Forward to: Fan Experience

Fan Engagement
Analytics Workflows

Ten agent workflows for the Fan Experience team — fan platform monitoring, social engagement tracking, loyalty program intelligence, digital community analysis, fantasy sports platforms, gamification technology, CRM and data platforms, international fan development, accessibility and inclusion, and fan sentiment analysis — enabling data-driven fan engagement strategies.

1Fan Platform Monitoring

AI agent monitors fan engagement platform domains to track technology capabilities, feature innovation, and adoption rates across teams and leagues.

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Track Fan Platform Ecosystem
/products/case-studies/pressOpenPageRank
FAN PLATFORM INTELLIGENCE — 140 VENDORS TRACKED ════════════════════════════════════════════════════════ sportradar.com /products: Fan engagement suite — real-time data widgets /case-studies: 240 league partnerships — data powering fan apps /press: $2.4B revenue — IPO growth trajectory SIGNAL: Sportradar becoming infrastructure layer for fan engagement livelike.com /products: Interactive widgets — polls, trivia, predictions /case-studies: 35% increase in watch time with interactive features SIGNAL: Interactive second-screen engagement becoming standard fanhero.com /products: White-label fan community platforms /press: Powering DTC fan communities for 48 teams SIGNAL: Teams building owned fan communities — reducing social dependence

2Fantasy Sports Platform Intelligence

AI agent monitors fantasy sports platforms, daily fantasy operators, and prediction game services to track user engagement, feature innovation, and market dynamics.

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Monitor Fantasy Platform Evolution
/products/about/pressIAB Categories
FANTASY SPORTS INTELLIGENCE ════════════════════════════════════════════════════════ espn.com/fantasy /products: AI draft assistant — GPT-powered analysis /about: 42M active fantasy players — largest platform SIGNAL: AI integration making fantasy more accessible to casual fans underdogfantasy.com /products: Best Ball + Pick'em — simplified fantasy /press: $500M valuation — fastest-growing DFS platform SIGNAL: Simplified fantasy formats capturing non-traditional fans sleeper.com /products: Social-first fantasy platform — chat integrated /about: 8M users — strongest Gen Z demographics SIGNAL: Social integration critical — Sleeper proving social-first model

3Loyalty Program Intelligence

AI agent monitors team loyalty platforms, rewards program technology, and fan recognition systems to track loyalty program innovation and effectiveness across sports organizations.

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Track Loyalty Program Innovation
/products/about/partnersOpenPageRank
LOYALTY PROGRAM INTELLIGENCE ════════════════════════════════════════════════════════ socios.com /products: Fan tokens — 180+ sports organizations /about: 2.4M active token holders SIGNAL: Fan token model maturing — utility-focused, less speculative fevo.com /products: Social group ticketing — shared experiences /case-studies: 28% increase in group ticket sales SIGNAL: Social purchasing driving incremental fan attendance sessionm.com (Mastercard) /products: Loyalty platform — 340 brand integrations /case-studies: Sports team loyalty programs — 4.2x engagement SIGNAL: Data-driven loyalty programs increasing season ticket retention 18%

4Gamification Technology

AI agent monitors gamification platforms, prediction game services, and interactive entertainment domains to track how gamification is being used to drive fan engagement and monetization.

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Monitor Gamification Innovation
/products/case-studies/pressIAB Categories
GAMIFICATION INTELLIGENCE ════════════════════════════════════════════════════════ chalkline.com /products: Free-to-play prediction games for sports /case-studies: 86% of players return within 7 days SIGNAL: Free-to-play games driving 12x conversion to betting/tickets pulseid.com /products: AR scavenger hunts for in-venue engagement /case-studies: 45 min avg session — 3x traditional in-venue dwell SIGNAL: AR gamification extending in-venue time and spend kaizen.io /products: AI-powered personalized challenges for fans /press: Adopted by 28 European football clubs SIGNAL: Personalized gamification outperforming generic by 4x

5Fan Data & CRM Platforms

AI agent monitors sports CRM platforms, fan data management services, and customer data platforms to track how teams are building unified fan profiles and personalizing engagement.

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Track Fan Data Technology
/products/case-studies/partnersOpenPageRank
FAN DATA PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ salesforce.com/sports /products: Sports Cloud — unified fan profile platform /case-studies: 48 professional teams deployed /partners: NBA league-wide CRM partnership SIGNAL: Salesforce becoming default sports CRM — data unification kore.team /products: Sports-specific CRM — ticketing integration /press: 200+ team deployments — mid-market focus SIGNAL: Sports-specific CRM outperforming generic platforms by 3x sap.com/sports /products: Sports One — team + league analytics /case-studies: NFL, NBA, NHL, MLS partnerships SIGNAL: Enterprise-grade fan analytics becoming accessible to all teams

6Digital Community & Social Engagement

AI agent monitors team social media strategies, community platform adoption, and digital fan gathering spaces to track how sports organizations build and maintain digital fan communities.

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Analyze Digital Community Strategies
/about/blog/pressIAB Categories
DIGITAL COMMUNITY INTELLIGENCE ════════════════════════════════════════════════════════ discord.com (sports servers) /about: 14,000+ sports community servers /blog: Game-day watch parties averaging 12K concurrent users SIGNAL: Discord becoming preferred real-time fan community platform reddit.com (sports subreddits) /about: r/nfl: 8.2M members | r/nba: 6.8M members /press: Sports driving 22% of Reddit engagement SIGNAL: Reddit game threads becoming second-screen standard COMMUNITY ENGAGEMENT SUMMARY: Teams with owned communities: 34% (up from 8%) Avg engagement owned vs social: 4.2x higher on owned platforms SIGNAL: Teams investing in owned communities for data and engagement control

7International Fan Development

AI agent monitors international fan growth initiatives, global marketing platforms, and cross-border engagement strategies to track how leagues and teams are expanding international fanbases.

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Track International Fan Growth
/about/press/eventsCountries
INTERNATIONAL FAN DEVELOPMENT INTELLIGENCE ════════════════════════════════════════════════════════ nfl.com/international /events: 8 international games in 2026 — London, Germany, Mexico, Brazil /press: International fan base: 180M (up from 120M in 2022) SIGNAL: NFL international strategy succeeding — Germany fastest-growing nba.com/global /about: Broadcast in 215 countries — 1.7B social followers /press: NBA Africa league expanding to 16 teams SIGNAL: NBA most global US sport — Africa next growth market laliga.com/global /press: Fan offices in 44 countries /about: 2.8B global fans SIGNAL: European football model — localized content in 20+ languages

8Fan Sentiment & Satisfaction

AI agent monitors fan survey platforms, sentiment analysis services, and review domains to track real-time fan satisfaction, identify pain points, and benchmark experience quality across venues and teams.

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Monitor Fan Sentiment Trends
/products/case-studies/blogIAB Categories
FAN SENTIMENT INTELLIGENCE ════════════════════════════════════════════════════════ qualtrics.com/sports /products: Fan experience measurement — real-time survey /case-studies: NFL CX program — 82% satisfaction score SIGNAL: Fan satisfaction directly correlating with renewal rates (0.87) Top satisfaction drivers: 1. Game quality/competitive: 92% influence 2. Mobile app experience: 78% influence 3. F&B quality/speed: 68% influence 4. Parking/transit: 54% — biggest pain point 5. Wi-Fi reliability: 62% influence BENCHMARK: Industry avg satisfaction: 74% Top quartile: 88% | Bottom quartile: 61%

9Accessibility & Inclusion

AI agent monitors accessibility technology providers, inclusion program domains, and ADA compliance platforms to track how sports organizations are improving access for all fans.

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Track Accessibility Innovation
/about/compliance/productsIAB Categories
ACCESSIBILITY & INCLUSION INTELLIGENCE ════════════════════════════════════════════════════════ audioeye.com /products: Digital accessibility platform for team websites /case-studies: 24 professional teams — WCAG compliance SIGNAL: Digital accessibility lawsuits driving rapid compliance adoption aira.io /products: AI-powered visual assistance for blind fans /press: Deployed at 18 major sports venues SIGNAL: AI enabling real-time venue navigation for visually impaired INCLUSION METRICS: Venues with sensory rooms: 62% (up from 12%) ASL interpretation: 34% of teams offering SIGNAL: Inclusion investment improving — sensory rooms becoming standard

10Fan Engagement Dashboard

AI agent synthesizes all fan engagement intelligence into an executive dashboard — providing leadership with platform trends, community growth, and satisfaction metrics across the fan experience ecosystem.

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Generate Fan Engagement Dashboard
/products/press/aboutOpenPageRankIAB Categories
FAN ENGAGEMENT DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ PLATFORMS: Fan tech vendors: 140 tracked Fantasy players: 62M active Owned communities: 34% of teams (growing) SATISFACTION: Industry avg: 74% | Top quartile: 88% #1 driver: Mobile app experience INTERNATIONAL: NFL global fans: 180M International games: 8 scheduled for 2026
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Generate Fan Engagement Report

Fan Engagement Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Fan platforms tracked: 140 vendor domains Fantasy platforms: 18 domains Loyalty programs: 86 team programs Community platforms: 34 owned communities KEY INSIGHTS Fan engagement technology maturing with AI-powered personalization. Fantasy sports evolving toward simplified formats attracting casual fans. Teams building owned digital communities for data control. International fan development accelerating with 8 NFL games abroad. Accessibility becoming standard with sensory rooms in 62% of venues.
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