Forward to: Brand Team

Brand Intelligence
Workflows

Ten agent workflows for the Brand Team — competitor brand monitoring, trademark tracking, brand perception analysis, reputation intelligence, influencer partnership detection, brand safety monitoring, visual identity tracking, brand extension intelligence, crisis detection, and brand equity dashboard — enabling data-driven brand management powered by comprehensive domain intelligence.

1Competitor Brand Monitoring

AI agent monitors competitor CPG brand domains to track product launches, messaging changes, campaign activity, and brand positioning shifts — providing real-time competitive brand intelligence.

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Track Competitor Brand Domain Signals
/products/press/about/blogOpenPageRank
COMPETITOR BRAND INTELLIGENCE — 420 BRANDS TRACKED ════════════════════════════════════════════════════════ pg.com — Procter & Gamble /products: Tide Power Pods reformulation — "50% more cleaning power" /press: $200M campaign launch for Tide sustainability rebrand /blog: +18 new articles on sustainable packaging SIGNAL: Major brand repositioning toward eco-conscious consumers unilever.com /products: Dove Men+Care line expansion — 6 new SKUs /press: AI-powered personalization pilot for Axe brand /about: New Chief Brand Officer appointed SIGNAL: Accelerating male grooming category — monitor share impact churchdwight.com — Church & Dwight /products: OxiClean entering laundry pods segment /press: Q4 marketing spend up 22% /careers: Hiring brand managers for new category SIGNAL: Direct competitive threat to our pods portfolio

2Trademark & IP Monitoring

AI agent scans domain registrations and competitor sites to detect potential trademark infringements, brand impersonation, counterfeit product listings, and unauthorized use of brand assets.

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Detect Brand Infringement Signals
/products/legalDomain AgesIAB Categories
TRADEMARK INFRINGEMENT DETECTION ════════════════════════════════════════════════════════ HIGH-RISK INFRINGEMENTS: tidecleaners-official.com Domain Age: 12 days | PageRank: 0.2 /products: Selling counterfeit Tide pods — mimicking packaging IAB Category: Shopping > Cleaning Products ALERT: Counterfeit operation — initiate takedown immediately dove-skincare-deals.net Domain Age: 34 days | PageRank: 0.5 /products: Unauthorized reseller using Dove trademark ALERT: Gray market reseller — monitor for brand dilution MONTHLY SUMMARY: Domains scanned: 14,200 Infringements detected: 8 Takedowns initiated: 5 completed

3Brand Perception Analysis

AI agent monitors brand-related content across competitor and media domains to gauge brand sentiment, category associations, and perception shifts relative to key competitors.

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Analyze Brand Perception Trends
/blog/press/aboutPersonasOpenPageRank
BRAND PERCEPTION INTELLIGENCE ════════════════════════════════════════════════════════ Brand Sustainability Quality Value Innovation Trend Our Brand 82/100 88 74 62 +4 pg.com 91/100 85 68 78 +8 unilever.com 89/100 82 72 74 +6 henkel.com 71/100 86 81 68 +1 PERCEPTION GAP ANALYSIS: Innovation: 16 points behind P&G — critical gap Sustainability: 9 points behind P&G — closing but gap remains Value: 6 points ahead of P&G — leverage in pricing RECOMMENDATION: Increase innovation messaging by 40%

4Influencer Partnership Detection

AI agent monitors influencer and creator domains to detect new brand partnerships, ambassador signings, and sponsored content deals by competitors — enabling proactive influencer strategy adjustments.

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Track Influencer Brand Deals
/partners/blog/pressPersonas
INFLUENCER PARTNERSHIP INTELLIGENCE ════════════════════════════════════════════════════════ COMPETITOR INFLUENCER MOVES: pg.com — Tide Brand /partners: New ambassador — MrBeast (320M subscribers) /press: Multi-year deal estimated $15-20M SIGNAL: Major competitor influencer play — evaluate counter-strategy unilever.com — Dove /blog: 12 new micro-influencer campaigns detected /partners: Partnership with Gymshark athletes SIGNAL: Shifting to fitness/wellness influencer segment MARKET GAPS: Unpartnered high-reach creators in our category: 34 Recommended targets: Emma Chamberlain, Tinx, Alix Earle Estimated cost: $2-5M per deal

5Brand Safety Monitoring

AI agent monitors ad placement domains and content platforms to ensure brand advertising does not appear alongside harmful, controversial, or off-brand content — protecting brand reputation.

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Monitor Brand Safety Risks
/about/blogWeb FilteringIAB Categories
BRAND SAFETY MONITORING — 12,400 DOMAINS SCANNED ════════════════════════════════════════════════════════ BRAND SAFETY VIOLATIONS: clickbaitnews247.com Web Filtering: Misinformation / Clickbait Our ads detected: 3 display placements ALERT: Immediate blocklist — notify media agency extremeforum.net Web Filtering: Hate Speech / Extremism Our ads detected: 1 programmatic placement ALERT: Urgent blocklist — investigate supply path SAFE PLACEMENTS: 98.4% compliance rate Total placements monitored: 48,200 Violations this month: 12 (down from 28 last month) Blocklist additions: 34 new domains

6Visual Identity Tracking

AI agent monitors competitor domains for brand visual identity changes — logo updates, color palette shifts, packaging redesigns, and website overhauls that signal brand evolution strategies.

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Detect Visual Identity Changes
/about/products/pressOpenPageRank
VISUAL IDENTITY CHANGE DETECTION ════════════════════════════════════════════════════════ pepsi.com /about: Complete logo redesign detected /products: New packaging rollout across 14 SKUs /press: $1.2B rebrand investment over 3 years SIGNAL: Major visual refresh — assess impact on shelf presence tropicana.com /products: Packaging redesign — premium look and feel Previous change: 2021 rebrand reversal (negative reception) SIGNAL: Cautious evolution this time — consumer testing first methodhome.com /products: New minimalist packaging — Gen Z appeal /about: Updated sustainability visual language SIGNAL: Clean design trend accelerating in home care

7Brand Extension Intelligence

AI agent detects brand extension signals from competitor domains — new category entries, sub-brand launches, licensing deals, and brand stretch strategies that could reshape competitive dynamics.

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Track Brand Extension Moves
/products/press/careersIAB Categories
BRAND EXTENSION DETECTION ════════════════════════════════════════════════════════ clorox.com /products: Clorox entering air purification category /press: Partnership with Dyson for co-branded purifier /careers: Hiring appliance engineers IAB: Shifting from "Cleaning Products" to "Home Appliances" SIGNAL: Major category extension — threatens our air care line dettol.com /products: Dettol launching personal care wipes line /press: Leveraging hygiene trust from pandemic SIGNAL: Hygiene brand stretching into personal care — monitor EXTENSION SUCCESS RATES: Successful extensions (maintained brand equity): 62% Failed extensions (brand dilution): 24% Too early to assess: 14%

8Crisis Detection & Monitoring

AI agent monitors media domains, social platforms, and competitor activity for brand crisis signals — product recalls, negative press, social media backlash, and reputational threats requiring rapid response.

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Detect Brand Crisis Signals
/press/blog/legalOpenPageRankChange Signal
BRAND CRISIS MONITORING — REAL-TIME ════════════════════════════════════════════════════════ ACTIVE CRISIS — OUR BRAND: reuters.com — PageRank: 9.2 /press: "Product recall issued for [Brand] baby formula batch" Mentions: 847 domains in 4 hours Sentiment: 92% negative fda.gov /press: FDA Class II recall notice published /compliance: Investigation status: Active CRISIS VELOCITY: Media domains covering: 847 and rising Social amplification: 12x normal volume Estimated reach: 45M consumers CRITICAL: Activate crisis communication protocol immediately ACTION: Crisis response page live within 2 hours

9Campaign Performance Tracking

AI agent monitors media and publisher domains to track brand campaign visibility, share of voice, competitive ad spending signals, and earned media coverage following campaign launches.

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Track Campaign Visibility
/blog/press/eventsOpenPageRank
CAMPAIGN PERFORMANCE — "CLEAN FUTURE" CAMPAIGN ════════════════════════════════════════════════════════ EARNED MEDIA COVERAGE: Publisher domains covering campaign: 124 High-authority domains (PageRank 7+): 18 Estimated earned media value: $4.2M SHARE OF VOICE (Cleaning Category): Our Brand: 34% (up from 28%) pg.com / Tide: 29% unilever.com: 18% henkel.com: 12% Others: 7% TOP PERFORMING PLACEMENTS: goodhousekeeping.com — 2.4M impressions thespruce.com — 1.8M impressions buzzfeed.com — 4.1M impressions (viral)

10Brand Equity Dashboard

AI agent synthesizes all brand intelligence into an executive dashboard — providing leadership with real-time visibility into brand health, competitive positioning, and emerging threats across the brand portfolio.

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Generate Brand Intelligence Dashboard
/products/press/aboutOpenPageRankIAB Categories
BRAND EQUITY DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ PORTFOLIO HEALTH: Brands tracked: 420 | Our brands: 24 Overall brand health index: 78/100 (up 3 pts) TOP THREATS: 1. P&G sustainability rebrand — closing perception gap 2. Church & Dwight pods entry — direct category threat 3. Clorox air purification extension — new competitive front OPPORTUNITIES: 1. Male grooming whitespace — $2.4B addressable market 2. Gen Z sustainability messaging — high resonance detected
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Generate Brand Report

Brand Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Competitor brands tracked: 420 domains Brand safety compliance: 98.4% Active IP infringements: 8 (5 takedowns completed) Crisis alerts this month: 1 (product recall — managed) KEY INSIGHTS P&G investing $200M in Tide sustainability rebrand — widening perception gap. Church & Dwight entering pods segment as direct threat. Influencer market shifting toward micro-influencer strategies. Clean Future campaign outperforming — 34% share of voice achieved.
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