0.25%
Market Share
Events and Attractions
Top Industry
12.1 yrs
Avg Domain Age
3.16
Avg OpenRank
Sovrn : Sovrn is a advertising products and services provider for publishers.
This technology is used by 0.25% of websites in the Advertising category. The most popular industry vertical is Events and Attractions, with Computing being the top subcategory.
Industry Vertical Distribution
Technologies Frequently Used with Sovrn
| Technology | Co-usage Rate | Website |
|---|---|---|
| Google Publisher Tag | 55.38% | https://developers.google.com/publisher-tag/guides/get-started |
| Index Exchange | 55.13% | https://www.indexexchange.com |
| PubMatic | 53.08% | http://www.pubmatic.com/ |
| Open Graph | 52.56% | https://ogp.me |
| Rubicon Project | 50.77% | http://rubiconproject.com/ |
| Amazon Advertising | 42.82% | https://advertising.amazon.com |
| core-js | 36.67% | https://github.com/zloirock/core-js |
| RSS | 36.15% | https://www.rssboard.org/rss-specification |
| Google Analytics | 34.87% | http://google.com/analytics |
| Google Tag Manager | 34.1% | http://www.google.com/tagmanager |
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Sovrn:
| Technology | AI Score | Website |
|---|---|---|
| Index Exchange | 0.39 | https://www.indexexchange.com |
| Rubicon Project | 0.38 | http://rubiconproject.com/ |
| PubMatic | 0.36 | http://www.pubmatic.com/ |
| Sonobi | 0.34 | https://sonobi.com |
| Google Publisher Tag | 0.34 | https://developers.google.com/publisher-tag/guides/get-started |
| Amazon Advertising | 0.31 | https://advertising.amazon.com |
| GumGum | 0.31 | https://gumgum.com |
| TripleLift | 0.31 | https://triplelift.com |
| OpenX | 0.3 | http://openx.com |
| Criteo | 0.29 | http://criteo.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
IAB Tier 2 Subcategory Distribution
Top Websites Using Sovrn
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| observer.com | Video Gaming | eSports | 6.04 |
| foreignpolicy.com | News and Politics | International News | 5.73 |
| startribune.com | News and Politics | Weather | 5.61 |
| autosport.com | Television | Sports TV | 5.05 |
| tubefilter.com | Television | Video | 4.97 |
| explorecookeat.com | Food & Drink | World Cuisines | 4.53 |
| idahofallsmagazine.com | Healthy Living | Talk Radio | 4.53 |
| flamingtext.com | Fine Art | Design | 4.52 |
| quotemaster.org | Religion & Spirituality | Spirituality | 4.42 |
| workingmomsagainstguilt.com | Movies | Remote Working | 4.39 |
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Sovrn is 12.1 years. The average OpenRank (measure of backlink strength) is 3.16.
Emerging Websites Using Sovrn
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| listinggiant.com | Real Estate | Vacation Properties | 0 |
| extrudedfilmsandnets.co.uk | Pets | Business | 0 |
| eisenhowerathletics.org | Sports | Lacrosse | 0.69 |
| homeguideplan.com | Home & Garden | Insurance | 0.86 |
| screamqueensonline.com | Television | Reality TV | 1.03 |
Technologies Less Frequently Used with Sovrn
| Technology | Co-usage Rate | Website |
|---|---|---|
| Imperva | 0.26% | https://www.imperva.com/ |
| Brightspot | 0.26% | https://www.brightspot.com |
| Uptrends | 0.26% | https://www.uptrends.com |
| Emotion | 0.26% | http://emotion.sh |
| NitroPack | 0.26% | https://nitropack.io/ |
