Forward to: Innovation Team

Product Launch
Intelligence

Ten agent workflows for the Innovation Team — new product detection, competitor launch tracking, SKU proliferation analysis, innovation pipeline intelligence, patent monitoring, formulation trend analysis, packaging innovation detection, test market monitoring, launch success prediction, and innovation dashboard — enabling data-driven product development decisions.

1Competitor New Product Detection

AI agent monitors competitor CPG domains for new product launches, line extensions, and SKU introductions — providing early intelligence on competitive innovation moves.

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Detect New Product Launches
/products/press/blogChange Signal
NEW PRODUCT DETECTION — 420 BRANDS MONITORED ════════════════════════════════════════════════════════ COMPETITIVE LAUNCHES THIS MONTH: pg.com — Tide /products: Tide Power Pods Ultra — new premium tier /press: $80M launch campaign, celebrity endorsement /blog: "6-in-1 formula" positioning — stain + odor + color + fresh + softener + brightness SIGNAL: Direct threat to our premium pods — assess price response scjohnson.com /products: Method Plant-Based Pods — sustainable positioning /press: Targeting Millennial eco-conscious buyers SIGNAL: Plant-based innovation in pods — monitor consumer reception seventhgeneration.com /products: Zero Waste Refill Station partnership with Target /press: First-to-market in-store refill for cleaning products SIGNAL: Validate refill model — accelerate our pilot if successful

2SKU Proliferation Analysis

AI agent tracks SKU counts, variant introductions, and product line complexity across competitor domains to benchmark innovation pace and identify rationalization opportunities.

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Analyze SKU Proliferation
/products/aboutIAB CategoriesChange Signal
SKU PROLIFERATION ANALYSIS ════════════════════════════════════════════════════════ Brand SKUs Change New Discontinued Net Our Brand 284 +12 18 6 +12 pg.com 412 +8 14 6 +8 unilever.com 368 +4 10 6 +4 churchdwight.com 186 +16 20 4 +16 henkel.com 224 +2 8 6 +2 INSIGHTS: Church & Dwight: Fastest SKU growth — aggressive innovation P&G: Focused on premiumization over proliferation Our brand: SKU count manageable but tail underperforming RECOMMENDATION: Discontinue bottom 15% of SKUs (42 items) Estimated savings: $8.2M in supply chain complexity costs

3Innovation Pipeline Intelligence

AI agent monitors competitor R&D activity, patent filings, research partnerships, and technology investments to predict upcoming innovation moves 12-18 months ahead.

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Track Innovation Pipelines
/careers/press/partnersOpenPageRank
INNOVATION PIPELINE INTELLIGENCE ════════════════════════════════════════════════════════ pg.com — R&D Signals /careers: Hiring 34 microbiome researchers /partners: New partnership with MIT Materials Lab /press: $450M R&D investment in "next-gen cleaning" SIGNAL: P&G developing probiotic cleaning — 18-month launch window unilever.com /careers: AI/ML scientists for product formulation /partners: Collaboration with biotech startup BioMaterials Inc /press: "Biotechnology will transform home care" SIGNAL: Biotech formulations in development — monitor closely reckitt.com /careers: +28 IoT engineers hired /press: Smart home cleaning device concept revealed SIGNAL: Connected home category emerging — evaluate entry

4Patent & IP Monitoring

AI agent monitors patent filing domains and competitor IP activity to track formulation patents, packaging innovations, and technology claims that signal future competitive moves.

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Track Patent Activity
/products/press/legalOpenPageRank
PATENT INTELLIGENCE — CPG SECTOR ════════════════════════════════════════════════════════ pg.com — 12 new patents filed (Q4 2025) Patent US-2025-0284123: "Encapsulated enzyme cleaning composition" Patent US-2025-0291456: "Biodegradable water-soluble film" SIGNAL: Next-gen pod technology — potential performance leap henkel.com — 6 new patents filed Patent EP-2025-3891234: "Solid-state concentrated detergent sheet" SIGNAL: Detergent sheet format innovation — growing consumer interest FREEDOM-TO-OPERATE RISKS: Our planned products vs competitor patents: 2 potential conflicts ACTION: Legal review needed for eco-pod film formulation

5Formulation Trend Analysis

AI agent monitors ingredient supplier domains, regulatory sites, and consumer trend platforms to identify emerging formulation trends — natural ingredients, clean label, and functional additives.

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Track Formulation Trends
/products/blog/pressIAB Categories
FORMULATION TREND INTELLIGENCE ════════════════════════════════════════════════════════ RISING INGREDIENTS (by domain mention frequency): 1. Probiotics/Enzymes: +142% YoY mentions across CPG domains 2. Plant-based surfactants: +89% YoY 3. Upcycled ingredients: +67% YoY 4. CBD/Hemp extracts: +34% YoY (personal care only) DECLINING INGREDIENTS: 1. Phosphates: -45% — regulatory pressure 2. Synthetic fragrances: -28% — consumer pushback 3. Microplastics: -62% — EU ban impact REGULATORY WATCH: epa.gov: New Safer Choice criteria — effective 2027 ec.europa.eu: PFAS restriction proposal — broad CPG impact ALERT: PFAS restriction could affect 12 of our formulations

6Packaging Innovation Detection

AI agent monitors packaging supplier and competitor domains to detect new packaging formats, materials, and sustainability innovations that could disrupt or enhance product offerings.

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Track Packaging Innovations
/products/press/sustainabilityOpenPageRank
PACKAGING INNOVATION DETECTION ════════════════════════════════════════════════════════ amcor.com — Global packaging leader /products: 100% recyclable flexible packaging — new material /press: Partnership with 3 major CPG brands for pilot SIGNAL: Evaluate for our flexible packaging portfolio notpla.com — Startup (seaweed-based packaging) /products: Edible/compostable pods for cleaning products /press: $30M Series B funding Domain Age: 1,420 days | PageRank: 4.2 SIGNAL: Breakthrough packaging — schedule pilot evaluation berryplastics.com /products: PCR content increased to 50% across portfolio /sustainability: Carbon-neutral packaging certification SIGNAL: Industry moving to 50%+ PCR — update our commitments

7Test Market Monitoring

AI agent monitors regional retail and media domains to detect competitor test market launches — identifying products being tested in limited geographies before national rollout.

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Detect Test Market Activity
/products/pressCountriesChange Signal
TEST MARKET DETECTION ════════════════════════════════════════════════════════ pg.com — Detected Test Market Product: "Tide Eco-Sheets" (detergent sheet format) Region: Portland, OR and Columbus, OH Retailers: fredmeyer.com, target.com (local) Duration: Detected Feb 3, 2026 — estimated 12-week test SIGNAL: P&G testing sheet format — potential category disruption ACTION: Purchase samples, conduct competitive analysis scjohnson.com Product: "Windex Refill Pods" (concentrated refill system) Region: Minneapolis, MN SIGNAL: Refill format testing — validate against our refill plans ACTIVE TEST MARKETS MONITORED: 8 High-threat tests: 2 | Medium: 4 | Low: 2

8Launch Success Prediction

AI agent analyzes historical launch data from competitor domains to predict the likelihood of new product success based on distribution velocity, media coverage, and consumer reception signals.

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Predict Launch Outcomes
/products/press/blogOpenPageRank
LAUNCH SUCCESS PREDICTION MODEL ════════════════════════════════════════════════════════ pg.com — Tide Power Pods Ultra Distribution velocity: 12,000 stores in 4 weeks (fast) Media coverage: 84 publisher domains (high) Consumer reception: 4.3/5.0 early reviews (strong) Price premium: 22% above standard Prediction: 78% probability of success — HIGH THREAT seventhgeneration.com — Zero Waste Refill Distribution: 800 Target stores only (limited) Media: 42 publisher domains (moderate) Consumer reception: 4.7/5.0 but low volume Prediction: 54% — niche success, unlikely mass market OUR UPCOMING LAUNCHES: Eco-Pods Line: Predicted 72% success — green light Pet-Safe Cleaner: Predicted 68% — proceed with caution

9Category Whitespace Identification

AI agent analyzes product gaps across competitor portfolios and consumer demand signals to identify unserved or underserved category whitespace opportunities.

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Identify Category Whitespace
/products/blogIAB CategoriesPersonas
CATEGORY WHITESPACE ANALYSIS ════════════════════════════════════════════════════════ HIGH-OPPORTUNITY WHITESPACE: 1. Pet-Safe Home Cleaning Consumer demand: 2,400 mentions/month — growing 34% Competitor coverage: LOW — no major brand dedicated line Addressable market: $800M Recommendation: PRIORITY LAUNCH — Q4 2026 2. Apartment/Small-Space Sizes Consumer demand: 1,800 mentions/month — growing 22% Competitor coverage: LIMITED — only Method offers Addressable market: $420M Recommendation: Develop urban product line 3. Probiotic Cleaning Products Consumer demand: 980 mentions/month — growing 45% Competitor coverage: P&G developing (18-month window) Addressable market: $340M Recommendation: Fast-track if R&D feasible — first-mover advantage

10Innovation Dashboard

AI agent synthesizes all product innovation intelligence into an executive dashboard for the innovation team — tracking competitive launches, pipeline threats, and whitespace opportunities.

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Generate Innovation Dashboard
/products/press/careersOpenPageRankChange Signal
INNOVATION DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ COMPETITIVE LAUNCHES: This month: 14 new products detected High-threat: 3 | Medium: 6 | Low: 5 PIPELINE THREATS: P&G probiotic cleaning: 18-month window P&G detergent sheets: Test market active Henkel solid-state detergent: Patent filed WHITESPACE: Pet-safe cleaning: $800M — priority Urban sizes: $420M Probiotic cleaning: $340M — time-sensitive
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Generate Innovation Report

Product Innovation Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Competitor products tracked: 420 brands New launches detected: 14 this month Active test markets: 8 (2 high-threat) Patent filings monitored: 24 new filings KEY INSIGHTS P&G launching premium Tide Power Pods Ultra — 78% predicted success. Detergent sheet format being test-marketed in Portland and Columbus. Three major whitespace opportunities totaling $1.56B addressable market. PFAS regulatory risk affects 12 formulations — reformulation planning needed within 18 months.
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