0.61%
Market Share
Food & Drink
Top Industry
10.4 yrs
Avg Domain Age
3.36
Avg OpenRank
Index Exchange : Index Exchange is a customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time.
This technology is used by 0.61% of websites in the Advertising category. The most popular industry vertical is Food & Drink, with Travel Type being the top subcategory.
Industry Vertical Distribution
Technologies Frequently Used with Index Exchange
| Technology | Co-usage Rate | Website |
|---|---|---|
| Amazon Advertising | 77.81% | https://advertising.amazon.com |
| PubMatic | 75.95% | http://www.pubmatic.com/ |
| Open Graph | 62.66% | https://ogp.me |
| Google Publisher Tag | 60.41% | https://developers.google.com/publisher-tag/guides/get-started |
| TripleLift | 52.69% | https://triplelift.com |
| Rubicon Project | 50.83% | http://rubiconproject.com/ |
| RSS | 45.06% | https://www.rssboard.org/rss-specification |
| webpack | 42.03% | https://webpack.js.org/ |
| 33Across | 40.47% | https://www.33across.com |
| HTTP/3 | 39.59% | https://httpwg.org/ |
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 102 million data points, suggests these technologies for websites using Index Exchange:
| Technology | AI Score | Website |
|---|---|---|
| PubMatic | 0.45 | http://www.pubmatic.com/ |
| Rubicon Project | 0.44 | http://rubiconproject.com/ |
| Amazon Advertising | 0.44 | https://advertising.amazon.com |
| TripleLift | 0.43 | https://triplelift.com |
| OpenX | 0.4 | http://openx.com |
| Sovrn | 0.4 | https://www.sovrn.com |
| GumGum | 0.39 | https://gumgum.com |
| Google Publisher Tag | 0.35 | https://developers.google.com/publisher-tag/guides/get-started |
| Teads | 0.35 | https://www.teads.com |
| 33Across | 0.34 | https://www.33across.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
IAB Tier 2 Subcategory Distribution
Top Websites Using Index Exchange
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| mashable.com | Business and Finance | Industries | 7.07 |
| slate.com | News and Politics | Political Event | 6.74 |
| arstechnica.com | Automotive | Auto Type | 6.51 |
| lifehacker.com | Food & Drink | Cookbooks | 6.48 |
| newsweek.com | News and Politics | International News | 6.12 |
| observer.com | Video Gaming | eSports | 6.04 |
| thehill.com | News and Politics | Politics | 6.01 |
| people.com | Pop Culture | Celebrity Homes | 5.98 |
| hypebeast.com | Style & Fashion | Street Style | 5.87 |
| espn.com | Sports | Sports Radio | 5.8 |
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Index Exchange is 10.4 years. The average OpenRank (measure of backlink strength) is 3.36.
Emerging Websites Using Index Exchange
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| tryitsisters.com | Events and Attractions | Homeschooling | 0 |
| boomerang-app.com | Home & Garden | Remodeling & Construction | 0 |
| gameb.net | Video Gaming | Video Game Genres | 0 |
| yourspringnews.com | Careers | Job Search | 0 |
| sandiegomoms.com | Family and Relationships | Parenting | 0 |
Technologies Less Frequently Used with Index Exchange
| Technology | Co-usage Rate | Website |
|---|---|---|
| Shareaholic | 0.1% | https://www.shareaholic.com/ |
| Imperva | 0.1% | https://www.imperva.com/ |
| Brightspot | 0.1% | https://www.brightspot.com |
| Uptrends | 0.1% | https://www.uptrends.com |
| ClientJS | 0.1% | http://clientjs.org |