Okendo Technology Intelligence

What is Okendo?

Okendo is a customer marketing platform focusing on reviews, referrals, surveys, and quizzes. The platform enables Shopify merchants to collect rich customer content and leverage it for marketing and conversion optimization.

Known for its attribute-based reviews that capture specific product details like fit, quality, and more, Okendo helps shoppers make informed decisions through structured feedback.

Key Features

Reviews

• Attributes: Structured feedback
• Photos/Video: Visual content
• Q&A: Customer questions
• Verification: Buyer badges

Referrals

• Programs: Customer acquisition
• Rewards: Flexible incentives
• Tracking: Attribution

Zero-Party Data

• Surveys: Post-purchase
• Quizzes: Product finders
• Profiles: Customer insights

Use Cases

Apparel Sizing

Fashion brands collect fit attributes in reviews. Customers report if items run small, large, or true to size, helping others choose correctly.

Product Discovery

Brands create quiz funnels to match customers with products. Quiz responses build customer profiles for personalized marketing.

Customer Research

Product teams gather feedback through post-purchase surveys. Understand customer needs, preferences, and satisfaction levels.

Shopify Plus Brands

Enterprise merchants use advanced segmentation and integrations. Customer data syncs with Klaviyo, Gorgias, and other tools.

Code Examples

Reviews Widget

<!-- Okendo Reviews Widget -->
<div data-oke-reviews-widget
     data-oke-reviews-product-id="{{ product.id }}">
</div>

Star Rating

<!-- Okendo Star Rating -->
<div data-oke-star-rating
     data-oke-reviews-product-id="{{ product.id }}">
</div>

Quiz Embed

<!-- Okendo Quiz -->
<div data-oke-quiz-container
     data-quiz-id="YOUR_QUIZ_ID">
</div>
<script src="https://d3g5hqndtiniji.cloudfront.net/okendo-quiz.js"></script>

JavaScript API

// Open review form
window.okeWidgetApi.openReviewForm({
    productId: '123456789'
});

Comparison

vs Yotpo

• Attributes: Okendo stronger
• Suite: Yotpo more complete
• Price: Okendo more accessible

vs Judge.me

• Features: Okendo more advanced
• Cost: Judge.me cheaper
• Data: Okendo richer insights

Differentiators

• Attribute-based review collection
• Integrated quizzes and surveys
• Zero-party data focus
• Strong Shopify Plus support