Forward to: Experiences Team

Tour Operator & Experience
Workflows

Ten agent workflows for the Experiences Team — tour operator monitoring, experience platform tracking, adventure travel intelligence, food tourism analysis, wellness travel trends, multi-day tour operator assessment, local guide platform monitoring, experiential travel innovation, tour packaging optimization, and experience strategy dashboard — enabling data-driven experiential travel decisions powered by domain intelligence.

1Tour Operator Market Monitoring

AI agent monitors major tour operator domains to track product launches, pricing shifts, destination expansion, and competitive positioning across the organized travel market.

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Track Tour Operator Signals
/products/pricing/pressOpenPageRank
TOUR OPERATOR INTELLIGENCE — 240 OPERATORS TRACKED ════════════════════════════════════════════════════════ gadventures.com /products: 850+ tours — 18% new itineraries for 2026 /pricing: Average tour price +12% vs 2025 /press: "Local Living" category growing +35% SIGNAL: Immersive local experiences driving premium pricing intrepidtravel.com /products: Carbon-neutral operations — all tours offset /press: B Corp certified — sustainability leader SIGNAL: Sustainability certification driving booking conversion +22% contiki.com /products: Social travel platform for 18-35 age group /pricing: "Trip Deposit" from $99 — lowest barrier to entry SIGNAL: Gen Z tour operators using fintech for conversion

2Experience Platform Intelligence

AI agent monitors experience booking platforms to track activities, tours, and attraction distribution channels for in-destination experiences.

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Monitor Experience Booking Platforms
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EXPERIENCE PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ getyourguide.com /investors: $2B+ valuation — largest experiences platform /products: 100K+ activities in 170 countries /press: AI-powered personalized recommendations launched SIGNAL: GetYourGuide dominating — ensure inventory listed viator.com /products: Tripadvisor integration — 300K+ experiences /press: "Viator Accelerate" paid promotion for operators SIGNAL: Pay-to-play model emerging — budget for promotion klook.com /products: Asia-Pacific leader — rail + attractions + tours /press: Expanding to Europe and US markets SIGNAL: Klook internationalization — new distribution channel for EU/US

3Adventure Travel Tracking

AI agent monitors adventure travel operators and outdoor experience companies to track growth trends, safety standards, and new adventure product categories.

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Track Adventure Travel Growth
/products/press/aboutIAB Categories
ADVENTURE TRAVEL INTELLIGENCE ════════════════════════════════════════════════════════ worldexpeditions.com /products: Trekking + cycling — 200 trips across 70 countries /press: Active travel growing +28% annually SIGNAL: Active travel outperforming traditional touring muchadventure.com /products: "Soft adventure" category — accessible adventures /about: Targeting 45+ demographic — largest spending segment SIGNAL: Soft adventure for older travelers — high-margin segment explore.co.uk /products: Small group adventures — max 16 travelers /press: Solo traveler bookings up +40% YoY SIGNAL: Solo adventure travel — fastest growing segment

4Food & Culinary Tourism

AI agent monitors food tourism operators and culinary experience platforms to track gastronomic travel trends and food-focused experience innovation.

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Track Food Tourism Trends
/products/blog/pressIAB Categories
FOOD TOURISM INTELLIGENCE ════════════════════════════════════════════════════════ eatwith.com /products: Home dining experiences — 130 cities /press: Post-pandemic recovery — +65% bookings vs 2024 SIGNAL: Authentic dining experiences — premium pricing opportunity devoureurope.com /products: Food tours in 15 European cities /blog: "Food tourism" searches up +48% globally SIGNAL: Culinary tourism driving destination selection airbnb.com/experiences /products: Cooking classes are #1 booked experience globally /press: Chef-led experiences growing +55% YoY SIGNAL: Culinary experiences highest demand category

5Wellness Travel Intelligence

AI agent monitors wellness resort, retreat center, and health tourism domains to track the growing wellness travel market.

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Monitor Wellness Travel Market
/products/pricing/pressOpenPageRank
WELLNESS TRAVEL INTELLIGENCE ════════════════════════════════════════════════════════ bfrha.com — Global Wellness Institute /press: Wellness tourism market: $1.2T by 2027 SIGNAL: Wellness travel is fastest growing tourism segment globally sha-wellness-clinic.com /products: Medical wellness — 7-day programs from $8,000 /press: SHA Mexico opening — international expansion SIGNAL: Medical wellness commanding ultra-premium pricing retreatguru.com /products: 5,000+ retreat listings — yoga, meditation, detox /about: Platform bookings up +38% YoY SIGNAL: Retreat marketplace growing — new distribution channel

6Multi-Day Tour Assessment

AI agent monitors multi-day and escorted tour operators to track itinerary innovation, pricing trends, and group travel market dynamics.

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Assess Multi-Day Tour Market
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MULTI-DAY TOUR MARKET INTELLIGENCE ════════════════════════════════════════════════════════ trafalgar.com /products: "Be My Guest" local experiences in every tour /pricing: Average tour: $285/day — +10% vs 2025 SIGNAL: Premium inclusions driving higher per-day revenue exodus.co.uk /products: Self-guided walking tours — fastest growing category /press: Flexible departures replacing fixed group dates SIGNAL: Self-guided + flexible tours winning market share scenic.com.au /products: Ultra-luxury river + ocean cruising tours /investors: 2 new ultra-luxury ships — $400M investment SIGNAL: Ultra-luxury touring segment growing fastest

7Local Guide Platform Monitoring

AI agent monitors local guide and freelance tour guide platforms to track the gig economy evolution in tourism and local experience delivery.

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Track Local Guide Platforms
/products/about/pressDomain Ages
LOCAL GUIDE PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ withlocals.com /products: Private tours with vetted locals — 80 cities /about: 4,000+ local guides — quality controlled SIGNAL: Private local tours commanding 3x group tour pricing toursbylocals.com /products: 4,500+ guides in 180 countries /press: Cruise port excursion partnerships growing SIGNAL: Local guides replacing ship excursions — disintermediation guruwalk.com /products: Free walking tours — tip-based model — 2,500 cities /about: 30M+ travelers have used platform SIGNAL: Free tour model pressuring paid walking tours

8Experiential Travel Innovation

AI agent monitors emerging experiential travel concepts including immersive experiences, virtual tourism, and transformative travel programs.

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Track Experiential Innovation
/products/press/blogIAB Categories
EXPERIENTIAL TRAVEL INNOVATION ════════════════════════════════════════════════════════ blacktomato.com /products: "Get Lost" — GPS coordinates only, no itinerary /press: Surprise travel bookings up +80% YoY SIGNAL: Mystery travel experiences gaining premium market traction atlasob scura.com /products: "Experiences" — unique, off-the-beaten-path activities /press: 200+ immersive experiences in 40 countries SIGNAL: Curiosity-driven experiences attracting higher-value travelers pack-up-go.com /products: Surprise destination trips — from $400 /about: Algorithm matches travelers to destinations SIGNAL: Algorithm-driven travel planning resonating with millennials

9Tour Packaging Optimization

AI agent monitors dynamic packaging platforms and tour bundling tools to track packaging innovation, pricing optimization, and distribution efficiency.

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Optimize Tour Packaging
/products/pricing/case-studiesIAB Categories
TOUR PACKAGING OPTIMIZATION ════════════════════════════════════════════════════════ tourradar.com /products: AI-powered multi-tour comparison — 50K+ tours /pricing: Commission model — 15-20% for operators SIGNAL: Meta-search for tours emerging — optimize listings nezasa.com /products: Dynamic packaging engine for multi-day tours /case-studies: 40% faster itinerary creation for operators SIGNAL: AI packaging tools enabling mass customization PACKAGING TRENDS: Dynamic packages: +32% adoption (vs fixed itineraries) Average package value: +24% when activities included RECOMMENDATION: Add in-destination experiences to all packages

10Experience Strategy Dashboard

AI agent synthesizes all experiential travel intelligence into a strategic dashboard for the Experiences Team.

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Generate Experience Dashboard
/products/investors/pressOpenPageRankIAB Categories
EXPERIENCE DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ MARKET OVERVIEW: Tour operators tracked: 240 operators Experience platforms: 45 marketplaces Activities monitored: 500K+ globally GROWTH SEGMENTS: Wellness travel: +38% YoY Food tourism: +48% search volume Solo adventure: +40% bookings
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Generate Experience Report

Experience Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Tour operators tracked: 240 operators globally Experience platforms: 45 marketplace domains Adventure travel: 120 specialty operators monitored Wellness tourism: $1.2T market growing at 38% YoY KEY INSIGHTS Experiential travel outperforming all other segments. Wellness travel reaching $1.2T market size. Food tourism driving destination selection for 48% of travelers. Solo adventure travel growing 40% — fastest segment. AI packaging tools enabling mass customization of tours. Recommend expanding wellness and culinary experience portfolios.
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