Forward to: Consumer Insights

Consumer Sentiment
Workflows

Ten agent workflows for Consumer Insights — review monitoring, social sentiment tracking, NPS intelligence, voice-of-customer analysis, product feedback aggregation, complaint pattern detection, category sentiment trends, demographic sentiment segmentation, competitive sentiment benchmarking, and consumer sentiment dashboard — enabling data-driven consumer understanding.

1Review Platform Monitoring

AI agent monitors product review domains and retailer review sections to track consumer feedback, star ratings, review volume, and emerging product issues across all channels.

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Track Product Review Signals
/products/blog/supportOpenPageRank
REVIEW INTELLIGENCE — 24 BRANDS MONITORED ════════════════════════════════════════════════════════ amazon.com — Our Laundry Pods (42ct) Average rating: 4.4/5.0 (12,400 reviews) Recent trend: Declining — 4.1 in last 30 days Top complaint: "Pods not dissolving in cold water" (34 mentions) SIGNAL: Formulation issue detected — escalate to R&D walmart.com — Our Dish Soap Average rating: 4.6/5.0 (8,200 reviews) Recent trend: Improving — 4.7 in last 30 days Top praise: "New scent is amazing" (89 mentions) target.com — Our Surface Cleaner Average rating: 3.8/5.0 (3,100 reviews) Top complaint: "Spray nozzle breaks easily" (52 mentions) SIGNAL: Packaging defect — notify quality team

2Social Sentiment Tracking

AI agent monitors social media platform domains and discussion forums to gauge real-time consumer sentiment toward brands, products, and campaigns.

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Analyze Social Sentiment
/blog/pressPersonasOpenPageRank
SOCIAL SENTIMENT ANALYSIS ════════════════════════════════════════════════════════ Brand Positive Neutral Negative Net Score Trend Our Brand 62% 24% 14% +48 +3 pg.com Tide 58% 28% 14% +44 +5 unilever.com 55% 30% 15% +40 -2 henkel.com 51% 34% 15% +36 Flat TRENDING TOPICS: #1 "sustainable packaging" — 82% positive (our brand mentioned 340x) #2 "cold water cleaning" — 68% negative (our pods issue amplified) #3 "value for money" — Mixed sentiment across all brands

3NPS Intelligence

AI agent tracks Net Promoter Score indicators across review platforms, support domains, and community forums to provide ongoing NPS estimation without costly surveys.

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Estimate NPS from Digital Signals
/support/products/blogPersonas
NPS ESTIMATION — DIGITAL SIGNALS ════════════════════════════════════════════════════════ ESTIMATED NPS BY BRAND: Laundry portfolio: +42 (up from +38 last quarter) Dish care portfolio: +51 (stable) Surface cleaners: +28 (down from +35 — packaging issues) Personal care: +45 (up from +40) NPS VS COMPETITORS: Our overall: +41 Industry average: +34 pg.com: +44 | unilever.com: +38 PROMOTER DRIVERS: 1. Product efficacy (38% of positive mentions) 2. Scent/fragrance (24%) 3. Eco-friendly packaging (18%) DETRACTOR DRIVERS: 1. Packaging quality (31% of negative mentions) 2. Price increases (28%) 3. Formula changes (22%)

4Product Feedback Aggregation

AI agent aggregates product feedback from review sites, retailer pages, and support domains to identify specific product improvement opportunities and quality issues.

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Aggregate Product Feedback
/products/support/blogChange Signal
PRODUCT FEEDBACK AGGREGATION ════════════════════════════════════════════════════════ TOP ISSUES REQUIRING ACTION: Issue #1: Laundry Pods — Cold Water Dissolution Sources: Amazon (34), Walmart (18), Target (12) Severity: HIGH — 64 complaints in 30 days Trend: Accelerating — up 180% from prior month ACTION: R&D to reformulate film coating for cold water Issue #2: Surface Cleaner — Spray Nozzle Failure Sources: Target (52), Walmart (28), Amazon (15) Severity: MEDIUM — 95 complaints in 60 days ACTION: Engineering to redesign trigger mechanism TOP POSITIVE FEEDBACK: New lavender scent: 420 positive mentions across platforms Concentrated formula: 280 positive mentions RECOMMENDATION: Expand lavender scent to additional SKUs

5Complaint Pattern Detection

AI agent uses pattern recognition across support and review domains to detect emerging complaint clusters before they become widespread product issues or recall events.

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Detect Complaint Patterns
/support/products/legalChange Signal
COMPLAINT PATTERN DETECTION ════════════════════════════════════════════════════════ EMERGING PATTERN ALERT: Pattern: "Skin irritation after product reformulation" First detected: Feb 8, 2026 Current volume: 28 complaints (doubling every 5 days) Products affected: Body Wash — New Formula Geographic cluster: Southeast US CRITICAL: Potential safety issue — pause production lot #2026-0204 MONITORING PATTERNS: Pattern: "Changed scent — not as strong" Volume: 42 mentions | Trend: Stable Product: Fabric Softener — recent supplier change SIGNAL: Fragrance supplier quality — schedule audit RESOLVED PATTERNS: "Bottle leaking during shipping" — Fixed with new cap design Complaints dropped: 94 to 3 per month

6Category Sentiment Trends

AI agent monitors sentiment trends across entire product categories to identify shifting consumer preferences, emerging needs, and category-wide opportunities or threats.

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Track Category Sentiment
/blog/productsIAB CategoriesPersonas
CATEGORY SENTIMENT TRENDS — Q1 2026 ════════════════════════════════════════════════════════ Category Sentiment Change Key Driver Laundry +42 +3 Eco-friendly formulas Dish Care +38 -2 Price sensitivity rising Surface Cleaners +31 -5 "Too many chemicals" concern Personal Care +48 +6 Natural ingredients trend Air Care +44 +4 Wellness positioning EMERGING CONSUMER TRENDS: 1. "Refill & reuse" systems: Sentiment +72 — accelerating 2. Fragrance-free options: +64 — growing 18% QoQ 3. Probiotic cleaning: +58 — niche but rising fast RECOMMENDATION: Accelerate refill system pilot to Q3 launch

7Demographic Sentiment Segmentation

AI agent segments consumer sentiment by demographic personas to understand how different consumer groups perceive brands and products differently.

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Segment Sentiment by Persona
/blog/productsPersonasCountries
DEMOGRAPHIC SENTIMENT SEGMENTATION ════════════════════════════════════════════════════════ Segment Brand Score Key Priority Gap Gen Z (18-26) +32 Sustainability -14 vs avg Millennials (27-42) +48 Convenience +6 vs avg Gen X (43-58) +45 Value +3 vs avg Boomers (59+) +52 Efficacy +10 vs avg GEN Z GAP ANALYSIS: Our sustainability score: 62/100 Competitor avg (Gen Z): 78/100 CRITICAL: Gen Z perception 14 pts below average ACTION: TikTok sustainability campaign targeting Gen Z HIGHEST OPPORTUNITY: Hispanic consumers: Underserved segment with 22% category growth Our share: 8% vs market potential 15%

8Competitive Sentiment Benchmarking

AI agent benchmarks consumer sentiment for our brands against key competitors to identify relative strengths, weaknesses, and competitive sentiment trends.

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Benchmark Competitive Sentiment
/products/blog/pressOpenPageRank
COMPETITIVE SENTIMENT BENCHMARK ════════════════════════════════════════════════════════ LAUNDRY CATEGORY: Our Pods: 4.4/5.0 | 12,400 reviews | Declining pg.com Tide: 4.6/5.0 | 28,000 reviews | Stable henkel.com: 4.2/5.0 | 6,200 reviews | Stable Gap to Tide: -0.2 stars and widening DISH CARE CATEGORY: Our Soap: 4.6/5.0 | 8,200 reviews | Improving pg.com Dawn: 4.5/5.0 | 22,000 reviews | Stable SIGNAL: Category leader in dish care — leverage in marketing SENTIMENT VELOCITY (30-day change): Our brands overall: -0.08 stars Competitor average: +0.02 stars ALERT: We are losing sentiment ground — address product issues

9Voice-of-Customer Analysis

AI agent synthesizes consumer voices from all digital touchpoints to surface unmet needs, purchase motivations, and usage occasions that inform product development and marketing strategy.

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Analyze Voice of Customer
/blog/support/productsPersonas
VOICE-OF-CUSTOMER INTELLIGENCE ════════════════════════════════════════════════════════ UNMET NEEDS (ranked by frequency): 1. "I want a cleaning product that works AND is safe for pets" Mentions: 2,400/month | Trend: +34% QoQ Current solutions: Limited — major whitespace OPPORTUNITY: Pet-safe cleaning line — $800M addressable market 2. "Why can't I get smaller sizes for apartment living?" Mentions: 1,800/month | Trend: +22% QoQ OPPORTUNITY: Urban-sized product line 3. "I need fragrance-free everything for sensitive skin" Mentions: 1,200/month | Trend: +18% QoQ NOTE: Growing segment we underserve

10Consumer Sentiment Dashboard

AI agent synthesizes all consumer sentiment data into an executive dashboard — providing leadership with real-time visibility into brand health, emerging issues, and competitive positioning.

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Generate Sentiment Dashboard
/products/blogPersonasOpenPageRank
CONSUMER SENTIMENT DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ PORTFOLIO HEALTH: Overall NPS: +41 | Star Rating: 4.4/5.0 Active issues: 2 critical, 3 moderate TOP RISKS: Cold water pod dissolution: Escalating rapidly Gen Z perception gap: 14 points below average Skin irritation reports: Emerging safety concern OPPORTUNITIES: Pet-safe cleaning: $800M addressable market Refill systems: Sentiment +72 — strong demand
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Generate Sentiment Report

Consumer Sentiment Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Reviews analyzed: 48,200 across 12 platforms Overall brand NPS: +41 (target +45) Critical issues: 2 (cold water pods, skin irritation) Unmet needs identified: 3 major opportunities KEY INSIGHTS Laundry pod cold water issue escalating — 180% increase in complaints. Potential safety signal on body wash reformulation needs immediate investigation. Pet-safe cleaning represents $800M whitespace. Gen Z perception gap requires sustainability-focused campaign investment.
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