Forward to: Betting Analytics

Sports Betting & Odds
Monitor Workflows

Ten agent workflows for the Betting Analytics team — sportsbook platform monitoring, odds movement tracking, regulatory compliance intelligence, market share analysis, responsible gambling program assessment, payment processor monitoring, affiliate network tracking, geolocation compliance, promotional offer analysis, and betting technology innovation — enabling data-driven betting market intelligence.

1Sportsbook Platform Monitoring

AI agent monitors major sportsbook domains to track product launches, market entries, promotional strategies, and technology platform changes across the legal sports betting landscape.

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Track Sportsbook Domain Signals
/products/press/pricingOpenPageRank
SPORTSBOOK PLATFORM INTELLIGENCE — 84 OPERATORS TRACKED ════════════════════════════════════════════════════════ draftkings.com /products: New live-betting engine — sub-100ms latency /press: Entered North Carolina market — 6th state in 12 months /pricing: Welcome bonus increased to $1,200 SIGNAL: Aggressive market expansion — 42 states now live fanduel.com /products: Same-game parlay builder redesigned /press: Revenue $4.8B — market leader at 38% share /pricing: Reduced promotional spending 22% SIGNAL: Shifting from growth to profitability phase bet365.com /products: US expansion — 8 new state launches planned /press: Global revenue $4.2B — entering US aggressively SIGNAL: International operator challenging DraftKings/FanDuel duopoly

2Odds Movement & Line Tracking

AI agent monitors odds comparison platforms and sportsbook pricing pages to detect line movements, steam moves, and market inefficiencies across multiple books.

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Track Odds Market Dynamics
/products/api/pricingOpenPageRank
ODDS MOVEMENT INTELLIGENCE ════════════════════════════════════════════════════════ oddsshark.com /products: Real-time odds comparison across 22 books /api: New odds feed API — 500ms refresh rate SIGNAL: Market standardization improving price discovery actionnetwork.com /products: Sharp money tracker — institutional bet flow /blog: 78% of NFL sharp action on underdogs this week SIGNAL: Sharp/public split widening — contrarian opportunity pinnacle.com — Market-making book /pricing: Hold percentage: 2.1% — lowest in market /about: No bet limits — true market maker model SIGNAL: Pinnacle lines serve as industry benchmark — track closely

3Regulatory & Licensing Intelligence

AI agent monitors state gaming commission domains, legislative tracking sites, and regulatory authority pages to track new market openings, licensing requirements, and compliance framework changes.

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Monitor Regulatory Landscape
/legal/compliance/pressCountries
BETTING REGULATORY INTELLIGENCE ════════════════════════════════════════════════════════ gaming.ca.gov — California /legal: Sports betting tribal compact amendment proposed /press: $200M+ lobbying spend from operators SIGNAL: California legalization stalled — next vote 2026 ballot texasgaming.org /press: House Bill 1942 — sports betting framework filed /legal: License fee structure: $10M per operator SIGNAL: Texas 60% probability 2026 — $6B annual market potential gamblingcommission.gov.uk /compliance: New affordability checks — $125/mo threshold /legal: White Paper reforms implementation underway SIGNAL: UK regulatory tightening — operator margins under pressure

4Market Share & Revenue Analysis

AI agent tracks operator financial disclosures, market research platforms, and industry association domains to analyze market share dynamics, revenue trends, and competitive positioning.

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Analyze Betting Market Share
/investors/press/aboutOpenPageRank
US SPORTS BETTING MARKET INTELLIGENCE ════════════════════════════════════════════════════════ Operator Market Share Revenue Trend fanduel.com 38% $4.8B +24% draftkings.com 32% $3.9B +18% betmgm.com 12% $1.5B +8% caesars.com/sportsbook 8% $980M -3% bet365.com 4% $520M +140% Others 6% $780M MARKET SUMMARY: Total US handle: $128B (+22% YoY) Total revenue: $12.5B | States live: 42 SIGNAL: Duopoly consolidating — DK+FD = 70% combined share

5Responsible Gambling Intelligence

AI agent monitors operator responsible gambling pages, regulatory compliance disclosures, and advocacy organization domains to assess industry-wide responsible gambling practices and policy developments.

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Assess Responsible Gambling Programs
/compliance/about/supportIAB Categories
RESPONSIBLE GAMBLING INTELLIGENCE ════════════════════════════════════════════════════════ icrg.org — Intl Center for Responsible Gaming /press: New AI-based problem gambling detection standards /about: $8M annual research budget SIGNAL: Industry-wide responsible gambling standards tightening draftkings.com/responsible-gaming /compliance: New mandatory deposit limits in 6 states /support: Self-exclusion program — 180K active participants SIGNAL: Regulatory pressure increasing mandatory controls ncpgambling.org /press: Problem gambling rate: 2.1% of bettors (up from 1.4%) /about: 24/7 helpline — 340K calls in 2025 SIGNAL: Rising problem gambling rates may trigger stricter regulation

6Payment & Withdrawal Monitoring

AI agent monitors payment processor domains, fintech platforms, and banking compliance pages to track betting payment infrastructure developments, withdrawal speed benchmarks, and financial compliance requirements.

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Track Betting Payment Infrastructure
/products/partners/complianceOpenPageRank
BETTING PAYMENT INTELLIGENCE ════════════════════════════════════════════════════════ paynearme.com /products: iGaming cash deposit network — 62K retail locations /partners: Integrated with 18 sportsbooks SIGNAL: Cash-to-digital bridge expanding unbanked bettor access trustly.com /products: Open banking instant withdrawals — avg 4 min /press: Processing $2.1B monthly for US sportsbooks SIGNAL: Instant withdrawal becoming table stakes — competitive advantage mazooma.com /products: eCheck processing — lowest fees in market /compliance: Multi-state licensed money transmitter SIGNAL: Payment processing fees declining — margin compression

7Affiliate & Marketing Network Tracking

AI agent monitors betting affiliate domains, comparison sites, and marketing platforms to track customer acquisition costs, affiliate commission changes, and marketing channel effectiveness.

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Track Affiliate Marketing Landscape
/partners/pricing/aboutOpenPageRank
BETTING AFFILIATE INTELLIGENCE ════════════════════════════════════════════════════════ betterbettingaffiliates.com /pricing: CPA rates: $250-400 per depositing customer /partners: 12 operator programs available SIGNAL: Acquisition costs rising 18% YoY — margin pressure gambling.com — Publicly traded affiliate /investors: Revenue $124M — +34% YoY /press: Acquired 4 niche comparison sites SIGNAL: Affiliate consolidation — larger players gaining share catena.media /investors: US revenue now 68% of total /press: Pivoting to first-party data model SIGNAL: Cookie deprecation forcing affiliate model evolution

8Geolocation & Identity Verification

AI agent monitors geolocation technology providers, KYC platforms, and identity verification services to track compliance technology developments enabling legal sports betting operations.

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Monitor Geolocation Compliance Tech
/products/case-studies/complianceIAB Categories
GEOLOCATION & IDENTITY INTELLIGENCE ════════════════════════════════════════════════════════ geocomply.com — Market leader /products: Upgraded to 99.99% accuracy — sub-meter precision /case-studies: Processing 18B geolocation checks annually /compliance: Approved in all 42 legal betting states SIGNAL: Near-monopoly position — critical vendor dependency jumio.com /products: AI-powered identity verification — 8 second avg /press: $4.2B in fraudulent deposits blocked in 2025 SIGNAL: ID verification technology reducing fraud 73% idologyiq.com /products: Multi-layer identity proofing /compliance: FINCEN compliant — 50 state coverage SIGNAL: Regulatory KYC requirements expanding — operators must adapt

9Promotional Offer & Bonus Analysis

AI agent monitors sportsbook promotional pages, bonus offer structures, and marketing campaigns to benchmark promotional strategies, calculate effective acquisition costs, and identify competitive opportunities.

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Benchmark Promotional Strategies
/pricing/products/pressOpenPageRank
PROMOTIONAL OFFER INTELLIGENCE ════════════════════════════════════════════════════════ Operator Welcome Offer Retention Promo/Rev draftkings.com Bet $5 get $200 Weekly boosts 32% fanduel.com $200 bonus bets Parlay insurance 24% betmgm.com $1,500 first bet Lions Boosts 38% caesars.com $1,000 first bet Rewards points 44% bet365.com Bet $1 get $365 Bet builder 18% PROMOTIONAL TRENDS: Industry promo spend: $4.2B (-12% from peak) SIGNAL: Operators rationalizing promotions — margin improvement NOTE: Caesars over-indexing on promos — sustainability concern

10Betting Market Dashboard

AI agent synthesizes all sports betting intelligence into an executive dashboard — providing leadership with market share dynamics, regulatory pipeline, and competitive positioning across the legal betting landscape.

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Generate Betting Market Dashboard
/investors/press/complianceOpenPageRankIAB Categories
BETTING MARKET DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ MARKET SIZE: US handle: $128B (+22%) | Revenue: $12.5B States live: 42 | Pending: 4 (CA, TX, GA, MN) COMPETITIVE: DK+FD duopoly: 70% combined share International entrants: 3 scaling aggressively REGULATORY: New markets 2026: 3-4 projected Compliance costs: Rising 15% annually
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Generate Betting Intelligence Report

Sports Betting Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Sportsbooks tracked: 84 operator domains States monitored: 50 regulatory domains Affiliate networks: 240 domains tracked Payment processors: 18 platforms monitored KEY INSIGHTS US sports betting market maturing rapidly with DraftKings and FanDuel controlling 70% share. International operators Bet365 scaling fast. Texas legalization 60% probable for 2026 — $6B market opportunity. Promotional spending rationalizing as industry shifts to profitability. Responsible gambling regulation tightening across all jurisdictions.
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