Forward to: Digital Commerce

D2C Channel
Analytics

Ten agent workflows for Digital Commerce — direct-to-consumer platform monitoring, subscription model tracking, digital storefront analysis, e-commerce intelligence, competitor D2C strategy assessment, conversion optimization signals, customer acquisition cost tracking, loyalty program analysis, social commerce monitoring, and D2C dashboard — enabling data-driven digital commerce decisions.

1Competitor D2C Platform Monitoring

AI agent monitors competitor direct-to-consumer website domains to track platform launches, feature additions, user experience changes, and D2C strategy evolution.

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Track Competitor D2C Platforms
/products/about/loginOpenPageRankChange Signal
D2C PLATFORM INTELLIGENCE — 85 CPG D2C SITES TRACKED ════════════════════════════════════════════════════════ tide.com — P&G Direct Store /products: Full product catalog now available D2C /login: New loyalty program "Tide Rewards" launched /about: Free shipping threshold lowered to $25 SIGNAL: P&G investing heavily in D2C — channel shift accelerating grove.co — D2C Aggregator /products: 240 brands now on platform (up from 180) /about: $1.2B valuation — Series E funding SIGNAL: Growing D2C aggregator — evaluate partnership hellofresh.com /products: Expanding into household cleaning bundles /press: "Home essentials" subscription add-on SIGNAL: Meal kit platforms entering CPG D2C — new channel threat

2Subscription Model Tracking

AI agent monitors CPG subscription services across competitor and platform domains to track subscription pricing, frequency options, and retention strategies.

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Track Subscription Models
/products/pricing/loginChange Signal
SUBSCRIPTION MODEL INTELLIGENCE ════════════════════════════════════════════════════════ Brand Model Discount Frequency Trend tide.com Subscribe 15% Monthly Growing grove.co VIP Box 20% Bi-monthly Growing amazon.com S&S Subscribe/Save 15% Flexible Dominant brandless.com Membership $4.99/mo Monthly Declining Our Brand Subscribe 10% Monthly Flat COMPETITIVE GAPS: Our discount: 10% vs competitor avg 15-20% Our frequency options: Monthly only — competitors offer flexible RECOMMENDATION: Increase to 15% + add bi-monthly/quarterly options Estimated subscriber growth: +34% within 6 months

3E-Commerce Marketplace Intelligence

AI agent monitors Amazon, Walmart.com, and other marketplace domains to track our product performance, competitor positioning, and marketplace algorithm changes.

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Analyze Marketplace Performance
/products/aboutOpenPageRankChange Signal
E-COMMERCE MARKETPLACE INTELLIGENCE ════════════════════════════════════════════════════════ amazon.com — Our Brand Performance Category rank: #4 in Laundry (was #3) Buybox win rate: 72% (target 85%) Search visibility: Declining — "laundry pods" now page 2 A+ Content: Outdated — competitor content refreshed SIGNAL: Losing organic rank — increase sponsored brand spend walmart.com Category rank: #3 in Laundry — improving Walmart+ subscribers: Growing 24% — more online orders Search visibility: Strong — top 3 for all key terms MARKETPLACE SHARE: Amazon: 12% (down from 14%) Walmart.com: 18% (up from 15%) Target.com: 22% (stable) INSIGHT: Walmart.com compensating for Amazon decline — double down

4Conversion Optimization Signals

AI agent monitors competitor product pages and digital storefronts for UX changes, content optimization, and conversion rate improvement tactics to benchmark best practices.

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Track Conversion Optimization
/products/login/aboutChange Signal
CONVERSION OPTIMIZATION INTELLIGENCE ════════════════════════════════════════════════════════ tide.com — Recent Changes Detected: /products: Added video demonstrations on PDPs /products: "Quick reorder" button for repeat buyers /login: One-click reorder from account dashboard SIGNAL: Copy video demo approach — est. +8% conversion lift grove.co — UX Changes: /products: AI-powered product recommendations /login: Simplified 2-step checkout (was 5-step) SIGNAL: Checkout simplification benchmark — our flow is 4 steps OUR D2C CONVERSION BENCHMARKS: Homepage to PDP: 32% (industry avg 38%) PDP to cart: 18% (industry avg 15%) Cart to purchase: 42% (industry avg 58%) CRITICAL: Cart abandonment rate too high — simplify checkout

5Customer Acquisition Cost Tracking

AI agent monitors competitor digital advertising domains and paid media activity to estimate customer acquisition costs and benchmark marketing efficiency.

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Track CAC Metrics
/blog/press/eventsOpenPageRank
CUSTOMER ACQUISITION COST INTELLIGENCE ════════════════════════════════════════════════════════ Channel Our CAC Industry Avg Gap Trend Paid Search $28 $22 +27% Rising Social (Meta) $18 $24 -25% Stable Social (TikTok) $12 $16 -25% Improving Email $4 $6 -33% Stable Influencer $22 $18 +22% Rising BLENDED CAC: Our D2C: $19.40 (target $15) LTV/CAC ratio: 3.2x (target 4x) OPTIMIZATION: Shift 20% budget from Search to TikTok: Save $4.80/acq Increase email capture on site: $4 CAC — best channel Projected CAC after optimization: $16.20 (-16%)

6Loyalty Program Analysis

AI agent monitors CPG loyalty and rewards program domains to track competitor loyalty strategies, point structures, and retention tactics.

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Analyze Loyalty Programs
/login/products/aboutChange Signal
LOYALTY PROGRAM INTELLIGENCE ════════════════════════════════════════════════════════ tide.com — Tide Rewards (NEW) /login: Points per purchase + sustainability bonus Structure: $1 = 10 pts | 500 pts = $5 reward Engagement: Gamification + eco-challenges SIGNAL: P&G building D2C loyalty — competitive threat grove.co — VIP Program /login: Free shipping + early access + higher discounts Tiers: Standard / VIP ($4.99/mo) / VIP+ Retention: 78% VIP annual retention rate Our Program: Basic rewards only Points: $1 = 5 pts | 1000 pts = $5 reward GAP: No gamification, no tiers, no sustainability component RECOMMENDATION: Add tiers + eco-challenges + referral bonuses

7Social Commerce Monitoring

AI agent monitors social commerce platforms and shoppable content domains to track competitor social selling strategies and identify emerging social commerce opportunities.

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Track Social Commerce
/products/partners/blogPersonas
SOCIAL COMMERCE INTELLIGENCE ════════════════════════════════════════════════════════ TIKTOK SHOP — CPG CATEGORY: pg.com brands: 14 products listed on TikTok Shop unilever.com: 8 products listed Our brand: 0 products on TikTok Shop CRITICAL: Competitors active on TikTok Shop — we are absent INSTAGRAM SHOPPING: pg.com: Shoppable posts 3x/week | High engagement Our brand: Shoppable posts 1x/week | Average engagement SIGNAL: Increase shoppable content frequency LIVE SHOPPING EVENTS: amazon.com Live: Competitor demos weekly Our participation: None RECOMMENDATION: Launch TikTok Shop + weekly Amazon Live demos Estimated incremental revenue: $2.4M annually

8Digital Storefront Optimization

AI agent monitors competitor Amazon Brand Stores, Walmart Brand Pages, and D2C websites for content updates, merchandising changes, and digital storefront best practices.

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Optimize Digital Storefronts
/products/aboutOpenPageRankChange Signal
DIGITAL STOREFRONT OPTIMIZATION ════════════════════════════════════════════════════════ amazon.com — Brand Store Comparison Tide Store: Updated Feb 2026 — video hero, comparison charts Our Store: Last updated Aug 2025 — static images only SIGNAL: Our brand store is 6 months stale — refresh immediately Best practices detected from competitors: 1. Video content on all PDPs (Tide) 2. Ingredient transparency pages (Seventh Generation) 3. User-generated content integration (Mrs. Meyer's) 4. Sustainability commitment module (Grove) REFRESH PLAN: Amazon Brand Store: URGENT — $0 cost, high impact Walmart Brand Page: Update Q2 Target+ Brand Page: Update Q3

9Emerging D2C Platform Tracking

AI agent monitors new and emerging D2C platforms, quick commerce services, and innovative delivery models to identify early partnership and distribution opportunities.

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Track Emerging D2C Platforms
/about/products/pressDomain AgesOpenPageRank
EMERGING D2C PLATFORM INTELLIGENCE ════════════════════════════════════════════════════════ gopuff.com — Instant Delivery /press: Expanding to 1,200 micro-fulfillment centers /products: CPG category now 40% of orders PageRank: 6.8 — growing fast SIGNAL: List top 20 SKUs on GoPuff — instant delivery demand getfarmstead.com — AI Grocery /about: AI-curated grocery bundles /press: $40M Series B — expanding nationally Domain Age: 1,200 days | PageRank: 3.4 SIGNAL: Evaluate partnership for curated cleaning bundles foxtrot.co — Premium Convenience /products: Curated CPG selection — premium positioning /press: 50 store locations in major metros SIGNAL: Premium D2C channel — test premium SKUs

10D2C Channel Dashboard

AI agent synthesizes all D2C intelligence into an executive dashboard — providing digital commerce leadership with real-time visibility into D2C performance, competitive threats, and growth opportunities.

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Generate D2C Dashboard
/products/login/pressOpenPageRankChange Signal
D2C CHANNEL DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ CHANNEL PERFORMANCE: D2C revenue: $42M (+18% YoY) Blended CAC: $19.40 (target $15) Cart abandonment: 58% (industry avg 42%) COMPETITIVE GAPS: TikTok Shop: Absent — competitors active Subscription discount: 10% vs 15-20% market Brand Store freshness: 6 months stale OPPORTUNITIES: TikTok Shop launch: $2.4M incremental Checkout optimization: +16% conversion potential GoPuff listing: Instant delivery channel
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Generate D2C Report

D2C Channel Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── D2C platforms tracked: 85 competitor sites Channel revenue: $42M (+18% YoY) Customer acquisition cost: $19.40 (above target) Critical gaps: TikTok Shop, subscription model, brand stores KEY INSIGHTS P&G launched Tide Rewards loyalty program — accelerating D2C. Cart abandonment 16 points above industry average — checkout redesign urgent. TikTok Shop absence costing estimated $2.4M. GoPuff and emerging platforms offer new distribution channels.
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