is 2.92.
Comparison
vs Trustpilot
- Verification: Feefo stricter
- Open: Trustpilot allows anyone
- Trust: Feefo more controlled
vs Reviews.io
- Approach: Similar verified model
- Market: Both UK-strong
- Features: Comparable sets
Benefits
- 100% verified genuine reviews
- No fake review concerns
- Advertising standards compliant
- Strong UK market presence
Emerging Websites Using Feefo
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| ears.com.au | Personal Finance | Diseases and Conditions | 0.99 |
| insureforcars.com | Automotive | Auto Type | 1.04 |
| quingoconnect.com | Automotive | Insurance | 1.12 |
| teendriverca.com | Automotive | Auto Insurance | 1.47 |
| collettefoundation.org | Travel | Travel Locations | 1.47 |
Technologies Less Frequently Used with Feefo
| Technology | Co-usage Rate | Website |
|---|---|---|
| Snap.svg | 0.76% | http://snapsvg.io |
| Revslider | 0.76% | https://revolution.themepunch.com/ |
| Formidable Form | 0.76% | https://formidableforms.com |
| Slider Revolution | 0.76% | https://www.sliderrevolution.com |
| Drupal | 0.76% | https://drupal.org |
