0.77%
Market Share
Hobbies & Interests
Top Industry
9.7 yrs
Avg Domain Age
2.82
Avg OpenRank
OpenX : OpenX is a programmatic advertising technology company.
This technology is used by 0.77% of websites in the Advertising category. The most popular industry vertical is Hobbies & Interests, with Travel Type being the top subcategory.
Industry Vertical Distribution
Technologies Frequently Used with OpenX
| Technology | Co-usage Rate | Website |
|---|---|---|
| Open Graph | 87.31% | https://ogp.me |
| PubMatic | 83.86% | http://www.pubmatic.com/ |
| RSS | 76.16% | https://www.rssboard.org/rss-specification |
| 33Across | 71.99% | https://www.33across.com |
| core-js | 68.09% | https://github.com/zloirock/core-js |
| GumGum | 63.28% | https://gumgum.com |
| HSTS | 52.86% | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
| Media.net | 52.04% | https://www.media.net |
| Criteo | 51.68% | http://criteo.com |
| WordAds | 45.78% | https://wordads.co |
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using OpenX:
| Technology | AI Score | Website |
|---|---|---|
| PubMatic | 0.49 | http://www.pubmatic.com/ |
| GumGum | 0.47 | https://gumgum.com |
| 33Across | 0.45 | https://www.33across.com |
| Teads | 0.42 | https://www.teads.com |
| Media.net | 0.42 | https://www.media.net |
| Criteo | 0.39 | http://criteo.com |
| Index Exchange | 0.39 | https://www.indexexchange.com |
| Skimlinks | 0.38 | https://skimlinks.com |
| TripleLift | 0.38 | https://triplelift.com |
| Rubicon Project | 0.37 | http://rubiconproject.com/ |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
IAB Tier 2 Subcategory Distribution
Top Websites Using OpenX
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| usatoday.com | News and Politics | International News | 6.99 |
| slate.com | News and Politics | Political Event | 6.74 |
| newsweek.com | News and Politics | International News | 6.12 |
| akc.org | Pets | Dogs | 5.54 |
| post-gazette.com | News and Politics | Talk Radio | 5.42 |
| anandtech.com | Technology & Computing | Computing | 5.23 |
| elephantjournal.com | Religion & Spirituality | Spirituality | 5.14 |
| toledoblade.com | Sports | Basketball | 5 |
| delawareonline.com | News and Politics | Talk Radio | 4.97 |
| tubefilter.com | Television | Video | 4.97 |
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using OpenX is 9.7 years. The average OpenRank (measure of backlink strength) is 2.82.
Emerging Websites Using OpenX
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| hankwolf.org | Books and Literature | Fiction | 0 |
| ushadawn.com | Hobbies & Interests | Video Game Genres | 0 |
| wolfbitefiberworks.com | Events and Attractions | Fashion Trends | 0 |
| funsunandincome.com | Personal Finance | Travel Type | 0 |
| goldandpink.com | Events and Attractions | Party Supplies and Decorations | 0 |
Technologies Less Frequently Used with OpenX
| Technology | Co-usage Rate | Website |
|---|---|---|
| Usabilla | 0.09% | http://usabilla.com |
| Adobe Experience Manager | 0.09% | https://www.adobe.com/marketing/experience-manager.html |
| Adobe Experience Platform Launch | 0.09% | https://docs.adobelaunch.com/getting-started |
| Xajax | 0.09% | http://xajax-project.org |
| LinkSmart | 0.09% | http://linksmart.com |
