Qualtrics Technology Intelligence

What is Qualtrics?

Qualtrics is an experience management platform for collecting and analyzing feedback. Founded in 2002 by Ryan Smith, Qualtrics provides enterprise survey software for customer, employee, product, and brand research.

Acquired by SAP in 2018 and later spun off, Qualtrics serves 85% of Fortune 100 companies. Features include advanced survey design, statistical analysis, predictive intelligence, and action planning across the experience lifecycle.

Key Features

Survey Design

• Question Types: 100+ question formats
• Logic: Advanced branching and display logic
• Templates: Pre-built survey templates
• Localization: Multi-language support

Analytics

• Dashboards: Real-time reporting
• Stats iQ: Statistical analysis
• Text iQ: Sentiment analysis
• Predict iQ: Predictive modeling

Experience Management

• CustomerXM: Customer experience
• EmployeeXM: Employee engagement
• ProductXM: Product feedback
• BrandXM: Brand tracking

Use Cases

Customer Experience

Companies measure NPS and CSAT across touchpoints. Close the loop on feedback. Predict and prevent churn.

Employee Engagement

HR teams run engagement surveys. Track employee sentiment over time. Identify improvement areas.

Academic Research

Universities conduct research studies. Complex survey logic for experiments. Statistical analysis built-in.

Market Research

Brands conduct consumer research. Concept testing and product validation. Brand tracking studies.

Healthcare

Healthcare providers measure patient satisfaction. CAHPS-compliant surveys. Clinical research studies.

Code Examples

Embedded Survey

<!-- Qualtrics Survey Embed -->
<iframe src="https://survey.qualtrics.com/jfe/form/YOUR_SURVEY_ID"
    height="800" width="100%" frameborder="0">
</iframe>

Website Intercept

<!-- Qualtrics Site Intercept -->
<script type="text/javascript">
(function(){var g=function(e,h,f,g){
this.get=function(a){for(var a=a+"=",c=document.cookie.split(";"),b=0,e=c.length;b<e;b++){for(var d=c[b];" "==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null};
// Full intercept code from Qualtrics
})();
</script>

API Integration

// Get survey responses
const response = await fetch(
    'https://yourdatacenter.qualtrics.com/API/v3/surveys/SURVEY_ID/responses',
    {
        headers: {
            'X-API-TOKEN': 'YOUR_API_TOKEN'
        }
    }
);
const { result } = await response.json();

Comparison

vs SurveyMonkey

• Enterprise: Qualtrics more powerful
• Analytics: Qualtrics superior
• Price: SurveyMonkey more affordable
• Ease: SurveyMonkey simpler

vs Medallia

• Focus: Both enterprise CX
• Research: Qualtrics stronger
• Operational: Medallia more operational

Strengths

• Enterprise-grade platform
• Advanced analytics
• Comprehensive XM suite
• Strong research capabilities

Considerations

• Enterprise pricing
• Complex for simple needs
• Steep learning curve