Forward to: Merchandise

Sports Merchandise
Intelligence Workflows

Ten agent workflows for the Merchandise team — licensed merchandise monitoring, e-commerce platform tracking, brand collaboration intelligence, retail channel analysis, jersey sales tracking, memorabilia market intelligence, manufacturing supply chain, counterfeit detection, customization technology, and merchandise revenue optimization — enabling data-driven merchandise strategies.

1Licensed Merchandise Market Tracking

AI agent monitors licensed merchandise retailers, league shop domains, and licensing authority pages to track sales trends, product innovation, and market share across the sports licensing industry.

1
Track Licensed Merchandise Market
/products/investors/pressOpenPageRank
LICENSED MERCHANDISE INTELLIGENCE — $32B MARKET ════════════════════════════════════════════════════════ fanatics.com /products: Vertical integration — manufacturing to retail /investors: $31B valuation — sports e-commerce monopoly /press: Acquired Mitchell & Ness, Topps trading cards SIGNAL: Fanatics controlling entire sports merchandise supply chain nflshop.com /products: Jersey sales — Travis Kelce #1 for 4th quarter /press: Women's merchandise up 340% driven by Taylor Swift effect SIGNAL: Women's sports merchandise fastest-growing segment niketeam.com /products: 2026 World Cup kits — $140B anticipated merchandise cycle /press: On-field + lifestyle lines converging SIGNAL: World Cup driving 4-year merchandise cycle peak in 2026

2E-Commerce Platform Intelligence

AI agent monitors sports e-commerce platforms, DTC team shops, and marketplace technology to track online retail innovation, conversion optimization, and digital merchandise strategies.

1
Monitor Sports E-Commerce Platforms
/products/pricing/pressIAB Categories
SPORTS E-COMMERCE INTELLIGENCE ════════════════════════════════════════════════════════ fanatics.com /products: Real-time jersey printing — ship within 24 hours of trade /press: $8.2B in online sales — 80% market share SIGNAL: Fanatics print-on-demand model revolutionizing sports retail shopify.com/sports /products: DTC team shop infrastructure /case-studies: 14 MLS teams running own e-commerce SIGNAL: Teams building DTC channels for margin and data control stadiumgoods.com /products: Premium sports collectible marketplace /press: LVMH investment — luxury sports crossover SIGNAL: Sports merchandise entering luxury market — premiumization trend

3Brand Collaboration Intelligence

AI agent monitors fashion brand domains, streetwear labels, and luxury houses to track sports merchandise collaborations, limited-edition drops, and crossover collections driving cultural relevance.

1
Track Brand Collaboration Trends
/products/press/aboutOpenPageRank
BRAND COLLABORATION INTELLIGENCE ════════════════════════════════════════════════════════ kith.com /products: NBA x Kith collection — $180-400 price points /press: 8 team collaborations in 2025 — sold out in hours SIGNAL: Streetwear x sports driving 3-5x premium over standard merch rhfrh.com — Rhude /products: F1 team collaboration — luxury sportswear /press: Sports collaborations now 40% of brand revenue SIGNAL: Luxury fashion brands using sports for cultural credibility COLLABORATION MARKET: Active sports-fashion collabs: 240+ partnerships Avg price premium: 280% over standard merchandise Resale value: 2.4x retail on limited drops SIGNAL: Collaboration fatigue emerging — selectivity increasingly important

4Trading Cards & Collectibles

AI agent monitors trading card companies, collectibles marketplaces, and authentication services to track the sports collectibles market — from physical cards to digital collectibles.

1
Monitor Collectibles Market
/products/investors/pressOpenPageRank
SPORTS COLLECTIBLES INTELLIGENCE ════════════════════════════════════════════════════════ topps.com (Fanatics owned) /products: 2026 series — AI-enhanced card designs /investors: Trading card market: $15.2B globally SIGNAL: Fanatics vertically integrating cards into merchandise ecosystem psacard.com — Grading service /products: AI grading assistance — faster turnaround /press: 12M cards graded annually SIGNAL: Grading volume up 180% — market institutionalizing pwccmarketplace.com /products: Fractional sports card ownership — $25 minimum /press: $480M in card trading volume SIGNAL: Fractionalization making high-end cards accessible — new investor class

5Customization & Personalization Tech

AI agent monitors product customization platforms, personalization technology, and on-demand manufacturing to track how technology enables personalized sports merchandise at scale.

1
Track Customization Technology
/products/case-studies/pressIAB Categories
CUSTOMIZATION TECHNOLOGY INTELLIGENCE ════════════════════════════════════════════════════════ fanatics.com/custom /products: On-demand jersey customization — 8-minute production /case-studies: Custom jerseys 42% higher margin than standard SIGNAL: On-demand manufacturing eliminating inventory risk printful.com /products: Print-on-demand for team merchandise /press: Sports category growing 55% annually SIGNAL: POD enabling minor league and college teams to offer full lines unmade.com /products: Mass customization software — 3D preview /case-studies: 78% of shoppers engage with customizer tool SIGNAL: Customization increasing average order value 34%

6Counterfeit Detection Intelligence

AI agent monitors anti-counterfeiting technology providers, marketplace enforcement services, and authentication platforms to track threats to licensed merchandise and protection strategies.

1
Monitor Counterfeit Threats
/products/press/complianceOpenPageRank
COUNTERFEIT DETECTION INTELLIGENCE ════════════════════════════════════════════════════════ entrupy.com /products: AI authentication — 99.1% accuracy /press: Deployed at 4 major sports leagues SIGNAL: AI authentication making counterfeits identifiable at scale red-points.com /products: Online marketplace enforcement — automated takedowns /case-studies: 1.2M counterfeit sports listings removed in 2025 SIGNAL: Counterfeit sports merchandise market estimated at $4.8B COUNTERFEIT HOTSPOTS: Top platforms: DHgate, AliExpress, Wish Fastest-growing: TikTok Shop — 340% increase in fakes SIGNAL: Social commerce platforms becoming primary counterfeit channel

7Retail Channel Analysis

AI agent monitors brick-and-mortar sports retailers, pop-up shop platforms, and omnichannel commerce technology to track retail channel strategy and physical store innovation.

1
Analyze Retail Channel Dynamics
/about/press/productsIAB Categories
RETAIL CHANNEL INTELLIGENCE ════════════════════════════════════════════════════════ dickssportinggoods.com /press: Sports merchandise category +18% — driven by NFL/NBA /about: 860 stores — House of Sport concept expanding SIGNAL: Experiential retail driving sports merchandise sales in-store lids.com /about: 1,200+ locations — specialty headwear + jerseys /press: Acquired by Fanatics — vertical integration continues SIGNAL: Fanatics controlling both online and key retail channels CHANNEL MIX: Online: 52% | Team stores: 18% | Mass retail: 14% Specialty: 10% | Stadium retail: 6% SIGNAL: Online surpassed physical for first time — trend accelerating

8Women's Sports Merchandise Surge

AI agent monitors women's sports merchandise platforms, WNBA/NWSL team shops, and inclusive sizing technology to track the rapidly growing women's sports merchandise market.

1
Track Women's Merchandise Growth
/products/press/aboutIAB Categories
WOMEN'S SPORTS MERCHANDISE INTELLIGENCE ════════════════════════════════════════════════════════ wnba.com/shop /products: Caitlin Clark jersey — #1 selling across all sports in Q3 /press: WNBA merchandise sales up 601% SIGNAL: Women's sports merchandise in unprecedented demand cycle nwslshop.com /products: Team-specific merchandise lines expanding /press: NWSL merchandise revenue tripled in 2025 SIGNAL: NWSL catching up to WNBA in merchandise — soccer advantage WOMEN'S MERCHANDISE MARKET: Total market: $1.8B (+180% in 2 years) Top sellers: Basketball, soccer, tennis SIGNAL: Brands underinvesting in women's inventory — sellout rates 3x men's

9Sustainability in Sports Merchandise

AI agent monitors sustainable apparel manufacturers, recycled material suppliers, and eco-certification domains to track sustainability adoption in sports merchandise production and consumer demand.

1
Track Sustainable Merchandise Trends
/sustainability/products/pressIAB Categories
SUSTAINABLE MERCHANDISE INTELLIGENCE ════════════════════════════════════════════════════════ adidas.com/sustainability /sustainability: 90% recycled polyester in team jerseys by 2026 /products: Parley ocean plastic jerseys — 18M units sold SIGNAL: Recycled materials becoming standard — not premium ambercycle.com /products: Chemical recycling — polyester from textile waste /press: Partnership with Nike for sports apparel SIGNAL: Circular textile technology reaching commercial scale SUSTAINABILITY METRICS: Consumer willingness to pay premium: 62% of fans under 35 Recycled content in jerseys: 72% (up from 15% in 2020) SIGNAL: Sustainability table stakes for Gen Z fans — not differentiator

10Merchandise Intelligence Dashboard

AI agent synthesizes all sports merchandise intelligence into an executive dashboard — providing merchandise leadership with market trends, channel dynamics, and revenue optimization insights.

1
Generate Merchandise Dashboard
/products/investors/pressOpenPageRankIAB Categories
MERCHANDISE DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ MARKET: Licensed merchandise: $32B | Collectibles: $15.2B Women's sports: $1.8B (+180%) CHANNELS: Online share: 52% (first time majority) Fanatics market share: 80% online TRENDS: Customization: 42% higher margin Counterfeits: $4.8B in losses Sustainability: 72% recycled content in jerseys
2
Generate Merchandise Report

Sports Merchandise Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Retailers tracked: 340 domains E-commerce platforms: 85 domains Brand collaborations: 240 partnerships Collectibles platforms: 42 domains KEY INSIGHTS Fanatics consolidating control across manufacturing, retail, and trading cards. Women's sports merchandise surging 180% with WNBA and NWSL leading. Brand collaborations driving 280% price premiums. Counterfeit market at $4.8B — social commerce becoming primary channel for fakes. Sustainability now standard — 72% recycled content.
Get in Touch

Interested in AI Agent Domain Intelligence?

For pricing, subscription options, custom database builds, or enterprise partnerships — contact us below.

Power Your AI Agents with Domain Intelligence

Subscribe to the AI Agent Domain Database — continuous access to 100M+ domains, 20 page types each, quarterly refreshes, and real-time change signals.

AI Agent Database View Pricing

Annual subscription includes quarterly data refreshes, change detection alerts, and priority API access.