Forward to: Partnerships

Sponsorship & Endorsement
Tracking Workflows

Ten agent workflows for the Partnerships team — brand-athlete deal tracking, sponsorship valuation monitoring, endorsement market intelligence, partnership ROI analysis, naming rights tracking, jersey patch deals, influencer athlete monitoring, NIL marketplace intelligence, brand safety assessment, and sponsorship activation analysis — enabling data-driven partnership decisions.

1Brand-Athlete Deal Intelligence

AI agent monitors brand and athlete domains to track endorsement deal signings, contract renewals, and partnership terminations — providing real-time intelligence on the athlete endorsement market.

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Track Endorsement Deal Activity
/press/partners/aboutOpenPageRank
ENDORSEMENT DEAL INTELLIGENCE — 2,400 DEALS TRACKED ════════════════════════════════════════════════════════ nike.com /press: Caitlin Clark lifetime deal — estimated $28M/year /partners: 14 new athlete signings in Q4 SIGNAL: Women's sports endorsement values surging — +180% in 2 years gatorade.com /press: Expanded endorsement roster — 8 Gen Z athletes /partners: TikTok-first content strategy for new signees SIGNAL: Social media reach now primary endorsement value driver on-running.com /press: Signed marathon world record holder /partners: Endorsement spending up 240% — challenger brand strategy SIGNAL: Emerging brands disrupting traditional endorsement market

2Sponsorship Valuation Monitoring

AI agent monitors sports sponsorship valuation platforms, league partner pages, and brand marketing domains to benchmark sponsorship values, track ROI metrics, and identify undervalued opportunities.

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Benchmark Sponsorship Values
/investors/partners/pressOpenPageRank
SPONSORSHIP VALUATION INTELLIGENCE ════════════════════════════════════════════════════════ Category Avg Deal Value Growth ROI Index NFL jersey patch $18M/year +45% 3.2x NBA jersey patch $14M/year +22% 2.8x Stadium naming $22M/year +18% 2.1x League official $35M/year +12% 2.9x Helmet sticker (NFL) $8M/year NEW 4.1x MARKET TOTAL: Global sports sponsorship: $76B (+14% YoY) SIGNAL: NFL helmet sticker deals delivering highest ROI — new inventory NOTE: Crypto sponsorship decline — $1.2B in deals not renewed

3Naming Rights Intelligence

AI agent monitors stadium naming rights deals, corporate real estate domains, and sports facility authorities to track naming rights market dynamics, deal structures, and expiration timelines.

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Track Naming Rights Market
/press/investors/aboutCountries
NAMING RIGHTS INTELLIGENCE ════════════════════════════════════════════════════════ intuitdome.com — LA Clippers /press: $500M naming rights — 23-year deal /about: Intuit brand integration throughout venue SIGNAL: New benchmark — $21.7M/year for NBA arena sofi.com /press: SoFi Stadium naming rights — $625M / 20 years /investors: Brand awareness +340% since deal signed SIGNAL: Fintech companies driving naming rights inflation EXPIRING DEALS (next 24 months): 14 major venue deals expiring — $2.8B total value Top opportunities: 3 NFL, 4 NBA, 2 MLB, 5 soccer ACTION: Prepare bid packages for 3 target venues

4NIL Marketplace Intelligence

AI agent monitors Name, Image, and Likeness marketplace platforms, university athletic domains, and NIL agency websites to track deal flow, valuation trends, and compliance developments in college athlete endorsements.

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Monitor NIL Market Dynamics
/products/press/complianceIAB Categories
NIL MARKETPLACE INTELLIGENCE ════════════════════════════════════════════════════════ opendorse.com — Leading NIL platform /products: NIL marketplace — 120K+ athlete profiles /press: $1.2B in deals facilitated since inception /compliance: NCAA compliance tools for all D1 schools SIGNAL: NIL market maturing — platforms consolidating inflcr.com /products: Athlete brand management + social analytics /press: Acquired by Teamworks for $100M SIGNAL: Tech stack consolidation in college athletics NIL MARKET SNAPSHOT: Total market: $1.8B (+42% YoY) Avg deal value: $4,200 | Top 1%: $2M+ Football: 62% | Basketball: 24% | Other: 14% SIGNAL: Congressional NIL regulation likely in 2026 — framework pending

5Jersey Patch & On-Kit Sponsorship

AI agent monitors league office pages, team partner pages, and brand marketing domains to track jersey patch deals, kit sponsorships, and new on-athlete advertising inventory across professional leagues.

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Track On-Kit Sponsorship Market
/partners/press/investorsOpenPageRank
ON-KIT SPONSORSHIP INTELLIGENCE ════════════════════════════════════════════════════════ nba.com/sponsors /partners: All 30 teams now have jersey patch sponsors /press: Average deal: $14M/year — up from $8M at launch SIGNAL: NBA jersey patches proving ROI — renewals at 92% nfl.com /press: Helmet sticker program — 28 of 32 teams sold /partners: $8M avg deal — exceeding projections SIGNAL: NFL unlocking new inventory — sleeve patch next premierleague.com /press: Kit sponsorship deals averaging $34M/year /partners: Sleeve sponsors averaging $12M/year SIGNAL: European model showing US leagues have 3x upside potential

6Athlete Influencer Monitoring

AI agent monitors athlete social media analytics platforms, content creation tools, and digital agency domains to track athlete-influencer crossover trends, audience engagement metrics, and content monetization strategies.

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Track Athlete Social Influence
/products/about/blogOpenPageRank
ATHLETE INFLUENCER INTELLIGENCE ════════════════════════════════════════════════════════ hookitapp.com — Sponsorship analytics /products: Social value tracking — 12,000 athletes /about: $8.4B in social media value generated for brands SIGNAL: Athlete social media value now exceeds TV exposure value greenfly.com /products: Athlete content distribution platform /blog: Athletes generating 4x engagement vs brand accounts SIGNAL: Brands shifting spend to athlete-generated content TOP SOCIAL VALUE ATHLETES: Cristiano Ronaldo: $280M annual social value LeBron James: $124M | Lionel Messi: $118M SIGNAL: Women athletes fastest-growing — +180% engagement YoY

7Brand Safety & Reputation Risk

AI agent monitors athlete and team reputation signals, social sentiment platforms, and brand safety services to assess partnership risk, detect potential controversies, and protect sponsor brand equity.

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Assess Brand Safety & Reputation Risk
/press/legal/aboutOpenPageRank
BRAND SAFETY INTELLIGENCE ════════════════════════════════════════════════════════ LOW RISK (2,180 active partnerships): Standard monitoring — no reputation flags detected ELEVATED RISK (42 partnerships): athleteagency.com /press: Client involved in minor social media controversy /legal: No legal proceedings — situation contained RISK SCORE: 4/10 — monitor but no action required HIGH RISK (8 partnerships): sportsteam.com /press: Front office misconduct allegations /legal: Multiple lawsuits filed RISK SCORE: 8/10 — recommend partnership review immediately ACTION: Activate morality clause — brief legal team

8Sponsorship Activation Analysis

AI agent monitors brand activation event pages, experiential marketing platforms, and fan engagement domains to track how sponsors activate their partnerships and measure on-site engagement effectiveness.

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Analyze Sponsorship Activation Trends
/events/products/case-studiesIAB Categories
SPONSORSHIP ACTIVATION INTELLIGENCE ════════════════════════════════════════════════════════ octagon.com — Sports marketing agency /case-studies: AR-powered fan experiences — 4x engagement lift /events: 340 activation events managed in 2025 SIGNAL: Augmented reality activations delivering highest ROI cosm.com /products: Immersive venue experiences — LED dome technology /press: 4 venues operational — $2B investment SIGNAL: Immersive viewing experiences creating new sponsorship inventory satisfi.com /products: AI concierge for stadium activations /case-studies: 12M fan interactions — sponsor message delivery SIGNAL: AI-powered activations replacing static signage — digital first

9Emerging Category Sponsors

AI agent monitors new category entrants into sports sponsorship — crypto, fintech, cannabis, sports betting, and Web3 brands — tracking deal flow, compliance requirements, and market positioning.

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Track Emerging Sponsor Categories
/partners/press/complianceIAB Categories
EMERGING CATEGORY SPONSOR INTELLIGENCE ════════════════════════════════════════════════════════ GROWING CATEGORIES: Sports betting: $2.8B in sponsorship spend (+34%) Fintech/Banking: $1.4B (+22%) Health/Wellness: $980M (+45%) Electric vehicles: $620M (+68%) DECLINING CATEGORIES: Cryptocurrency: $340M (-72% from peak) Traditional banking: $820M (-8%) cashapp.com /partners: 8 league-level deals active /press: $120M annual sports sponsorship budget SIGNAL: Fintech replacing traditional banks as sports sponsors COMPLIANCE NOTE: Cannabis sponsorship approved in 4 leagues but restricted

10Sponsorship Intelligence Dashboard

AI agent synthesizes all sponsorship and endorsement intelligence into an executive dashboard — providing partnership leaders with market valuations, deal pipeline, and competitive positioning across the sports sponsorship landscape.

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Generate Sponsorship Dashboard
/partners/press/investorsOpenPageRankIAB Categories
SPONSORSHIP DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ MARKET SIZE: Global sports sponsorship: $76B (+14%) NIL market: $1.8B (+42%) Naming rights: $4.2B active DEAL PIPELINE: Active negotiations: 34 | Expiring in 12 months: 14 Highest ROI: NFL helmet stickers (4.1x) BRAND SAFETY: High-risk partnerships: 8 (review required)
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Generate Sponsorship Report

Sponsorship Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Brand partnerships tracked: 2,400 deals Athlete endorsements: 1,800 active Naming rights deals: 180 venues NIL marketplaces: 12 platforms monitored KEY INSIGHTS Sports sponsorship market growing 14% driven by new inventory (NFL helmet stickers, jersey patches) and category expansion. Women's sports endorsement values surging 180%. NIL market maturing with congressional regulation imminent. Crypto sponsorship declining sharply — $1.2B in non-renewals.
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