Forward to: Strategy Team

Competitor Practice
Monitor Workflows

Ten agent workflows for the Strategy Team — rival firm tracking, practice area expansion monitoring, lateral hire detection, competitive positioning analysis, fee benchmarking, market share intelligence, alliance tracking, service line innovation monitoring, geographic expansion signals, and competitive win/loss analysis — enabling strategic advantage through comprehensive competitive intelligence.

1Rival Firm Domain Monitoring

AI agent monitors competitor professional services firm domains to track practice area changes, new service offerings, leadership moves, and strategic pivots across the competitive landscape.

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Track Competitor Firm Signals
/products/press/about/careersOpenPageRank
COMPETITOR FIRM INTELLIGENCE — 85 FIRMS TRACKED ════════════════════════════════════════════════════════ mckinsey.com /products: New "AI Transformation" practice launched /press: Acquired AI startup for $200M /careers: +180% AI/ML hiring — aggressive build-out THREAT: McKinsey investing heavily in AI consulting practice bcg.com /products: Climate & Sustainability practice expanded to 14 countries /press: Partnership with Google Cloud announced /leadership: New managing director for Asia-Pacific SIGNAL: BCG doubling down on sustainability + tech partnerships deloitte.com /products: Launched managed services for mid-market /press: Revenue hit $65B — 12% growth SIGNAL: Deloitte moving downstream — competitive threat to mid-market

2Lateral Hire & Talent Movement Detection

AI agent monitors competitor careers and leadership pages to detect lateral hiring campaigns, partner departures, team movements, and talent acquisition strategies that signal competitive shifts.

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Detect Talent Movement Signals
/careers/leadership/pressOpenPageRank
LATERAL HIRE INTELLIGENCE ════════════════════════════════════════════════════════ DEPARTURES FROM COMPETITORS: rivalfirm.com /leadership: 3 partners removed from website this month /careers: Healthcare practice positions filled externally OPPORTUNITY: Recruit departing healthcare partners boutiqueconsultancy.com /leadership: Managing Director departed — no replacement listed /press: Key client wins stopped appearing SIGNAL: Leadership vacuum — recruit talent + pursue their clients TALENT MOVEMENT SUMMARY: Partner departures at competitors: 12 this quarter Recruitment opportunities: 8 high-priority candidates Competitor hiring surges: 3 firms building new practices

3Practice Area Expansion Monitoring

AI agent tracks competitor product and service pages to identify new practice areas, capability investments, and market positioning shifts that could impact competitive dynamics.

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Monitor Practice Area Changes
/products/case-studies/blogIAB Categories
PRACTICE AREA EXPANSION TRACKING ════════════════════════════════════════════════════════ competitor-a.com /products: New "GenAI Advisory" service page added /case-studies: 4 new AI case studies published in 30 days /blog: 12 thought leadership pieces on responsible AI THREAT: Competitor building credible AI practice rapidly competitor-b.com /products: ESG practice expanded — carbon accounting service added /products: Supply chain resilience offering launched SIGNAL: Two new offerings overlap with our pipeline NEW PRACTICE LAUNCHES (90 DAYS): AI/GenAI advisory: 4 competitors launched ESG/Sustainability: 3 competitors expanded Cybersecurity consulting: 2 new entrants

4Fee & Pricing Intelligence

AI agent monitors competitor pricing pages, case study disclosures, and market reports to benchmark billing rates, project pricing, and fee structures across the professional services landscape.

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Benchmark Competitor Pricing
/pricing/products/case-studiesOpenPageRank
FEE BENCHMARKING INTELLIGENCE ════════════════════════════════════════════════════════ Firm Partner Rate Sr. Mgr Utilization mckinsey.com $850/hr $450/hr 78% bcg.com $800/hr $425/hr 76% deloitte.com $650/hr $350/hr 82% accenture.com $600/hr $320/hr 85% Our Firm $700/hr $380/hr 74% PRICING TRENDS: Average rate increase: 8-12% YoY across market Value-based pricing adoption: Growing — 3 firms shifted RECOMMENDATION: Increase partner rates 10%, improve utilization

5Alliance & Partnership Tracking

AI agent monitors competitor partnership and integration pages to track strategic alliances, technology partnerships, and ecosystem plays that could alter competitive dynamics.

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Track Competitor Alliances
/partners/press/productsIAB Categories
ALLIANCE & PARTNERSHIP INTELLIGENCE ════════════════════════════════════════════════════════ ey.com /partners: New alliance with Microsoft for AI implementation /press: Joint go-to-market for Copilot deployments THREAT: EY + Microsoft creates powerful enterprise AI offering kpmg.com /partners: ServiceNow partnership expanded to 8 countries /products: Joint managed services offering launched SIGNAL: KPMG deepening technology partnerships accenture.com /partners: 4 new AI startup acquisitions this quarter /press: $3B invested in AI capabilities THREAT: Accenture acquiring vs. partnering — building moat

6Geographic Expansion Detection

AI agent monitors competitor domain portfolios and career postings to detect geographic expansion — new office openings, international market entries, and regional hiring campaigns.

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Detect Geographic Expansion
/careers/about/contactCountries
GEOGRAPHIC EXPANSION INTELLIGENCE ════════════════════════════════════════════════════════ competitor-c.com /about: New office page for Singapore added /careers: 45 positions posted for Southeast Asia /contact: Singapore and Jakarta contact details added SIGNAL: Competitor entering ASEAN market — our territory competitor-d.com /about: Middle East hub launched — Dubai and Riyadh /careers: Arabic language website launched SIGNAL: MENA expansion — evaluate competitive response EXPANSION SUMMARY: New office openings detected: 8 across 5 competitors Markets where we lack presence: 3 competitor moves Markets we should defend: Southeast Asia, Middle East

7Thought Leadership Competitive Analysis

AI agent benchmarks competitor thought leadership output — blog frequency, whitepaper production, conference presence, and media mentions — to assess competitive positioning in key topics.

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Benchmark Thought Leadership
/blog/press/eventsOpenPageRank
THOUGHT LEADERSHIP COMPETITIVE ANALYSIS ════════════════════════════════════════════════════════ Topic: AI/GenAI Advisory (Hot topic) mckinsey.com: 28 articles, 4 reports | PageRank: 8.2 bcg.com: 22 articles, 3 reports | PageRank: 7.9 deloitte.com: 18 articles, 5 reports | PageRank: 8.4 Our Firm: 8 articles, 1 report | PageRank: 6.8 CONTENT GAP: AI content: 70% below top competitor output Sustainability: 40% below average Cybersecurity: On par with market RECOMMENDATION: Triple AI content production in Q2

8Market Share & Revenue Intelligence

AI agent monitors competitor investor relations and press pages to track revenue trends, market share shifts, and financial performance indicators across the professional services landscape.

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Track Market Share Movements
/investors/press/aboutOpenPageRank
MARKET SHARE INTELLIGENCE ════════════════════════════════════════════════════════ Firm Revenue Growth Market Share deloitte.com $65B +12% 18.2% pwc.com $53B +10% 14.8% ey.com $50B +14% 14.0% kpmg.com $38B +8% 10.6% accenture.com $64B +9% 17.9% GROWTH LEADERS: Fastest growing: EY at 14% — technology consulting surge Market consolidation: Top 5 firms gaining share Mid-market squeeze: Boutique firms losing 2% share annually

9Win/Loss Competitive Analysis

AI agent correlates domain intelligence with win/loss data to identify patterns — which competitor capabilities, partnerships, or positioning elements are driving deal outcomes.

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Analyze Win/Loss Patterns
/case-studies/press/productsIAB Categories
WIN/LOSS COMPETITIVE ANALYSIS — Q4 2025 ════════════════════════════════════════════════════════ LOSSES TO COMPETITORS: Lost to McKinsey: 4 deals — AI capability gap cited Lost to Deloitte: 3 deals — Lower pricing + managed services Lost to EY: 2 deals — Technology partnership advantage WINS AGAINST COMPETITORS: Won vs Accenture: 5 deals — Industry expertise valued Won vs Boutiques: 8 deals — Global reach advantage KEY COMPETITIVE GAPS: 1. AI/GenAI capabilities — Primary loss driver 2. Technology partnerships — Needs strengthening 3. Managed services — Emerging competitive requirement

10Competitive Intelligence Dashboard

AI agent synthesizes all competitive intelligence into a strategic dashboard — providing leadership with real-time visibility into competitor movements, market dynamics, and strategic positioning.

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Generate Competitive Dashboard
/products/press/careersOpenPageRankIAB Categories
COMPETITIVE INTELLIGENCE DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ THREAT LEVEL: ELEVATED Competitor new practice launches: 9 this quarter Lateral hire campaigns: 5 firms actively recruiting Geographic expansions: 8 new office openings OPPORTUNITIES: Partner departures at rivals: 12 recruitment targets Competitive displacement targets: 18 accounts Content leadership gaps to exploit: 3 topics
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Generate Competitive Report

Competitive Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Competitor firms tracked: 85 domains New practice launches detected: 9 this quarter Partner movements tracked: 47 across industry Market share analysis: Top 10 firms by revenue KEY INSIGHTS AI/GenAI consulting is the primary competitive battleground. Four competitors launched dedicated AI practices this quarter. Technology partnerships (Microsoft, Google, AWS) are becoming table stakes. Geographic expansion into ASEAN and MENA markets is accelerating. Recommend investing in AI capabilities and strategic tech partnerships immediately.
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