Forward to: DMO Team

Destination Marketing
Analytics Workflows

Ten agent workflows for the DMO Team — tourism board campaign monitoring, destination competitiveness analysis, visitor sentiment tracking, event impact assessment, destination brand monitoring, emerging destination identification, cultural tourism intelligence, digital marketing benchmark analysis, sustainable destination tracking, and destination strategy dashboard — enabling data-driven destination marketing powered by comprehensive domain intelligence.

1Tourism Board Campaign Monitoring

AI agent monitors national and regional tourism board domains to track marketing campaigns, visitor targets, and promotional strategies across competing destinations.

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Track Tourism Board Activities
/press/about/blog/eventsCountries
TOURISM BOARD INTELLIGENCE — 145 DMOs TRACKED ════════════════════════════════════════════════════════ visitjapan.travel /press: 40M visitor target for 2026 — on track with 38M pace /blog: "Japan Explorer" digital campaign — $120M budget /events: 14 international roadshows planned Q2 SIGNAL: Massive marketing spend — Japan dominating APAC interest visitsaudi.com /press: 150M visitors by 2030 Vision target /about: $1B+ destination marketing budget /blog: Entertainment mega-events driving first-time visitors SIGNAL: Saudi Arabia aggressive marketing — emerging competitor spain.info /press: Overtourism management — visitor caps in Barcelona /blog: "Slow travel" campaign promoting rural Spain SIGNAL: Spain pivoting from volume to value — premium opportunity

2Destination Competitiveness Analysis

AI agent aggregates domain intelligence across destination ecosystems — hotels, airlines, attractions, infrastructure — to score destination competitiveness and identify emerging trends.

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Score Destination Competitiveness
/about/investors/pressOpenPageRankCountries
DESTINATION COMPETITIVENESS INDEX ════════════════════════════════════════════════════════ Destination Hotels Flights Attractions Digital Score Dubai 9.2 9.5 9.0 9.4 9.3 Singapore 8.8 9.0 8.5 9.2 8.9 Lisbon 8.2 7.8 8.4 8.5 8.2 Mexico City 7.5 8.2 8.8 7.0 7.9 Cape Town 7.8 6.5 9.0 7.2 7.6 RISING DESTINATIONS: Riyadh: +2.1 points (infrastructure investment) Tirana: +1.8 points (new airport + hotel supply) Medellin: +1.5 points (digital nomad infrastructure)

3Visitor Sentiment Tracking

AI agent monitors travel review platforms, blog content, and social media domains to track visitor sentiment, satisfaction trends, and reputation signals for key destinations.

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Analyze Destination Sentiment
/blog/press/aboutIAB Categories
DESTINATION SENTIMENT INTELLIGENCE ════════════════════════════════════════════════════════ tripadvisor.com /blog: "Travelers' Choice 2026" — Bali #1, London #2, Tokyo #3 /press: AI review summarization launching globally SIGNAL: AI review summaries amplifying sentiment signals lonelyplanet.com /blog: "Best in Travel 2026" — Genoa, Mongolia, Benin featured /about: AI trip planner driving 3x engagement SIGNAL: Editorial picks driving demand spikes — prepare inventory SENTIMENT TRENDS: Improving: Japan (+18%), Portugal (+12%), Rwanda (+15%) Declining: Bali (-8% overtourism), Paris (-5% safety), Iceland (-6% cost) ACTION: Adjust destination portfolios to match sentiment shifts

4Event Impact Assessment

AI agent monitors major event and convention domains to forecast tourism demand spikes, hotel compression, and infrastructure impacts around mega-events.

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Forecast Event Tourism Impact
/events/press/aboutCountries
MEGA-EVENT IMPACT INTELLIGENCE ════════════════════════════════════════════════════════ fifa.com /events: FIFA World Cup 2026 — US/Mexico/Canada /press: 5.5M ticket allocation — largest ever Impact: $5B+ tourism revenue across 16 host cities SIGNAL: Massive demand surge Jun-Jul 2026 — book inventory NOW expo2025.or.jp /events: Osaka Expo — April-October 2025 carryover effects /press: 28M visitors expected — Japan tourism multiplier SIGNAL: Extended tourism boost in Kansai region through 2026 olympics.com /events: LA 2028 preparation — early bookings opening /press: Test events 2026-2027 driving preliminary demand SIGNAL: LA hotel rates already 40% above baseline for 2028

5Destination Brand Monitoring

AI agent monitors destination brand presence across travel media, review sites, and social platforms to track brand health, perception shifts, and marketing effectiveness.

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Monitor Destination Brand Health
/blog/press/aboutOpenPageRank
DESTINATION BRAND INTELLIGENCE ════════════════════════════════════════════════════════ cntraveler.com /blog: "Gold List 2026" — featuring 8 emerging destinations Domain PageRank: 7.8 — high editorial authority SIGNAL: Conde Nast picks drive 25% booking lift — align inventory timeout.com /blog: "Best Cities 2026" — Cape Town #1, Bangkok #2 /about: 333 cities covered globally SIGNAL: Urban destination ranking shifting — update city packages BRAND HEALTH SCORES: Strongest brands: Japan (9.4), Italy (9.1), New Zealand (8.9) Improving fast: Saudi Arabia (+35%), Albania (+28%) Brand at risk: Maldives (rising sea levels narrative)

6Emerging Destination Identification

AI agent identifies emerging destinations by tracking new hotel development, airline route launches, DMO formation, and increasing domain activity in under-touristed regions.

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Detect Emerging Destination Signals
/press/about/productsDomain AgesCountries
EMERGING DESTINATION DETECTION ════════════════════════════════════════════════════════ HIGH-POTENTIAL EMERGING DESTINATIONS: visituzbekistan.uz — Uzbekistan Domain Age: 1,200 days | PageRank: Rising 3.2 → 4.8 /press: Visa-free for 90+ countries /about: $2B tourism infrastructure investment New hotel domains detected: +45 in 12 months SIGNAL: Central Asia breakout — early mover advantage visitrwanda.com — Rwanda /press: New Kigali convention center opened /about: Premium ecotourism positioning Airline connectivity: RwandAir expanding to 12 new cities SIGNAL: Rwanda positioning as premium Africa gateway visitalbania.com — Albania /press: Riviera development — 8 new luxury resorts New hospitality domains: +120 in 18 months SIGNAL: Albanian Riviera as Mediterranean alternative

7Cultural Tourism Intelligence

AI agent monitors cultural institution, heritage site, and arts organization domains to track cultural tourism opportunities, exhibition schedules, and heritage preservation trends.

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Track Cultural Tourism Opportunities
/events/press/aboutIAB Categories
CULTURAL TOURISM INTELLIGENCE ════════════════════════════════════════════════════════ louvre.fr /events: Major Vermeer retrospective — Q3 2026 /press: 8.9M visitors in 2025 — record year SIGNAL: Blockbuster exhibition — Paris demand spike Q3 2026 guggenheim-bilbao.eus /events: AI + Art exhibition — first of its kind /press: Bilbao tourism up +22% since museum expansion SIGNAL: Cultural infrastructure driving city-level tourism growth whc.unesco.org /press: 12 new World Heritage Sites designated 2025 /about: 1,199 total sites across 168 countries SIGNAL: New UNESCO sites create instant tourism demand — build packages

8Digital Marketing Benchmark Analysis

AI agent monitors DMO and travel brand digital marketing pages to benchmark content strategies, social media presence, and digital innovation across competing destinations.

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Benchmark Digital Marketing Performance
/blog/about/productsOpenPageRank
DIGITAL MARKETING BENCHMARK ════════════════════════════════════════════════════════ DMO PageRank Content Social AI visitdubai.com 7.2 9.1 9.4 8.5 visitjapan.travel 6.8 8.8 8.7 6.2 australia.com 7.5 8.5 8.2 7.8 visitsweden.com 5.8 7.2 7.0 8.0 gotürkiye.com 6.5 8.0 8.5 5.5 AI INNOVATION LEADERS: Dubai: AI concierge chatbot — 2M interactions/month Australia: AI-powered trip planner with real-time pricing Sweden: AI art installation promoting destination

9Sustainable Destination Tracking

AI agent monitors destination sustainability initiatives, overtourism management, and eco-certification programs to track responsible tourism trends.

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Track Sustainable Destination Initiatives
/sustainability/press/blogIAB Categories
SUSTAINABLE DESTINATION INTELLIGENCE ════════════════════════════════════════════════════════ visitdenmark.com /sustainability: Carbon-neutral tourism by 2030 commitment /blog: "Green Key" certified hotels — 85% of inventory SIGNAL: Denmark leading sustainable tourism — premium positioning barcelona.cat /press: Tourist tax doubled — EUR 4/night /sustainability: Cruise ship limitations — 3 per day maximum SIGNAL: Overtourism regulation spreading — adapt pricing models visiticeland.com /sustainability: "Inspired by Iceland" responsible travel pledge /press: Tourist caps at fragile natural sites SIGNAL: Iceland managing capacity — limited inventory premium

10Destination Strategy Dashboard

AI agent synthesizes all destination intelligence into a strategic dashboard for marketing leadership.

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Generate Destination Strategy Dashboard
/press/about/eventsOpenPageRankCountries
DESTINATION DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ DMO LANDSCAPE: Tourism boards tracked: 145 DMOs Emerging destinations: 8 identified Mega-events upcoming: 3 in next 12 months MARKET SHIFTS: Asia-Pacific: Strongest growth — Japan, Vietnam, India Middle East: Saudi Arabia + UAE investment driving demand Europe: Overtourism regulations spreading
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Generate Destination Report

Destination Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── DMOs tracked: 145 destination marketing organizations Events monitored: 340+ mega-events globally Cultural institutions: 800+ domains analyzed Sustainability programs: 95 destinations tracked KEY INSIGHTS Japan and Saudi Arabia dominating destination marketing spend. FIFA World Cup 2026 creating massive demand across 16 US cities. Overtourism regulations spreading in European destinations. Emerging destinations in Central Asia and East Africa showing strongest infrastructure investment signals. Recommend portfolio diversification toward emerging destinations with premium positioning.
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