Sanity Technology Intelligence

What is Sanity?

Sanity is a structured content platform with real-time collaboration. Founded in 2017 in Oslo, Norway, Sanity combines a customizable editing studio with a powerful content lake for storing and querying content.

Sanity's Content Lake stores JSON documents in real-time. The open-source Sanity Studio is a React application that developers customize to create tailored editing experiences for content teams.

Platform Architecture

Content Lake

• Real-time: Changes sync instantly
• GROQ: Query language for content
• CDN: Global edge caching
• History: Complete revision tracking

Sanity Studio

• Open Source: Fully customizable React app
• Schemas: Code-defined content models
• Plugins: Extensible functionality
• Portable Text: Structured rich text

Collaboration

• Presence: See who's editing
• Live Preview: Instant changes
• Comments: Inline discussions
• Workflows: Custom approval flows

Implementation Scenarios

Editorial Platforms

Newsrooms and publishers use Sanity for collaborative editing. Real-time sync means multiple editors work on breaking stories simultaneously.

Custom CMS Needs

Businesses with unique content requirements customize Sanity Studio. React components create specialized editors for complex content types.

E-commerce Content

Retailers manage product content, landing pages, and promotional materials. GROQ queries power faceted search and filtered product displays.

Documentation Sites

Developer-focused companies use Portable Text for docs with embedded code blocks, diagrams, and interactive elements.

Developer Experience

Schema Definition

// schemas/post.js
export default {
    name: 'post',
    title: 'Blog Post',
    type: 'document',
    fields: [
        { name: 'title', type: 'string', validation: Rule => Rule.required() },
        { name: 'slug', type: 'slug', options: { source: 'title' }},
        { name: 'body', type: 'portableText' },
        { name: 'author', type: 'reference', to: [{ type: 'author' }]}
    ]
}

GROQ Query

import { createClient } from '@sanity/client';

const client = createClient({
    projectId: 'PROJECT_ID',
    dataset: 'production',
    useCdn: true
});

const posts = await client.fetch(`
    *[_type == "post" && defined(slug.current)] | order(publishedAt desc) {
        title,
        "slug": slug.current,
        publishedAt,
        "authorName": author->name,
        "imageUrl": mainImage.asset->url
    }[0...10]
`);

Pricing & Ecosystem

Pricing Model

• Free: 3 users, 10GB bandwidth
• Team: $99/month, unlimited users
• Business: Custom enterprise features
• Usage: API requests, bandwidth, assets

Key Integrations

• Next.js: Official starter templates
• Gatsby: Source plugin
• Shopify: Product content sync
• Vercel: Preview deployments

Why Choose Sanity

• Real-time collaborative editing
• Fully customizable studio
• GROQ query language flexibility
• Portable Text for rich content
• Usage-based fair pricing