Sublime Technology Intelligence

What is Sublime?

Sublime is a digital advertising platform that specializes in high-impact, creative ad formats for brand advertisers. The platform provides premium advertising solutions that go beyond standard display ads to deliver memorable, engaging advertising experiences. Sublime focuses on attention-grabbing formats that drive brand awareness and engagement.

The platform offers various innovative ad formats including skin ads (page takeovers), in-read video ads, parallax scrolling ads, and interactive rich media units. These formats are designed to capture user attention while maintaining a positive user experience through non-intrusive, high-quality creative execution.

Sublime serves both publishers and advertisers. Publishers integrate Sublime to monetize their inventory with premium ad placements that command higher CPMs. Advertisers use Sublime to reach audiences with impactful creative that cuts through banner blindness and drives brand metrics.

The platform includes creative production capabilities, helping brands develop custom ad units optimized for each format. Advanced targeting options ensure ads reach relevant audiences. Measurement and analytics provide insights into attention metrics and brand lift.

Detection of Sublime on a website indicates premium ad inventory monetization. Publishers using Sublime typically prioritize user experience while maximizing ad revenue through high-impact, brand-safe advertising formats.

Sublime Advertising Features

Skin Ads: Full page takeover format. Brand immersion experience. High visibility placement. Premium inventory.

In-Read Video: Video within content. User-initiated playback. Viewability optimized. Native integration.

Parallax Ads: Scroll-triggered animation. Depth effect advertising. Engaging interactions. Creative impact.

Rich Media: Interactive ad units. Expandable formats. Engaging experiences. Custom interactions.

Mobile Formats: Mobile-optimized units. Touch interactions. Responsive design. Cross-device delivery.

Creative Services: Ad production support. Format optimization. Creative consultation. Custom development.

Measurement: Attention metrics. Viewability tracking. Brand lift studies. Engagement analytics.

Sublime Use Cases

Brand Awareness Campaigns: High-impact brand messaging. Visual storytelling. Memorable impressions. Brand building.

Product Launches: New product showcase. Feature highlighting. Launch impact. Market introduction.

Premium Publisher Monetization: High-CPM inventory. Premium advertiser access. Revenue maximization. Quality ads.

Video Campaigns: Video distribution. Content marketing. Brand video delivery. Viewability focus.

Seasonal Campaigns: Holiday advertising. Event marketing. Seasonal promotions. Time-sensitive messaging.

Luxury and Fashion: Visual brand showcase. Aesthetic presentation. Premium positioning. Aspirational advertising.

Sublime Integration Examples

Publisher Tag Implementation

<!-- Sublime Ad Container -->
<div id="sublime-ad-container" data-sublime-unit="skin"></div>

<!-- Sublime Script -->
<script>
(function(w, d, s, u) {
    w.SublimeAds = w.SublimeAds || {};
    w.SublimeAds.config = {
        publisherId: 'YOUR_PUBLISHER_ID',
        siteId: 'YOUR_SITE_ID'
    };
    var js = d.createElement(s);
    js.src = u;
    js.async = true;
    d.body.appendChild(js);
})(window, document, 'script', 'https://cdn.sublime.xyz/sdk.js');
</script>

Ad Unit Configuration

// Sublime ad configuration
SublimeAds.defineUnit({
    unitId: 'homepage-skin',
    format: 'skin',
    container: '#sublime-ad-container',
    targeting: {
        section: 'homepage',
        contentType: 'article'
    },
    fallback: {
        enabled: true,
        fallbackUnit: 'standard-banner'
    },
    callbacks: {
        onLoad: function() {
            console.log('Sublime ad loaded');
        },
        onView: function() {
            console.log('Sublime ad viewed');
        },
        onComplete: function() {
            console.log('Ad experience complete');
        }
    }
});

In-Read Video Setup

<!-- In-read video placement within article content -->
<article>
    <p>Article paragraph content...</p>
    <p>More article content...</p>

    <!-- Sublime in-read video placement -->
    <div class="sublime-inread"
         data-format="inread-video"
         data-unit-id="article-video">
    </div>

    <p>Article continues...</p>
</article>

<script>
SublimeAds.defineUnit({
    unitId: 'article-video',
    format: 'inread-video',
    container: '.sublime-inread',
    video: {
        autoplay: 'viewable',
        muted: true,
        controls: true
    }
});
</script>

Responsive Skin Ad

/* Skin ad responsive styling */
.sublime-skin-wrapper {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    z-index: -1;
    pointer-events: none;
}

.sublime-skin-left,
.sublime-skin-right {
    position: absolute;
    top: 0;
    bottom: 0;
    width: calc((100vw - 1200px) / 2);
    pointer-events: auto;
}

.sublime-skin-left {
    left: 0;
}

.sublime-skin-right {
    right: 0;
}

/* Content area */
.main-content {
    max-width: 1200px;
    margin: 0 auto;
    background: white;
    position: relative;
    z-index: 1;
}

Analytics Integration

// Track Sublime ad events
SublimeAds.on('impression', function(data) {
    // Track ad impression
    gtag('event', 'ad_impression', {
        ad_unit: data.unitId,
        ad_format: data.format,
        advertiser: data.advertiser
    });
});

SublimeAds.on('viewable', function(data) {
    // Track viewable impression
    gtag('event', 'ad_viewable', {
        ad_unit: data.unitId,
        viewTime: data.viewTime
    });
});

SublimeAds.on('engagement', function(data) {
    // Track user engagement
    gtag('event', 'ad_engagement', {
        ad_unit: data.unitId,
        engagement_type: data.type,
        engagement_duration: data.duration
    });
});

Why Publishers and Advertisers Choose Sublime

High-Impact Formats: Attention-grabbing creative. Beyond standard banners. Memorable experiences. Brand differentiation.

Premium CPMs: Higher revenue per impression. Premium advertiser demand. Quality inventory pricing. Revenue optimization.

User Experience Focus: Non-intrusive formats. Quality creative standards. Respectful advertising. Positive brand association.

Creative Support: Ad production assistance. Format expertise. Creative optimization. Custom solutions.

Attention Metrics: Beyond viewability. Engagement measurement. Brand impact tracking. Meaningful metrics.

Brand Safety: Premium publisher network. Quality environment. Brand-safe placements. Controlled inventory.

Innovation: New format development. Creative technology. Industry leadership. Evolving capabilities.