Forward to: FitTech Team

Fitness Technology
Monitor Workflows

Ten agent workflows for the FitTech Team — connected fitness platform monitoring, gym technology tracking, wellness app intelligence, digital fitness market analysis, smart equipment monitoring, virtual fitness platforms, personal training technology, gym chain expansion tracking, fitness wearable consumer trends, and corporate wellness technology — enabling data-driven fitness technology decisions.

1Connected Fitness Platform Monitoring

AI agent monitors connected fitness equipment companies to track product launches, subscription metrics, content strategy, and market positioning across the at-home fitness landscape.

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Track Connected Fitness Platforms
/products/investors/pressOpenPageRank
CONNECTED FITNESS INTELLIGENCE — 85 PLATFORMS TRACKED ════════════════════════════════════════════════════════ onepeloton.com /products: Peloton Tread+ relaunch — redesigned safety features /investors: Subscribers: 6.2M — plateauing after pandemic peak /press: B2B corporate wellness pivot — 1,400 companies SIGNAL: Pivoting to B2B and content licensing — consumer growth stalling tonal.com /products: AI-powered digital weight system — new v3 hardware /press: Raised $250M — $1.6B valuation /pricing: Monthly subscription reduced to $39 SIGNAL: Smart strength training growing — differentiated from cardio lululemon.com/mirror /products: Mirror brand discontinued — integrated into Studio /press: $500M write-down on Mirror acquisition SIGNAL: Connected fitness hardware margins unsustainable — content is value

2Gym Chain & Franchise Tracking

AI agent monitors gym chain and fitness franchise domains to track expansion plans, membership pricing, technology adoption, and competitive positioning across the commercial fitness market.

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Monitor Gym Chain Expansion
/about/investors/careers/press
GYM CHAIN INTELLIGENCE ════════════════════════════════════════════════════════ planetfitness.com /investors: 2,600 locations — target 4,000 by 2028 /careers: +220 new location build-outs planned /pricing: $15/mo tier maintained — value positioning SIGNAL: Low-cost model thriving — 19M members post-pandemic equinox.com /press: Luxury tier expansion — $400/mo memberships /about: Equinox Hotels — 4 new locations SIGNAL: Premium segment growing — income bifurcation in fitness orangetheory.com /about: 1,600 studios globally /press: Heart rate technology upgrade — OTbeat Link SIGNAL: Boutique studio market maturing — growth slowing to 8%

3Wellness App Market Intelligence

AI agent monitors fitness and wellness app domains to track feature development, user growth, monetization strategies, and AI integration — informing competitive strategy in the digital wellness space.

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Track Wellness App Ecosystem
/products/pricing/blogIAB Categories
WELLNESS APP INTELLIGENCE ════════════════════════════════════════════════════════ strava.com /products: AI training coach — personalized plans from activity data /pricing: Subscription $11.99/mo — 120M users, 4M paid /blog: Social fitness features driving 28% more activity SIGNAL: Social fitness platform model proving most sticky myfitnesspal.com /products: AI meal scanner — photo-to-macro tracking /press: Spun off from Under Armour — $345M acquisition by Francisco Partners SIGNAL: Nutrition tracking commoditizing — AI differentiation critical noom.com /products: Behavior change platform — psychology-based /pricing: $70/month — premium positioning /press: Layoffs — 20% staff reduction SIGNAL: High-cost behavior change apps facing retention challenges

4Smart Equipment Innovation

AI agent monitors fitness equipment manufacturers and smart gym technology companies to track innovations in AI-powered machines, form correction systems, and automated workout programming.

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Track Smart Equipment Innovation
/products/press/partnersOpenPageRank
SMART EQUIPMENT INTELLIGENCE ════════════════════════════════════════════════════════ egym.com /products: AI-powered strength machines — auto-adjusting resistance /press: $250M funding round — $1B valuation /partners: 18,000 gym installations globally SIGNAL: AI-adjusted resistance becoming standard in commercial gyms kabata.com /products: Smart cable machine with digital weight /press: Raised $18M seed — celebrity investors SIGNAL: Consumer smart strength category growing 45% annually lifefitness.com /products: Connected cardio ecosystem — Halo Fitness Cloud /press: Acquired by KPS Capital Partners SIGNAL: Legacy equipment makers retrofitting with connected features

5Virtual & Streaming Fitness

AI agent monitors virtual fitness platforms, live streaming workout services, and metaverse fitness experiences to track content strategy, instructor marketplace dynamics, and technology enablement.

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Monitor Virtual Fitness Landscape
/products/pricing/aboutIAB Categories
VIRTUAL FITNESS PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ applefitnessplus.com /products: 14 workout types — meditation added /pricing: Bundled with Apple One — $16.95/mo SIGNAL: Apple leveraging ecosystem bundle — 22M subscribers lesmills.com /products: Les Mills+ streaming — 2,000+ workouts /press: Digital revenue now 30% of total SIGNAL: Traditional fitness brands successfully pivoting to digital supernatural.com /products: VR fitness — Meta Quest exclusive /pricing: $12.99/mo — 180K active users SIGNAL: VR fitness niche growing but limited by headset adoption

6Personal Training Technology

AI agent monitors personal training platforms, coaching marketplaces, and AI fitness coaching services to track how technology is transforming the personal training industry and creating new delivery models.

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Track Personal Training Tech Evolution
/products/pricing/careersOpenPageRank
PERSONAL TRAINING TECHNOLOGY ════════════════════════════════════════════════════════ trainerize.com /products: Online coaching platform — 400K trainers /pricing: Business plan $90/mo — unlimited clients SIGNAL: Hybrid in-person + online training becoming standard model future.co /products: 1-on-1 remote coaching with Apple Watch integration /pricing: $199/mo — premium positioning /press: 85% retention rate — highest in category SIGNAL: High-touch remote coaching proving viable at premium price trainiac.com /products: AI personal training — $49/mo /press: GPT-powered workout generation SIGNAL: AI coaching disrupting lower-end personal training market

7Corporate Wellness Technology

AI agent monitors corporate wellness platforms, employee fitness benefit providers, and workplace health technology to track enterprise wellness program trends and technology adoption.

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Monitor Corporate Wellness Market
/products/case-studies/pressIAB Categories
CORPORATE WELLNESS INTELLIGENCE ════════════════════════════════════════════════════════ wellhub.com (formerly Gympass) /products: Corporate fitness benefit — 50K+ gym network /press: $2.4B valuation — rebranded from Gympass /case-studies: 15,000 corporate clients SIGNAL: Corporate fitness benefits becoming standard — 72% of F500 virginpulse.com /products: Employee wellbeing platform — AI-personalized /press: Merged with HealthComp — total health solution SIGNAL: Wellness platforms expanding into benefits administration calm.com/business /products: Mental wellness for enterprises /case-studies: 4,000+ corporate accounts SIGNAL: Mental health benefits now 48% of corporate wellness budgets

8Consumer Wearable Trends

AI agent monitors consumer wearable brands, fitness tracker companies, and smartwatch manufacturers to track market share, feature evolution, and health sensor capabilities in the consumer fitness wearable market.

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Track Consumer Wearable Market
/products/investors/pressOpenPageRank
CONSUMER WEARABLE INTELLIGENCE ════════════════════════════════════════════════════════ Brand Market Share Revenue New Sensor apple.com/watch 34% $18B Blood pressure samsung.com 18% $4.2B BIA body comp garmin.com 12% $3.8B Solar charging whoop.com 8% $1.2B Skin temp fitbit.google.com 7% $980M Stagnant KEY TRENDS: Health sensors expanding: Blood pressure, glucose coming Total market: $68B (+18% YoY) SIGNAL: Apple Watch health features driving medical device convergence

9Fitness Influencer & Content Economy

AI agent monitors fitness influencer platforms, content creator tools, and workout programming marketplaces to track the creator economy in fitness and its impact on traditional fitness business models.

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Track Fitness Creator Economy
/products/about/blogIAB Categories
FITNESS CREATOR ECONOMY INTELLIGENCE ════════════════════════════════════════════════════════ playbook.co /products: Fitness creator platform — workout programming sales /about: 8,000 creators — $42M in creator earnings SIGNAL: Fitness creators earning more than gym employment avg patreon.com (fitness vertical) /about: 14,000 fitness creators — avg $4,200/mo revenue /blog: Fitness top-5 category by creator earnings SIGNAL: Subscription fitness content market growing 55% annually caliber.app /products: Trainer marketplace — vetted coaches /press: $12M raised — matching algorithm for clients SIGNAL: Marketplace model connecting coaches with clients at scale

10Fitness Technology Dashboard

AI agent synthesizes all fitness technology intelligence into an executive dashboard — providing leadership with market landscape, innovation trends, and investment priorities across the fitness technology ecosystem.

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Generate Fitness Technology Dashboard
/products/investors/pressOpenPageRankIAB Categories
FITNESS TECHNOLOGY DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ MARKET SIZE: Connected fitness: $18B | Consumer wearables: $68B Fitness apps: $8.4B | Smart equipment: $4.2B KEY TRENDS: AI coaching: Fastest-growing segment (+55%) Corporate wellness: 72% of F500 offering benefits VR fitness: Niche — limited by headset adoption INVESTMENT PRIORITIES: Smart strength equipment: Highest growth opportunity AI personal training: Disrupting lower-end market
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Generate Fitness Technology Report

Fitness Technology Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Connected platforms tracked: 85 domains Gym chains monitored: 240 domains Wellness apps: 180 domains Smart equipment: 65 vendor domains KEY INSIGHTS Connected fitness market stabilizing post-pandemic with pivot to B2B and content licensing models. AI-powered coaching emerging as fastest-growing segment. Smart strength equipment (EGYM, Tonal) gaining traction. Corporate wellness benefits becoming standard at Fortune 500 companies. Creator economy in fitness surging with subscription content growing 55% annually.
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