Forward to: Sales Team

Retail Distribution
Workflows

Ten agent workflows for the Sales Team — retail partner monitoring, distribution channel tracking, shelf space intelligence, omnichannel availability analysis, retailer M&A tracking, private label monitoring, retail media network analysis, grocery chain expansion intelligence, club channel tracking, and distribution dashboard — enabling data-driven distribution decisions powered by comprehensive domain intelligence.

1Retail Partner Monitoring

AI agent monitors major retail partner domains to track assortment changes, promotional calendar updates, vendor requirements, and strategic shifts that affect CPG distribution.

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Track Retail Partner Signals
/products/press/partners/investorsOpenPageRank
RETAIL PARTNER INTELLIGENCE — 180 RETAILERS TRACKED ════════════════════════════════════════════════════════ walmart.com — #1 Retailer /investors: Grocery category reorganization announced /partners: New vendor sustainability requirements — effective Q3 /press: +240 new store openings planned for 2026 SIGNAL: Update packaging compliance for new sustainability mandate target.com /products: Shelf reset scheduled for March — cleaning aisle /press: Premium private label expansion in personal care /partners: Reducing vendor count by 15% SIGNAL: Vendor consolidation risk — strengthen category captain role costco.com /products: Kirkland expanding into premium cleaning products /investors: Membership up 8% — traffic growing SIGNAL: Growing channel — propose exclusive pack sizes

2Distribution Channel Tracking

AI agent monitors distribution across mass, grocery, drug, club, and e-commerce channels to identify gaps, expansion opportunities, and channel-shifting trends.

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Analyze Channel Distribution
/products/aboutIAB CategoriesCountries
DISTRIBUTION CHANNEL ANALYSIS ════════════════════════════════════════════════════════ Channel Our Products Competitors Gap Trend Mass Retail 94% 96% -2% Stable Grocery 88% 91% -3% +2% Drug/Pharmacy 72% 85% -13% -1% Club 82% 78% +4% +3% E-commerce 68% 82% -14% +5% CRITICAL GAPS: Drug/Pharmacy: 13% below competitors — missing CVS endcaps E-commerce: 14% gap — Amazon 3P seller issues RECOMMENDATION: Prioritize CVS HQ meeting + Amazon MAP enforcement

3Shelf Space Intelligence

AI agent monitors retailer product pages and category management signals to track shelf positioning, facings, planogram changes, and competitive shelf share across key accounts.

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Track Shelf Position Changes
/products/pressOpenPageRankChange Signal
SHELF SPACE INTELLIGENCE — CLEANING AISLE ════════════════════════════════════════════════════════ walmart.com — Category Reset Alert /products: Cleaning aisle planogram updated Our brands: Lost 2 facings on laundry detergent Competitor gain: pg.com Tide +3 facings SIGNAL: Shelf share declining at #1 account — escalate kroger.com /products: Endcap feature secured for Q2 promo Our brands: Gained secondary placement on cleaning aisle SIGNAL: Kroger relationship strengthening — expand program SHELF SHARE TREND (TOP 5 ACCOUNTS): Our brands avg: 22% (down from 24%) Target: 28% to match category share

4Omnichannel Availability

AI agent monitors product availability across online and offline retail domains, detecting out-of-stock situations, delivery delays, and fulfillment gaps before they impact sales.

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Monitor Product Availability
/products/supportChange Signal
OMNICHANNEL AVAILABILITY MONITOR ════════════════════════════════════════════════════════ OUT-OF-STOCK ALERTS: amazon.com — Our Top 5 SKUs SKU #1 (Laundry Pods 42ct): OUT OF STOCK — 3 days Est. lost revenue: $48,000/day Competitor buybox: pg.com Tide capturing share CRITICAL: Expedite FBA shipment — priority restock walmart.com SKU #3 (Dish Soap 28oz): Low stock — 12 units left Replenishment ETA: 4 days SIGNAL: Risk of OOS — accelerate PO processing AVAILABILITY SCORECARD: Overall in-stock rate: 96.2% Target: 98.5% | Gap: -2.3%

5Retailer M&A Tracking

AI agent monitors retail industry domains for M&A signals — merger announcements, acquisition rumors, store closures, and bankruptcy filings that could reshape distribution landscapes.

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Track Retail M&A Activity
/investors/press/leadershipOpenPageRank
RETAIL M&A INTELLIGENCE ════════════════════════════════════════════════════════ ACTIVE M&A SIGNALS: albertsons.com + kroger.com /investors: Merger proceedings — FTC review ongoing /press: Divestiture of 400 stores to satisfy regulators SIGNAL: Prepare for account restructuring — 400 stores changing hands dollargeneral.com /investors: Exploring "strategic alternatives" for store portfolio /leadership: New CEO from grocery background /careers: Corporate hiring freeze SIGNAL: 72% probability of partial sale or format change IMPACT ASSESSMENT: Our revenue at risk from retail M&A: $180M (8% of retail) Mitigation: Diversify into unaffected accounts

6Private Label Monitoring

AI agent monitors retailer private label and store brand domains to track new launches, quality positioning, pricing strategies, and category expansion that threatens branded CPG products.

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Track Private Label Threats
/products/press/blogIAB Categories
PRIVATE LABEL INTELLIGENCE ════════════════════════════════════════════════════════ walmart.com — Great Value /products: Launching premium cleaning pods — direct Tide competitor Pricing: $8.99 vs our $14.99 (40% discount) /press: "Premium quality at Great Value prices" positioning SIGNAL: High-quality PL threat — evaluate price response amazon.com — Solimo / Amazon Basics /products: 8 new SKUs in household cleaning /press: AI-optimized formulations for key categories SIGNAL: Amazon PL expanding aggressively in our categories PRIVATE LABEL SHARE TREND: Cleaning category PL share: 28% (up from 24% YoY) Personal care PL share: 19% (up from 17% YoY) ALERT: PL erosion accelerating — innovation response needed

7Retail Media Network Analysis

AI agent monitors retail media network domains to track ad inventory, pricing, targeting capabilities, and ROI metrics — optimizing retail media spending across accounts.

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Analyze Retail Media Networks
/products/partners/docsOpenPageRank
RETAIL MEDIA NETWORK INTELLIGENCE ════════════════════════════════════════════════════════ advertising.walmart.com — Walmart Connect /products: New sponsored video format launched /docs: API v3 — improved audience targeting CPM trend: $8.40 (up 22% YoY) ROAS: 4.2x — best-performing network advertising.amazon.com /products: Clean room data — new category insights /docs: Brand Store analytics upgrade CPM: $12.80 (up 31% YoY) ROAS: 3.1x — declining efficiency roundel.com — Target /products: Off-site extension via The Trade Desk CPM: $6.20 — undervalued opportunity ROAS: 3.8x — improving SIGNAL: Shift 15% budget from Amazon to Target Roundel

8Grocery Chain Expansion

AI agent monitors grocery chain domains to track new store openings, format changes, geographic expansion, and remodel programs — identifying distribution expansion opportunities.

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Track Grocery Expansion
/press/about/careersCountries
GROCERY EXPANSION INTELLIGENCE ════════════════════════════════════════════════════════ aldi.us /press: +120 new stores planned in Southeast US /careers: Hiring store managers in FL, GA, NC /about: Converting 100 acquired stores to Aldi format SIGNAL: Major expansion in our weak distribution territory lidl.com /press: Entering Texas and Arizona markets /careers: +45 new store positions posted SIGNAL: European discounters reshaping US grocery — get listed early heb.com /press: Expanding beyond Texas — first stores in Louisiana /about: $1.8B capital investment program SIGNAL: Premium regional grocer expanding — prioritize new account

9Club Channel Tracking

AI agent monitors club store domains (Costco, Sam's, BJ's) to track exclusive item opportunities, pack size requirements, demo programs, and membership trends that drive bulk purchasing.

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Monitor Club Channel Dynamics
/products/investors/pressOpenPageRank
CLUB CHANNEL INTELLIGENCE ════════════════════════════════════════════════════════ costco.com /investors: Membership renewals at 93% — record high /products: Kirkland cleaning category expanding — 4 new items Treasure Hunt items: Our competitor featured this month SIGNAL: Propose exclusive holiday gift pack for Q4 rotation samsclub.com /products: Scan-and-go expanding — digital-first shopping /press: 30 new clubs opening in 2026 SIGNAL: Growing channel — submit new item proposals for July review bjs.com /investors: Same-store sales +6.2% /products: Own brand expansion slowing — opening to national brands SIGNAL: Window of opportunity — present 3 SKU proposals

10Distribution Dashboard

AI agent synthesizes all distribution intelligence into an executive dashboard — providing sales leadership with real-time visibility into channel coverage, retailer health, and distribution gaps.

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Generate Distribution Dashboard
/products/investors/pressOpenPageRankIAB Categories
DISTRIBUTION DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ CHANNEL COVERAGE: Mass: 94% | Grocery: 88% | Drug: 72% Club: 82% | E-commerce: 68% KEY RISKS: Private label erosion: +4% YoY in cleaning Target vendor consolidation: 15% reduction Retail M&A at-risk revenue: $180M OPPORTUNITIES: Aldi/Lidl expansion: 220 new stores in our weak areas Target Roundel: Undervalued media — shift budget
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Generate Distribution Report

Distribution Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Retailers tracked: 180 domains In-stock rate: 96.2% (target 98.5%) Private label threat level: HIGH — 28% category share Retail M&A exposure: $180M revenue at risk KEY INSIGHTS Drug channel gap widening to 13% below competitors. Amazon OOS costing $48K/day on top SKU. European discounters (Aldi, Lidl) expanding rapidly — critical to secure early listings. Retail media CPMs rising — reallocate to higher-ROAS networks.
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