0.6%
Market Share
Sports
Top Industry
11.6 yrs
Avg Domain Age
3.2
Avg OpenRank
Rubicon Project : Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
This technology is used by 0.6% of websites in the Advertising category. The most popular industry vertical is Sports, with Computing being the top subcategory.
Industry Vertical Distribution
Technologies Frequently Used with Rubicon Project
| Technology | Co-usage Rate | Website |
|---|---|---|
| PubMatic | 51.8% | http://www.pubmatic.com/ |
| Index Exchange | 50.63% | https://www.indexexchange.com |
| Google Tag Manager | 49.46% | http://www.google.com/tagmanager |
| Open Graph | 48.59% | https://ogp.me |
| Google Analytics | 46.64% | http://google.com/analytics |
| Prebid | 44.5% | http://prebid.org |
| Google Publisher Tag | 44.01% | https://developers.google.com/publisher-tag/guides/get-started |
| Amazon Advertising | 43.52% | https://advertising.amazon.com |
| jQuery | 35.05% | https://jquery.com |
| RSS | 33.59% | https://www.rssboard.org/rss-specification |
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Rubicon Project:
| Technology | AI Score | Website |
|---|---|---|
| Prebid | 0.44 | http://prebid.org |
| PubMatic | 0.4 | http://www.pubmatic.com/ |
| Index Exchange | 0.39 | https://www.indexexchange.com |
| TripleLift | 0.35 | https://triplelift.com |
| Google Publisher Tag | 0.35 | https://developers.google.com/publisher-tag/guides/get-started |
| Sovrn | 0.35 | https://www.sovrn.com |
| GumGum | 0.34 | https://gumgum.com |
| OpenX | 0.33 | http://openx.com |
| comScore | 0.33 | http://comscore.com |
| Teads | 0.32 | https://www.teads.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
IAB Tier 2 Subcategory Distribution
Top Websites Using Rubicon Project
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| mashable.com | Business and Finance | Industries | 7.07 |
| latimes.com | News and Politics | International News | 6.81 |
| timeanddate.com | Travel | Dating | 6.59 |
| newsweek.com | News and Politics | International News | 6.12 |
| observer.com | Video Gaming | eSports | 6.04 |
| thehill.com | News and Politics | Politics | 6.01 |
| people.com | Pop Culture | Celebrity Homes | 5.98 |
| foodnetwork.com | Food & Drink | Cooking | 5.97 |
| hypebeast.com | Style & Fashion | Street Style | 5.87 |
| nba.com | Sports | Basketball | 5.72 |
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Rubicon Project is 11.6 years. The average OpenRank (measure of backlink strength) is 3.2.
Emerging Websites Using Rubicon Project
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| 1049starfm.com.au | Music and Audio | Belarusian | 0 |
| tryitsisters.com | Events and Attractions | Homeschooling | 0 |
| yankeeslegacyclubrewards.com | Sports | Baseball | 0 |
| seafmcq.com.au | Music and Audio | Travel Type | 0 |
| listinggiant.com | Real Estate | Vacation Properties | 0 |
Technologies Less Frequently Used with Rubicon Project
| Technology | Co-usage Rate | Website |
|---|---|---|
| SkyVerge | 0.1% | https://www.skyverge.com |
| Microsoft HTTPAPI | 0.1% | http://microsoft.com |
| AngularJS | 0.1% | https://angularjs.org |
| Algolia | 0.1% | http://www.algolia.com |
| Sitefinity | 0.1% | http://www.sitefinity.com |
