1.75%
Market Share
Sports
Top Industry
15.1 yrs
Avg Domain Age
2.98
Avg OpenRank
DoubleClick for Publishers (DFP) : DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.
This technology is used by 1.75% of websites in the Advertising category. The most popular industry vertical is Sports, with Talk Radio being the top subcategory.
Industry Vertical Distribution
Technologies Frequently Used with DoubleClick for Publishers (DFP)
| Technology | Co-usage Rate | Website |
|---|---|---|
| Google Tag Manager | 91.68% | http://www.google.com/tagmanager |
| Google Analytics | 89.03% | http://google.com/analytics |
| jQuery | 74.94% | https://jquery.com |
| 43.71% | http://facebook.com | |
| Google Font API | 43.21% | http://google.com/fonts |
| PHP | 40.05% | http://php.net |
| Cloudflare | 30.81% | http://www.cloudflare.com |
| Font Awesome | 29.25% | https://fontawesome.com/ |
| jQuery Migrate | 28.65% | https://github.com/jquery/jquery-migrate |
| MySQL | 28.03% | http://mysql.com |
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using DoubleClick for Publishers (DFP):
| Technology | AI Score | Website |
|---|---|---|
| Google Publisher Tag | 0.4 | https://developers.google.com/publisher-tag/guides/get-started |
| Prebid | 0.28 | http://prebid.org |
| comScore | 0.22 | http://comscore.com |
| Chartbeat | 0.19 | http://chartbeat.com |
| Parse.ly | 0.18 | https://www.parse.ly |
| Freshchat | 0.18 | https://www.freshworks.com/live-chat-software/ |
| Moat | 0.15 | https://moat.com/ |
| Rubicon Project | 0.13 | http://rubiconproject.com/ |
| Akismet | 0.13 | https://akismet.com |
| Highcharts | 0.13 | https://www.highcharts.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
IAB Tier 2 Subcategory Distribution
Top Websites Using DoubleClick for Publishers (DFP)
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| businessinsider.com | Business and Finance | Industries | 7.23 |
| theverge.com | Business and Finance | Industries | 7.09 |
| venturebeat.com | Technology & Computing | Artificial Intelligence | 6.69 |
| poynter.org | Business and Finance | Industries | 6.58 |
| tandfonline.com | Business and Finance | Industries | 6.56 |
| fortune.com | Business and Finance | Business | 6.54 |
| mayoclinic.org | Medical Health | Diseases and Conditions | 6.38 |
| brooklynvegan.com | Music and Audio | Alternative Music | 6.18 |
| foodnetwork.com | Food & Drink | Cooking | 5.97 |
| prestashop.com | Business and Finance | Business | 5.96 |
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using DoubleClick for Publishers (DFP) is 15.1 years. The average OpenRank (measure of backlink strength) is 2.98.
Emerging Websites Using DoubleClick for Publishers (DFP)
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| rebeccadixon.com | Real Estate | Houses | 0 |
| eraabq.com | Real Estate | Real Estate Buying and Selling | 0 |
| togetherforwardatwork.com | Business and Finance | Business | 0 |
| newsque.com | Music and Audio | Talk Radio | 0 |
| jamaoto.com | Medical Health | Diseases and Conditions | 0 |
Technologies Less Frequently Used with DoubleClick for Publishers (DFP)
| Technology | Co-usage Rate | Website |
|---|---|---|
| Coppermine | 0.02% | http://coppermine-gallery.net |
| Bloomreach | 0.02% | https://developers.bloomreach.com |
| Statically | 0.02% | https://statically.io |
| ThinkPHP | 0.02% | http://www.thinkphp.cn |
| MailChimp for WooCommerce | 0.02% | https://mailchimp.com/integrations/woocommerce |
