0.82%
Market Share
Hobbies & Interests
Top Industry
9.1 yrs
Avg Domain Age
2.82
Avg OpenRank
GumGum : GumGum is a technology and media company specializing in contextual intelligence.
This technology is used by 0.82% of websites in the Advertising category. The most popular industry vertical is Hobbies & Interests, with Travel Type being the top subcategory.
Industry Vertical Distribution
Technologies Frequently Used with GumGum
| Technology | Co-usage Rate | Website |
|---|---|---|
| PubMatic | 92.01% | http://www.pubmatic.com/ |
| Open Graph | 84.12% | https://ogp.me |
| RSS | 79.29% | https://www.rssboard.org/rss-specification |
| 33Across | 74.28% | https://www.33across.com |
| core-js | 65.65% | https://github.com/zloirock/core-js |
| OpenX | 64.81% | http://openx.com |
| HSTS | 55.62% | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
| Criteo | 53.85% | http://criteo.com |
| Media.net | 52.92% | https://www.media.net |
| WordAds | 51.07% | https://wordads.co |
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using GumGum:
| Technology | AI Score | Website |
|---|---|---|
| PubMatic | 0.48 | http://www.pubmatic.com/ |
| OpenX | 0.48 | http://openx.com |
| Teads | 0.45 | https://www.teads.com |
| 33Across | 0.45 | https://www.33across.com |
| Criteo | 0.42 | http://criteo.com |
| Media.net | 0.42 | https://www.media.net |
| Index Exchange | 0.39 | https://www.indexexchange.com |
| TripleLift | 0.38 | https://triplelift.com |
| Rubicon Project | 0.38 | http://rubiconproject.com/ |
| Skimlinks | 0.37 | https://skimlinks.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
IAB Tier 2 Subcategory Distribution
Top Websites Using GumGum
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| observer.com | Video Gaming | eSports | 6.04 |
| startribune.com | News and Politics | Weather | 5.61 |
| listal.com | Movies | Romance Movies | 4.89 |
| andrewzimmern.com | Food & Drink | Cooking | 4.75 |
| familyeducation.com | Family and Relationships | Parenting | 4.74 |
| 967theeagle.net | Music and Audio | Talk Radio | 4.58 |
| mix979fm.com | Music and Audio | Talk Radio | 4.58 |
| flamingtext.com | Fine Art | Design | 4.52 |
| adynamicmentality.com | Hobbies & Interests | Travel Type | 4.51 |
| backdoorsurvival.com | Business and Finance | Industries | 4.44 |
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using GumGum is 9.1 years. The average OpenRank (measure of backlink strength) is 2.82.
Emerging Websites Using GumGum
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| heidilading.com | Hobbies & Interests | Content Production | 0 |
| abhinatya.org | Fine Art | Dance | 0 |
| wolfbitefiberworks.com | Events and Attractions | Fashion Trends | 0 |
| newzioncommunity.org | Music and Audio | Weather | 0 |
| gillianjohnstongardendesign.com | Home & Garden | Outdoor Decorating | 0 |
Technologies Less Frequently Used with GumGum
| Technology | Co-usage Rate | Website |
|---|---|---|
| Akismet | 0.09% | https://akismet.com |
| WP-Statistics | 0.09% | https://wp-statistics.com |
| Emotion | 0.09% | http://emotion.sh |
| UNIX | 0.09% | http://unix.org |
| Salesforce Commerce Cloud | 0.09% | http://demandware.com |
