Forward to: Distribution Team

OTA & Booking Platform
Intelligence Workflows

Ten agent workflows for the Distribution Team — OTA market share monitoring, booking platform rate parity tracking, commission structure intelligence, metasearch engine analysis, vacation rental platform monitoring, group booking platform assessment, last-minute deal tracking, loyalty program comparison, mobile booking trend analysis, and distribution channel optimization — enabling data-driven distribution decisions powered by comprehensive domain intelligence.

1OTA Market Share Monitoring

AI agent monitors major OTA domains to track market positioning, pricing strategies, inventory changes, and competitive moves across the online travel agency landscape.

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Track OTA Platform Domain Signals
/pricing/press/investors/partnersOpenPageRank
OTA MARKET INTELLIGENCE — 320 PLATFORMS TRACKED ════════════════════════════════════════════════════════ booking.com /pricing: New "Genius Level 3" loyalty tier launched /press: 28.9M listings globally — +12% YoY /investors: Commission rates holding at 15-18% /partners: New API connectivity program for boutique hotels SIGNAL: Market leader expanding inventory — ensure rate parity expedia.com /pricing: One Key rewards program consolidation complete /press: B2B White Label growing +22% /investors: Revenue per room night declining -3% /careers: +18% product engineering hires SIGNAL: Shifting to B2B focus — evaluate white label partnership trip.com /pricing: Aggressive pricing in Southeast Asia markets /press: International expansion to 35 new markets /about: Rebranding from Ctrip complete SIGNAL: Growing APAC competitor — monitor rate undercutting

2Rate Parity Intelligence

AI agent monitors OTA pricing pages and partner portals to detect rate parity violations, commission structure changes, and pricing anomalies across distribution channels.

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Detect Rate Parity Violations
/pricing/products/partnersCountries
RATE PARITY MONITORING ════════════════════════════════════════════════════════ RATE PARITY VIOLATIONS DETECTED: agoda.com — Southeast Asia /pricing: Our properties listed 8% below direct rate /products: "Secret Deal" program auto-discounting VIOLATION: Unauthorized 8% discount in Thailand market ACTION: Contact partner manager — enforce rate parity clause hotels.com — North America /pricing: Member pricing showing 5% below BAR /partners: New "members only" price tier added VIOLATION: Member-only rate circumventing parity agreement PARITY SCORE SUMMARY: Channels monitored: 42 Parity violations: 7 active Revenue at risk: $2.1M annually

3Commission Structure Tracking

AI agent monitors OTA partner and pricing pages to track commission rate changes, fee structures, and promotional program costs across distribution partners.

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Monitor Commission Changes
/pricing/partners/investorsOpenPageRank
COMMISSION STRUCTURE INTELLIGENCE ════════════════════════════════════════════════════════ Platform Base Preferred Visibility booking.com 15% 18% 25% expedia.com 15% 20% 26% hotels.com 15% 18% 22% agoda.com 12% 17% 22% trip.com 10% 15% 20% CHANGES DETECTED: Booking.com: Preferred Partner fee increased 1% (Q1 2026) Expedia: New "accelerator" program adds 4% for top placement Trip.com: Reduced base commission 2% for direct API partners

4Metasearch Engine Analysis

AI agent monitors metasearch platform domains to track CPC trends, click-through patterns, and competitive bidding dynamics across Google Hotels, Trivago, and Kayak.

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Analyze Metasearch Competitive Landscape
/products/pricing/blogIAB Categories
METASEARCH INTELLIGENCE ════════════════════════════════════════════════════════ trivago.com /products: New "sponsored placements" for hotel groups /pricing: CPC increased +14% in EU markets /blog: Traveler behavior shifting to mobile-first SIGNAL: Rising acquisition costs — optimize bid strategy kayak.com /products: AI-powered price prediction tool updated /press: Integration with OpenAI ChatGPT plugins SIGNAL: New AI channel opportunity — ensure listing accuracy google.com/travel /products: Free booking links expanded to 200 countries /about: Hotel prices now in Google Maps prominently SIGNAL: Free booking links ROI increasing — prioritize feed

5Vacation Rental Platform Monitoring

AI agent monitors vacation rental and alternative accommodation platforms to track inventory growth, pricing models, regulatory responses, and competitive encroachment on traditional hotel markets.

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Track Vacation Rental Platform Evolution
/investors/press/productsOpenPageRank
VACATION RENTAL PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ airbnb.com /investors: 7.7M active listings — +16% YoY /press: "Hotel-like" category with professional hosts expanding /products: Guest Favorites badge for quality assurance SIGNAL: Airbnb encroaching on hotel segment — professionalizing vrbo.com /press: Focusing on family travel niche /products: New property management tools for hosts SIGNAL: VRBO pivoting to family segment — less direct competition marriottbonvoy.com/homes-and-villas /products: 100K+ premium homes listed SIGNAL: Hotel brands entering VR space — hybrid model emerging

6Group Booking Platform Assessment

AI agent monitors group and event booking platforms to track MICE market recovery, group pricing trends, and B2B distribution channel developments.

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Monitor Group Booking Channels
/products/pricing/case-studiesIAB Categories
GROUP BOOKING PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ cvent.com /products: AI venue matching engine launched /pricing: Enterprise tier pricing increased 8% /case-studies: Average group size +15% vs 2024 SIGNAL: MICE market recovery accelerating groupize.com /products: Self-service group booking for small meetings /press: Series B funding — $18M raised SIGNAL: Emerging platform — evaluate API integration meetingbroker.com /products: RFP automation reducing response time 60% SIGNAL: RFP process being disrupted — adapt response workflow

7Last-Minute Deal Platform Tracking

AI agent monitors flash sale and last-minute booking platforms to track discount patterns, inventory dumping, and demand signals across the distressed inventory market.

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Track Last-Minute Deal Landscape
/products/pricing/pressOpenPageRank
LAST-MINUTE DEAL INTELLIGENCE ════════════════════════════════════════════════════════ hoteltonight.com /products: "Daily Drop" inventory from 4-star properties up +28% /pricing: Average discount depth: 35% off BAR SIGNAL: Luxury properties dumping inventory — oversupply risk secretescapes.com /products: Expanding to US market — flash sales weekly /press: 60M members globally — +20% YoY SIGNAL: Growing flash sale channel — manage brand perception DISTRESSED INVENTORY INSIGHTS: Markets with excess: Miami, Dubai, Barcelona Markets undersupplied: Tokyo, Seoul, Mexico City ACTION: Increase rates in undersupplied markets +5-8%

8Loyalty Program Comparison

AI agent monitors travel loyalty program pages across OTAs and hotel chains to track point valuations, tier benefits, and competitive loyalty offerings that influence booking behavior.

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Compare Loyalty Program Evolution
/products/pricing/press/blog
LOYALTY PROGRAM INTELLIGENCE ════════════════════════════════════════════════════════ Program Members Point Value Trend marriottbonvoy.com 196M $0.008 -5% hiltonhonors.com 173M $0.006 flat ihg.com/one-rewards 120M $0.007 +3% Expedia One Key 168M $0.007 NEW Booking.com Genius Auto tier-based +12% KEY CHANGES: Marriott: Dynamic pricing on awards reducing value IHG: Milestone Rewards added — loyalty stickiness increasing Expedia: One Key consolidation confusing consumers

9Mobile Booking Trend Analysis

AI agent monitors OTA and travel platform mobile apps and product pages to track mobile booking adoption, app feature launches, and mobile-first distribution shifts.

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Analyze Mobile Booking Shifts
/products/blog/pressIAB Categories
MOBILE BOOKING INTELLIGENCE ════════════════════════════════════════════════════════ booking.com /products: AI trip planner in app — conversational booking /blog: Mobile bookings now 72% of total (up from 65%) SIGNAL: Mobile-first booking is dominant — optimize mobile UX hopper.com /products: Price freeze feature — 40M downloads /press: Fintech model disrupting traditional OTA SIGNAL: Fintech approach gaining traction with Gen Z airbnb.com /products: "Rooms" category — simplified mobile experience /blog: Same-day booking up +34% on mobile SIGNAL: Last-minute mobile bookings accelerating

10Distribution Channel Optimization Dashboard

AI agent synthesizes all distribution intelligence into an executive dashboard — providing leadership with real-time visibility into channel performance, parity compliance, and commission optimization across the distribution portfolio.

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Generate Distribution Intelligence Dashboard
/investors/pricing/partnersOpenPageRankIAB Categories
DISTRIBUTION DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ CHANNEL PERFORMANCE: Direct bookings: 38% (+4% YoY) OTA bookings: 45% (-2% YoY) Metasearch: 12% (+3% YoY) Wholesale: 5% (-5% YoY) RATE PARITY: Compliant channels: 35/42 Active violations: 7 | Revenue at risk: $2.1M COMMISSION BURDEN: Average blended rate: 16.2% (target 14%) Savings opportunity: $4.8M through channel shift
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Generate Distribution Report

Distribution Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── OTA platforms tracked: 320 domains Rate parity checks: 42 channels monitored Commission structures: 15 major platforms analyzed Metasearch engines: 8 platforms tracked KEY INSIGHTS Direct booking share growing steadily at 38%. Seven active rate parity violations costing estimated $2.1M annually. Mobile booking now 72% of OTA volume. Commission inflation averaging 1-2% across major platforms. Recommend accelerating direct booking investment and renegotiating preferred partner terms with Booking.com.
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